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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SAP Emarsys

    Score4.8 out of 10
    N/AEmarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A

    Retainly

    Score9.2 out of 10
    N/ARetainly is an automated engagement platform that helps businesses maximize customer retention. The app enables users to automate emails, web push notifications, and SMS messages to retain customers and drive lifetime value. Retention & LTV: Increasingly business leaders are expecting marketing and product teams to play a key role in the growth – and customer retention is the critical platform on which…

    $15

    per month per user

    Pricing
    SAP EmarsysRetainly
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SAP EmarsysRetainly
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    SAP EmarsysRetainly
    Considered Both Products
    SAP
    No answer on this topic
    Retainly
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    SAP EmarsysRetainly
    Email & Online Marketing
    Comparison of Email & Online Marketing features of SAP Emarsys and Retainly
    Feature
    SAP Emarsys
    6.5
    8 Ratings
    16% below category average
    Retainly
    8.3
    2 Ratings
    9% above category average
    WYSIWYG email editor7.36 Ratings8.82 Ratings
    Dynamic content8.06 Ratings9.22 Ratings
    Ability to test dynamic content4.07 Ratings9.22 Ratings
    Landing pages8.03 Ratings00 Ratings
    A/B testing7.07 Ratings7.72 Ratings
    Mobile optimization6.07 Ratings3.61 Ratings
    Email deliverability reporting6.38 Ratings9.22 Ratings
    List management4.38 Ratings9.22 Ratings
    Triggered drip sequences7.75 Ratings9.62 Ratings
    Lead Management
    Comparison of Lead Management features of SAP Emarsys and Retainly
    Feature
    SAP Emarsys
    6.5
    5 Ratings
    18% below category average
    Retainly
    9.1
    2 Ratings
    15% above category average
    Lead nurturing automation6.05 Ratings9.62 Ratings
    Lead scoring and grading7.04 Ratings9.11 Ratings
    Data quality management00 Ratings8.21 Ratings
    Automated sales alerts and tasks00 Ratings9.62 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of SAP Emarsys and Retainly
    Feature
    SAP Emarsys
    6.9
    8 Ratings
    6% below category average
    Retainly
    9.0
    2 Ratings
    21% above category average
    Dashboards7.78 Ratings8.52 Ratings
    Standard reports7.08 Ratings9.22 Ratings
    Custom reports6.07 Ratings9.22 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of SAP Emarsys and Retainly
    Feature
    SAP Emarsys
    7.0
    7 Ratings
    6% below category average
    Retainly
    8.5
    2 Ratings
    13% above category average
    API7.07 Ratings9.62 Ratings
    Role-based workflow & approvals6.04 Ratings9.62 Ratings
    Customizability6.07 Ratings00 Ratings
    Integration with Salesforce.com7.04 Ratings6.41 Ratings
    Integration with Microsoft Dynamics CRM9.02 Ratings00 Ratings
    Best Alternatives
    SAP EmarsysRetainly
    Small Businesses
    Vbout
    Score9.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    Iterable
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SAP EmarsysRetainly
    Likelihood to Recommend
    7.7
    (10 ratings)
    9.2
    (2 ratings)
    Likelihood to Renew
    9.9
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    5.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SAP EmarsysRetainly
    Likelihood to Recommend
    SAP
    Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
    Incentivized
    Read full review
    Retainly
    Retainly allowed me to take customer engagement to the next level. I felt an advantage of its low-code functionality, user-friendliness, intuitive automation, and pre-built integrations with a range of other marketing tools. I saw a noticeable difference in my marketing performance and customer retention results after almost 2 months of usage. As a marketer, I managed to automate heavy manual effort to run marketing my campaigns.
    Read full review
    Pros
    SAP
    • It has the ability to reach maximum market chains.
    • It helps to keep our customer’s data confidential in any means.
    • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
    • It is targeting the required and interested audience for the organization.
    Incentivized
    Read full review
    Retainly
    • Segments creation
    • Workflow creation
    • Workspace creation
    Read full review
    Cons
    SAP
    • The email and content builder is significantly worse than other email marketing platforms I've used
    • Emails campaigns cannot be used in more than one automation flow
    • Amount of emails collected and being sent for smart insight are inaccurate
    • I've rarely completed a task without some type of user interface error
    • Customer service mostly directs you to help center on website
    • You have to pay extra for training
    • You have to pay extra for reporting in which the system cannot provide
    • Lengthy contract with a high price tag
    Read full review
    Retainly
    • Analytics can be improved
    Read full review
    Likelihood to Renew
    SAP
    We have no intention of changing Emarsys
    Incentivized
    Read full review
    Retainly
    No answers on this topic
    Alternatives Considered
    SAP
    Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
    Incentivized
    Read full review
    Retainly
    Retainly has a unique and better workflow creation process.
    Read full review
    Return on Investment
    SAP
    • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
    • Reliable and giving cost effective services.
    Incentivized
    Read full review
    Retainly
    • Set - up automated workflow sequences across the customer journey
    • Less manual intervention to manage campaign
    • 15 % Reduce of drop-offs in the customer experience
    Read full review
    ScreenShots

    Retainly Screenshots

    Screenshot of Here you can access your project overview and other important project-wide information.Screenshot of Create simple and extended dynamic Segments.Screenshot of Create new and manage existing workspaces.Screenshot of Connect Retainlys' and 3d party integrations.Screenshot of Access and create automated workflows, review workflow analytics.