Resonate vs. Singular

If you have a client in an industry that has privacy restrictions (health care, education, etc.), Resonate allows you to still gain an important understanding of who your audience is and then activate to look-a-like audiences through the Resonate platform. This has been extremely beneficial for our agency. Site and impression tags also allow you to compare who you are reaching vs who is actually interacting with your ads, which can help fill in the gaps of a campaign or highlight areas to increase investments

Incentivized

Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.

Incentivized

• Support - the support team at Resonate is incredible
• Resonate is constantly making updates and communicating these updates to our agency
• Ability to gain insights in industries that have privacy concerns, while staying compliant with all privacy laws

Incentivized

• Attribution
• Presenting cohort results
• Reporting

Incentivized

• The amount of insights can be overwhelming, but Resonate's new AI platform will help to alleviate the headache of trying to sift through thousands of insights
• No other complaints/constructive criticism beyond that, we're extremely happy with Resonate!

Incentivized

• Can't connect pre and post install to all granularity levels.
• Creative reports aren't good enough.

Incentivized

Singular (formerly Apsaler) team is beneficial and provides a quick resolution to all the issues. Not only the online team, but we have also had multiple interactions with the team face to face in the office. To have a better understanding of the platform, the team has helped us by providing training sessions, which included thru and thru the working of the platform.

Incentivized

As this is my first job after completing my graduation, therefore I do not have any prior experience of working with corporates and organizations. Hence I have only used Singular (formerly Apsalar).

Incentivized

• Allows us to make better informed decisions with who we target
• Ability to create an additional avenue for profit through Resonate's services
• Use in new business pitches to get an understanding of who the potential client's audience is without any first party data

Incentivized

• Reduced time to manage reporting on a daily basis—going from weekly reporting to daily cadence.
• Ability to manage and optimize creative performance, allowing us to test and react to performance quickly.
• Reduced error rate (and therefore troubleshooting) of reporting.

Incentivized