Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
RADAAR
Score 9.9 out of 10
Small Businesses (1-50 employees)
RADAAR is a social media management and collaboration platform designed for handling multiple brands. It helps at a range of tasks from scheduling and publishing posts on their profiles to analyzing their efforts. RADAAR provides a variety of features including tools for publishing, engagement, listening, and analytics. Whether for a small business focusing on a few social media networks, or an agency managing multiple brands, or an enterprise company that needs it all, RADAAR aims…
$0
per workspace
Pricing
Later Social
RADAAR
Editions & Modules
Starter
$25
per month
Growth
$45
per month
Advanced
$80
per month
Agency
$200
per month
Enterprise
Contact Sales
Starter
$0.00
per workspace
Standard
$9.50
per workspace
Offerings
Pricing Offerings
Later Social
RADAAR
Free Trial
Yes
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
$9.50 per workspace
Additional Details
33% discount available for annual subscription.
Some of RADAAR's features are free and some are paid. We also provide a free plan. On the free plan, you get 3 social media channels and 45 posts for each workspace per month. Your 45 posts per month are counted towards your total when they're posted and they reset every month. If you exceed this limit, you will only pay for what you use.
RADAAR also offers a pay-as-you-go pricing model, meaning that you'll only be charged for the features you use.
A wallet is a billing account that holds your payment details. A paid plan or paid features are always paid for by a single wallet. You may have one wallet for multiple workspaces or a separate wallet for each workspace. Paid feature usage is charged to the linked wallet. You can modify or delete a wallet.
More Pricing Information
Community Pulse
Later Social
RADAAR
Features
Later Social
RADAAR
Publishing
Comparison of Publishing features of Product A and Product B
Later Social
9.0
1 Ratings
11% above category average
RADAAR
8.1
2 Ratings
1% above category average
Content planning and scheduling
10.01 Ratings
9.32 Ratings
Content optimization
9.01 Ratings
6.01 Ratings
Workflow management
8.01 Ratings
9.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Later Social
7.2
1 Ratings
16% below category average
RADAAR
8.8
2 Ratings
4% above category average
Twitter
7.01 Ratings
9.32 Ratings
Facebook
7.01 Ratings
9.32 Ratings
LinkedIn
5.01 Ratings
9.32 Ratings
Instagram
10.01 Ratings
9.32 Ratings
Pinterest
10.01 Ratings
8.01 Ratings
YouTube
4.01 Ratings
8.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Later Social
4.0
1 Ratings
66% below category average
RADAAR
8.5
2 Ratings
7% above category average
Campaign success analytics
4.01 Ratings
00 Ratings
Real-time tracking
00 Ratings
8.52 Ratings
Account management
Comparison of Account management features of Product A and Product B
Later Social
10.0
1 Ratings
22% above category average
RADAAR
5.7
2 Ratings
34% below category average
Mobile access
10.01 Ratings
6.32 Ratings
Role-based user permissions & privileges
00 Ratings
5.01 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Later Social
-
Ratings
RADAAR
7.7
1 Ratings
0% below category average
Boolean keyword searches
00 Ratings
7.01 Ratings
Sentiment analysis
00 Ratings
6.01 Ratings
Broad channel coverage
00 Ratings
10.01 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
RADAAR is very well suited for bulk content scheduling across different social profiles. It's great to store passwords for different profiles in the passbook so you don't have to remember them all the time. It's really great for your own work, however, the post-approval feature for clients is not released yet. So if post-approval is a major concern for the users, they should wait for the RADAAR team to roll out this feature.
I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
RADAAR is a robust tool, and it is constantly being developed. As an early adopter, I can say that this is definitely a steal. Who knows how powerful RADAAR can be in the near future. It constantly follows the lead of all the leading platforms, and it adapts in every way possible. Again, a community-based SAAS development makes this tool very very useful.
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
I have gotten in touch with the support team just a few times since RADAAR is quite easy to use. But on those few occasions, the team had been very responsive and applied the needed urgency. Even the founder is very active and attentive to user concerns and needs. The future is indeed bright.
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.