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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ZoomInfo Operations

    Score8.5 out of 10
    N/AZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.N/A

    ZoomInfo Sales

    Score7.9 out of 10
    N/AZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
    Pricing
    ZoomInfo OperationsZoomInfo Sales
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    ZoomInfo OperationsZoomInfo Sales
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ZoomInfo OperationsZoomInfo Sales
    Considered Both Products
    ZoomInfo
    Chose ZoomInfo Operations
    I think each product has their own benefits and strengths. Since I use ZoomInfo Operations on more frequent basis I like that more because of its versatility and scope.
    Incentivized
    Chose ZoomInfo Operations
    ZoomInfo complements these other services, by fitting into the "process chain" of sales and acquisition. We use marketing to get the leads, operations to aggregate and qualify, ZI sales to enhance the data and fill blanks, and then ZoomInfo Chat to internally spread the news.
    Incentivized
    Chose ZoomInfo Operations
    This was the other tool we reviewed, but the OS applications were more detailed and had better results. Although still a good tool it just did not fit our scope for our sales group. Have yet to find any of the ZoomInfo tools to not be but quality and informational …
    Incentivized
    Chose ZoomInfo Operations
    The data seems more accurate and also offers intent data within EverString.
    Incentivized
    Chose ZoomInfo Operations
    We ZoomInfo for our list building needs, because when compared to Everstring's 30-40% email quality, we found that ZoomInfo is around 60% verified emails. We have found that their data filtering is much better in terms of contacts but it is hard to determine before exporting if …
    Incentivized
    Chose ZoomInfo Operations
    Better in terms of accuracy of contacts and their intent.
    Incentivized
    Chose ZoomInfo Operations
    Zoom we used solely to get contact info. LinkedIn is used to find prospects.
    Incentivized
    Chose ZoomInfo Operations
    We still use Zoom in situations in which the contact information is not up to date in EverString, but they do not offer the same insights that EverString does so I wouldn't necessarily say they're comparable. The information that EverString provides us is much more in-depth, up …
    Incentivized
    Chose ZoomInfo Operations
    EverString's keyword tagging/search make this a much more flexible tool. Also, it uses a proprietary industry classification instead of just using SIC or NAICS codes.
    Incentivized
    Chose ZoomInfo Operations
    The intent data with Bombora was the main criteria, the second being the ability to find more of our TAM. We compared head to head.
    Incentivized
    Chose ZoomInfo Operations
    Better account insight/coverage than Zoom.
    Incentivized
    Chose ZoomInfo Operations
    I've found ZoomInfo to be stronger in terms of contact information but EverString to be more accurate when it comes to Revenue. They are two tools that work great together as they fill in each other's weaknesses.
    Incentivized
    Chose ZoomInfo Operations
    EverString's platform is very user-friendly, and the CRM Fit Model is unique to any alternatives, which is why I like EverString the best!
    Incentivized
    Chose ZoomInfo Operations
    EverString does a lot of things very well that the others don't/cannot do. That is a major asset.

    Incentivized
    Chose ZoomInfo Operations
    All technology has its positives and negatives - EverString is mainly used for its ability to give better data enrichment capabilities.
    Incentivized
    Chose ZoomInfo Operations
    I personally would never have chosen EverString had I been a part of the decisionmaking process. Clearbit is a much better platform for the same type of information, and Hoovers has more accurate account-level information.
    Incentivized
    Chose ZoomInfo Operations
    I use ZoomInfo to help find some similar companies as well, and also to find details about contacts at that company.
    Incentivized
    Chose ZoomInfo Operations
    We currently use Zoom Info to search contact data once we find accounts through Everstring that we want to reach out to. We are finding that the contact data from Zoom Info is slightly better than that of Everstring however Everstring is getting better with their new …
    Incentivized
    Chose ZoomInfo Operations
    EverString provides a more accurate picture and is more relevant since the information is updated on a weekly basis. This makes it easier to stay current with prospect account and understand any ongoing changes within the organization.
    Incentivized
    Chose ZoomInfo Operations
    I have used and am currently using both of the tools above. I love SalesLoft for the ability to manage the prospecting process at a contact and account basis, while providing tracking against the information I send or the attempts I make to contact a prospect.

    We use ZoomInfo …
    Incentivized
    Chose ZoomInfo Operations
    We still have ZoomInfo and hoovers, but where EverString wins is that its a live connected to our CRM that updates monthly & its a multi database vs a single that constantly learns and gets better.
    Incentivized
    Chose ZoomInfo Operations
    EverString has much more enriched data than EverString as well as having the intent and other features not offered on ZoomInfo. However, it comes at a much bigger price tag.
    Incentivized
    Chose ZoomInfo Operations
    ZoomInfo is much better for populating contacts for accounts
    Incentivized
    Chose ZoomInfo Operations
    I did not have any evaluation into the selection process here at Acquia. We do have ZoomInfo accounts as well as DiscoverOrg, although those accounts are spread out within the organization. I have used DiscoverOrg at my previous employer and to me, that is far and away the best …
    Incentivized
    Chose ZoomInfo Operations
    ZoomInfo is our favorite contact database we've found, with the ability to query complex title strings as well as layer on all the usual contact-lvl filters. That said, it doesn't help much with knowing who to target, you just consistently find who you're looking for once …
    Incentivized
    ZoomInfo
    Chose ZoomInfo Sales
    With EverString, it's much easier to determine what the intent topic is of a company that appears in your search. Furthermore, it's easier to search for the intent in a company's profile in EverString. This is an area where ZoomInfo needs to improve upon. I want to be able to …
    Incentivized
    Chose ZoomInfo Sales
    ZoomInfo really excels in its usability. It has a really slick and intuitive user interface that makes it easy to get around. This also allows you to come up with ideas for different search criteria in order to find new companies that could be a good fit.

    We generally find that …
    Incentivized
    Chose ZoomInfo Sales
    Zoom has the highest quality info.
    Incentivized
    Chose ZoomInfo Sales
    I do not have a ton of experience with other tools that are similar to ZoomInfo. However, after using ZoomInfo for almost two years, I will never choose to use another competing software. ZoomInfo has made my life so much easier and has increased my production. If you want to …
    Incentivized
    Chose ZoomInfo Sales
    I was not at the company when ZoomInfo was scoped and brought onboard, but I believe the main reasons it was chosen over competitors were: 1) it's cost effective; 2) easy-to-use SFDC integration; 3) match rates. I've used similar tools at past jobs and would argue that while …
    Incentivized
    Key User Insights
    Would buy again
    88%
    Would buy again
    15 Answers
    93%
    Would buy again
    286 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    13 Answers
    90%
    Delivers good value for the price
    208 Answers
    Happy with the feature set
    88%
    Happy with the feature set
    15 Answers
    96%
    Happy with the feature set
    298 Answers
    Lived up to sales and marketing promises
    85%
    Lived up to sales and marketing promises
    11 Answers
    92%
    Lived up to sales and marketing promises
    190 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    12 Answers
    94%
    Implementation went as expected
    187 Answers
    Features
    ZoomInfo OperationsZoomInfo Sales
    Data Quality
    Comparison of Data Quality features of ZoomInfo Operations and ZoomInfo Sales
    Feature
    ZoomInfo Operations
    8.2
    2 Ratings
    6% below category average
    ZoomInfo Sales
    -
    Ratings
    Data source connectivity8.22 Ratings00 Ratings
    Data profiling8.82 Ratings00 Ratings
    Data element standardization7.82 Ratings00 Ratings
    Match and merge8.62 Ratings00 Ratings
    Address verification7.42 Ratings00 Ratings
    Prospecting
    Comparison of Prospecting features of ZoomInfo Operations and ZoomInfo Sales
    Feature
    ZoomInfo Operations
    -
    Ratings
    ZoomInfo Sales
    7.5
    680 Ratings
    3% below category average
    Advanced search00 Ratings8.3673 Ratings
    Identification of new leads00 Ratings7.4635 Ratings
    List quality00 Ratings6.6661 Ratings
    List upload/download00 Ratings7.5624 Ratings
    Ideal customer targeting00 Ratings7.4628 Ratings
    Load time/data access00 Ratings8.1650 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of ZoomInfo Operations and ZoomInfo Sales
    Feature
    ZoomInfo Operations
    -
    Ratings
    ZoomInfo Sales
    7.5
    674 Ratings
    3% below category average
    Contact information00 Ratings7.2673 Ratings
    Company information00 Ratings8.4669 Ratings
    Industry information00 Ratings6.7644 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of ZoomInfo Operations and ZoomInfo Sales
    Feature
    ZoomInfo Operations
    -
    Ratings
    ZoomInfo Sales
    7.5
    659 Ratings
    1% above category average
    Lead qualification process00 Ratings8.052 Ratings
    Smart lists and recommendations00 Ratings7.452 Ratings
    Salesforce integration00 Ratings8.4454 Ratings
    Company/business profiles00 Ratings7.3625 Ratings
    Alerts and reminders00 Ratings7.1426 Ratings
    Data hygiene00 Ratings6.3596 Ratings
    Automatic data refresh00 Ratings6.5515 Ratings
    Tags00 Ratings8.1451 Ratings
    Filters and segmentation00 Ratings8.1605 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of ZoomInfo Operations and ZoomInfo Sales
    Feature
    ZoomInfo Operations
    -
    Ratings
    ZoomInfo Sales
    6.3
    224 Ratings
    17% below category average
    Sales email templates00 Ratings6.7221 Ratings
    Append emails to records00 Ratings5.925 Ratings
    Best Alternatives
    ZoomInfo OperationsZoomInfo Sales
    Small Businesses
    No answers on this topic
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    No answers on this topic
    UpLead
    Score9.7 out of 10
    Enterprises
    SAP Data Services
    Score8.8 out of 10
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ZoomInfo OperationsZoomInfo Sales
    Likelihood to Recommend
    9.0
    (116 ratings)
    7.9
    (701 ratings)
    Likelihood to Renew
    8.2
    (6 ratings)
    9.9
    (17 ratings)
    Usability
    9.0
    (16 ratings)
    8.0
    (18 ratings)
    Availability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Performance
    9.1
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.5
    (4 ratings)
    10.0
    (4 ratings)
    Online Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    10.0
    (1 ratings)
    Configurability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    8.8
    (55 ratings)
    Product Scalability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    ZoomInfo OperationsZoomInfo Sales
    Likelihood to Recommend
    ZoomInfo
    ZoomInfo is well suited for a new company that needs to load a CRM, or has a CRM thats over 18 months old and needs to be refreshed. Itd really only be inappropriate if you had 100 or less customers and knew them all well, or you aren't in B2B Sales.
    Incentivized
    Read full review
    ZoomInfo
    I have found it to work best combined with LinkedIn Sales Nav. I use the filters on the sales navigation search to find people I wish to target, then use the sidebar to export individuals with the correct information into our CRM quickly. That is my bread-and-butter play as a BDR; I'm in there every day. It is also helpful to quickly check a company's revenue and employee count.
    Incentivized
    Read full review
    Pros
    ZoomInfo
    • EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way.
    • EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours).
    Incentivized
    Read full review
    ZoomInfo
    • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
    • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
    • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
    • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
    Incentivized
    Read full review
    Cons
    ZoomInfo
    • Lower pricing tier, some other zoom products have freemium versions which would be nice
    • Faster import/export time for data, depending on the size of the data, it may take close to more than a few minutes.
    • Merging data does not always report 100% of data merged.
    Read full review
    ZoomInfo
    • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
    • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
    Incentivized
    Read full review
    Likelihood to Renew
    ZoomInfo
    Would love to keep everstring as part of our tech stack in the future. if we ever have to move from everstring it will be due to budget not the solution itself.
    Incentivized
    Read full review
    ZoomInfo
    I'm not the contact. But I see it is where things are moving and if you don't have the information ZoomInfo gathers and continues to be more honed in on our customer or prospective customers, we will lose any advantages we once had and will be left behind.
    Incentivized
    Read full review
    Usability
    ZoomInfo
    List uploads for enhancements and the fact that RingLead is powerful and useful make my life as an analyst super easy. I can upload files in bulk and know that everything is mapping correctly without manually going line by line.
    Incentivized
    Read full review
    ZoomInfo
    Overall super simple to use. You do not need any training to use it, just a couple of minutes as it is very intuitive. I love using it because it has everything in one place except cadence. The filters on accounts and prospects is very easy to use as well.
    Incentivized
    Read full review
    Reliability and Availability
    ZoomInfo
    No problems
    Incentivized
    Read full review
    ZoomInfo
    No answers on this topic
    Performance
    ZoomInfo
    Had very good experience when using it
    Incentivized
    Read full review
    ZoomInfo
    No answers on this topic
    Support Rating
    ZoomInfo
    I’ve had one support request that was addressed and resolved within 30 minutes
    Incentivized
    Read full review
    ZoomInfo
    I would give it a higher rating but they keep changing our account managers.
    Read full review
    Online Training
    ZoomInfo
    It was helpful
    Incentivized
    Read full review
    ZoomInfo
    No answers on this topic
    Implementation Rating
    ZoomInfo
    Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
    Incentivized
    Read full review
    ZoomInfo
    There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes
    Incentivized
    Read full review
    Alternatives Considered
    ZoomInfo
    This was the other tool we reviewed, but the OS applications were more detailed and had better results. Although still a good tool it just did not fit our scope for our sales group. Have yet to find any of the ZoomInfo tools to not be but quality and informational applications. So highly recommend them.
    Incentivized
    Read full review
    ZoomInfo
    There’s a few not listed. All in all, ZoomInfo Sales is an essential tool if you’re hunting hard and often. The AI functionality is superior to anything else I’ve used. However, if you’re a come and go, now and then prospector you can get by with other search engines that are “static” or seeming to be lacking in current data. LI Sales Nav is great, but you’re not going to get ahold of normal mid level people on there, and contact details are protected. The biggest competitive benefit here is you get everything you could possibly want to know, I’m not aware of any other product that can hang.
    Incentivized
    Read full review
    Scalability
    ZoomInfo
    Hasn’t experienced any issues to doubt reliability
    Incentivized
    Read full review
    ZoomInfo
    No answers on this topic
    Return on Investment
    ZoomInfo
    • Generate more pipeline - indirectly. Data from anywhere still needs to be transformed and used for a business objective.
    • Saved time in doing research and data population.
    • Assuming a business will purchase a data vendor, the comparison between other vendors is a factor of cost, functionality, and data quality. ZoomInfo has higher costs typically - which would lower the ROI - but with proper incentives or discounts, the comparative ROI grows.
    Incentivized
    Read full review
    ZoomInfo
    • Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
    • TAM (total addressable market) data accuracy is significant.
    • AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.
    Incentivized
    Read full review
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