S2M-group vs. TechTarget Lead Generation

Based on our experience, s2m-group is an excellent choice for B2B lead generation, account-based marketing, sales pipeline acceleration, regional expansion, and increasing brand awareness. However, it may be less suitable for organizations with an established customer base or limited budgets for account-based lead generation services.

I think it’s a great way to enrich your database with new leads without the overhead for smaller teams. That being said I think there is room for improvement in reducing the time it takes to get campaigns up and running.

Incentivized

• S2M sends detailed reporting which helps us gain insights in their activities and see where they add value.
• S2M has set up a great communication through email and calls, which helps to easily stay in touch with them for questions, feedback or other topics.

• Identifying accounts that match our audience
• Customer support
• Content syndication
• Lead information

Incentivized

• Sometimes S2M-group cannot achieve a balance of results across markets, and subsequently sales representatives. We are working with them clearly on this to improve the targeting in markets with lower results.

• Easier workflow
• Less lead time

Incentivized

After having been supported by several agencies along the way, in S2M we finally found our go-to agency. Since 2020 we have been in a continuous collaboration with them, and there is no intention to go back to any of the agencies we worked with prior to S2M. None of the other agencies were abel to provide actual qualified leads. Based on the quality of S2M's services, I would not put them in line with common "lead generation agencies", but rather position them as a strategic partner for continuous pipeline growth to support sales and marketing. When evaluating an agency, at the bottom line I am looking at the quality of the delivered results and the persistence of these results over time, and in that regard S2M is the strongest reference that I have worked with during my career as an Account Manager

I think these two tools are both great ways to diversify your database without draining internal resources. We did get more nurtured leads from our other vendor so it’s hard to compare.

Incentivized

• They delivered at least 4 highly quailifed leads per month
• 50% of these leads were qualified sales opportunities
• We signed 2-3 new clients per year thanks to opportunities from S2M
• Hundreds of relevant market feedbacks that helped us shape and improve our startegy

• Diversified lead flow
• Increase in meetings completed

Incentivized