Resonate vs. TapClicks

If you have a client in an industry that has privacy restrictions (health care, education, etc.), Resonate allows you to still gain an important understanding of who your audience is and then activate to look-a-like audiences through the Resonate platform. This has been extremely beneficial for our agency. Site and impression tags also allow you to compare who you are reaching vs who is actually interacting with your ads, which can help fill in the gaps of a campaign or highlight areas to increase investments

Incentivized

When you have multiple platforms you are pulling data from, TapClicks is perfect for you. If you don't have many platforms, or you don't have many clients who need to see their data in real time it might not be needed.

Incentivized

• Support - the support team at Resonate is incredible
• Resonate is constantly making updates and communicating these updates to our agency
• Ability to gain insights in industries that have privacy concerns, while staying compliant with all privacy laws

Incentivized

• Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported.
• Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too.
• Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client.

Incentivized

• The amount of insights can be overwhelming, but Resonate's new AI platform will help to alleviate the headache of trying to sift through thousands of insights
• No other complaints/constructive criticism beyond that, we're extremely happy with Resonate!

Incentivized

• Missing some configuration of metrics, timelines, reporting.
• Bugs happen regularly, though this is offset by quick patches and lots of new features all the time.
• Ability to hide reporting sources and widgets when they don't have any data. This should be automatic.

Incentivized

TapClicks is a must have for our agency clients

Incentivized

TapClicks provides an array of on-demand training videos coupled with account management support to help your organization get up and running. That being said, TapClicks integrates with hundreds of marketing, advertising, CRM, and website analytics third-party platforms, so depending on how many integrations you want to activate, it can be a steep learning curve. Overall, we like the usability of the product.

Incentivized

Our organization experienced a very thorough onboarding process that helped us get up and running with TapClicks. It's pretty easy to integrate or "connect" with other platforms. We have developed a long-term relationship with our Account Manager at TapClicks and we really value her support. In today's world, most technology companies change your Account Manager seemingly almost every year, but that has not been the case with TapClicks.

Incentivized

After thoroughly evaluating multiple reporting and analytics platforms on the market like AdStage, Funnel.io, and Domo, our team felt that TapClicks integrated with the most third-party marketing, advertising, and website analytics platforms while providing very customizable and visually pleasing reporting modules, graphs, and charts. We also were impressed by the TapClicks services offering. We are very pleased with our decision and have no plans to switch providers. By utilizing TapClicks, our agency has been able to close more business, provide better reporting, increase revenue, and scale.

Incentivized

• Allows us to make better informed decisions with who we target
• Ability to create an additional avenue for profit through Resonate's services
• Use in new business pitches to get an understanding of who the potential client's audience is without any first party data

Incentivized

• Greater efficiencies in providing reports to our clients
• Great reporting features to sell when we're trying to close new business as an agency
• Ability to resell and add margin to our investment
• Automated reporting for our clients which saves our team time

Incentivized