ReachMail vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ReachMail
Score 9.8 out of 10
N/A
ReachMail focuses on assisting email marketers in achieving delivery success, and present their services a a guide in the ever-changing world of marketing and transactional email. ReachMail includes tools like optimized time-of-day sending, integrated list hygiene and expert support.
$9
per month
Twilio SendGrid
Score 8.3 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
ReachMailTwilio SendGrid
Editions & Modules
Basic
$9.00
per month
Prro
$29.00
per month
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
ReachMailTwilio SendGrid
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ReachMailTwilio SendGrid
Features
ReachMailTwilio SendGrid
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ReachMail
9.2
Ratings
15% above category average
Twilio SendGrid
7.1
Ratings
11% below category average
WYSIWYG email editor9.00 Ratings7.00 Ratings
Dynamic content10.00 Ratings6.80 Ratings
Ability to test dynamic content10.00 Ratings5.60 Ratings
Landing pages5.00 Ratings8.00 Ratings
A/B testing10.00 Ratings7.20 Ratings
Mobile optimization9.00 Ratings7.00 Ratings
Email deliverability reporting10.00 Ratings7.40 Ratings
List management10.00 Ratings7.60 Ratings
Triggered drip sequences10.00 Ratings7.20 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ReachMail
9.7
Ratings
23% above category average
Twilio SendGrid
7.6
Ratings
1% below category average
Dashboards10.00 Ratings7.40 Ratings
Standard reports9.00 Ratings8.20 Ratings
Custom reports10.00 Ratings7.20 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
ReachMail
9.8
Ratings
20% above category average
Twilio SendGrid
8.1
Ratings
1% above category average
URL Validation10.00 Ratings7.30 Ratings
Link Tracking10.00 Ratings8.20 Ratings
Image Validation9.00 Ratings9.00 Ratings
Inbox Display10.00 Ratings7.80 Ratings
Email Accessibility Tools10.00 Ratings7.80 Ratings
Spelling and Grammar Check9.00 Ratings8.20 Ratings
Spam Testing10.00 Ratings8.20 Ratings
Email Previews10.00 Ratings8.60 Ratings
User Ratings
ReachMailTwilio SendGrid
Likelihood to Recommend
10.0
(0 ratings)
7.8
(0 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(0 ratings)
Usability
10.0
(0 ratings)
8.2
(0 ratings)
Support Rating
-
(0 ratings)
3.0
(0 ratings)
User Testimonials
ReachMailTwilio SendGrid
Likelihood to Recommend
I think it is well suited for running a series of campaigns that have variations in subject lines and content. The interface is easy to utilize when making copies and variations of previously built email blasts, as well as organizing them into proper folders and determining metrics of each campaign. The reporting tool delivers very useful metrics, but the lack of options for pulling reports hurts the overall experience. It would be great if ReachMail were to give the user more options in determining reporting, such as a range of dates, a range of campaigns, all campaigns sent that contain "X and Y" assets, and so forth, all while giving the user the ability to download reports individually, or by group
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I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
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Pros
  • I have a $10 account, but customer support treat me like a princess. They even added a feature to one page to remedy a problem I was having with that page. They care about their customers.
  • ReachMail Features (or at least, these are the ones I know they have): WYSIWYG Email Editor, Template Management, Mobile Optimized Emails, Dynamic Content, Subscribe/Unsubscribe, Mailing List Management, Drip Campaigns, Auto-Responders, Image Library, A/B Testing, Customer Surveys, CAN SPAM Compliance, Reporting/Analytics.
  • These folks know what they’re doing. I can’t speak highly enough about ReachMail.
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  • Drag and drop email designer for transactional emails - super nice even though I do code, it's much quicker and easier to implement without code.
  • Very simple implementation. Only a few lines of code need to be added in our backend and boom we were up and running in less than a day.
  • Listening to customer feedback. They regularly send emails about new features and ask for feedback to improve their software.
  • Some of the cheapest and best dedicated IPs.
  • Easy integration and setup between marketing and transactional emails. Super helpful to have everything in one place.
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Cons
  • I like the tutorials they have helped figure most of my issues out
  • The formatting text gave me lots of issues before I saw the tutorial it was a little complicated
  • Not to many bad things to say really, even customer service is fast, maybe it could be faster?
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  • Actually viewing previous emails dispatched. SendGrid does not have this feature - although it provides numbers on emails dispatched within 3 days for the cheapest plan.
  • The service asks you to pay more (although a minimal amount) to have visibility on email activity upto 30 days in the past.
  • The API doesn't allow an export of a report of email activity over a period of time. It can be quite frustrating at times to be limited in this way.
  • Their customer support isn't the best. Certainly some room for improvement there.
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Usability
Their team is knowledgable and willing to help offer insight and support to build out the right campaigns to fit our business needs and goals
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It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
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Support Rating
No answers on this topic
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
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Alternatives Considered
Constant Contact:
Program marketing dollars disallowed when organization was absorbed by another entity, so Reachmail's free account was chosen to replace for localized target audiences. Constant Contact is visually more appealing and has more ready-to-use templates, but Reachmail has larger contact base, bigger graphic and doc storage capacity than did the paid Constant Contact account.
MailChimp:
MailChimp's drag and drop template designer is easier to use than Reachmail's formatting tools. Reachmail was not selected by this client in lieu of MailChimp.
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Twilio SendGrid is generally economical and thus can give better ROI compared to competitors and in a short period of time. Twilio SendGrid can be used for mass email campaigns and thus any marketer would prefer that for mass email marketing compared to say Outreach because Outreach is more of a sales tool and suitable for sending lesser emails.
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Return on Investment
  • Enhanced target audience reach for fundraising events, a definite positive.
  • Detailed metrics reporting on opens and click-throughs, for refining target audiences, a definite positive.
  • Increased Facebook audience as a result of Reachmail campaigns, a definite positive.
  • No negative impacts on business objectives.
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  • Switching to Sendgrid has saved us over $3000/year compared to using other platforms.
  • Sendgrid has saved us time as the process for creating email campaigns is so easy.
  • Because of the time and financial savings, we have been able to spend more time/money on creating more appropriate marketing strategies which, in turn, has generated more revenue.
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ScreenShots