Qualaroo Insights vs. Wufoo

It makes it easy to move from design to development. We collect highly targeted feedback without organizing a meeting to discuss every iteration, saving time and effort. The comments are open-ended and unorganized. But with survey Nudges, we can ask additional questions about design UI/UX.

Wufoo is a great tool for building forms. It is especially handy for marketing and non-technical users so that you can develop and implement forms and reduce the need for technology support. We've used this tool for 5+ years and have taken on the form-creation duties for our websites and we've never looked back. With that being said, if you are looking to create a very complex form with a lot of fields and lots of field/page logic, Wufoo may not be the best tool for you and/or you may need significantly more technology support.

Incentivized

• It helped to develop a more focused approach towards customer discovery.
• We can create any survey in minutes and deploy it to collect feedback to understand customers’ expectations and fears. We then channel this data into our optimization strategies.
• We receive hundreds of responses each day, and Qualaroo reduces the feedback analysis time with its inbuilt AI-based analytical tool, helping us close the feedback loop quickly.

• Wufoo's layout is simple and intuitive. A single click will add a field to your form, and more advanced users can customize forms with minimal time invested to create complex and advanced systems.
• Integration into webpages is simple. The code is provided in several formats and its a matter of copy and paste.
• Payments are incredibly easy to integrate once you have the appropriate accounts set up with a third party approved vendor.
• Creating receipts, follow up emails, and establishing form logic is very simple - a few clicks and you're done!

Incentivized

• They could expand their templates to cover more scenarios (although it has been a long time since we needed their templates - we develop our own questionnaires tailored to our clients’ geographies).
• On the other hand, there are way too many options in the targeting section, but we have gotten used to skipping past them while creating surveys. Perhaps that’s more for companies who target wide audiences. We only collect client feedback, so we don’t really use ‘targeting’ as such.

• The reports can be a little rough looking when we have a longer form. The data grids are nice but often cumbersome for someone to view. In those situations, we export the data to excel and plug into our own report forms.
• A cloud-like situation would be helpful for saving old forms. It's nice to reference previous forms but our main page gets bogged down. It would be nice to have a second page to save old forms and have the main page be for active forms.
• Simpler formatting would be nice for those who do not know HTML. To be able to bold or change font size with the click of a button would be helpful.

The micro-survey landscape is evolving very quickly and it seems like there is a new entrant almost every month. I'm generally happy with Qualaroo (we got what we expected) and I like the folks on the Qualaroo team (support is fast and friendly and rarely needed), but there haven't been real improvements to the platform in the last eight months. We will be re-assessing Qualaroo's features and price versus other competitors when our current contract is up.

I only give it this mid-range rating because, since the 2014 Super Bowl is history, our company will be closing in a couple months. I hope in my next employment opportunity that I will be able to use Wufoo again. I will probably use it to a limited extent in my personal life to communicate with friends and contacts in a unique manner. I am also working on a Certificate in Web Development and I definitely use Wufoo as embedded forms in websites I build.

We know the value of consumer feedback and believe that users actually want to be a part of the process. With Qualaroo, we have learnt that people like answering certain types of questions, especially if you ask them something about themselves — like what they want most and their motivations behind purchases — they can’t resist typing a response.

I have always found Wufoo to be incredibly user-friendly and simple to understand. It can be readily grasped by even the most non-technical of users. It's simple, clean, and highly readable. To this date, I haven't heard a single customer or coworker complain about the usability of Wufoo. All in all, Wufoo is a product that has exceptional overall usability.

Incentivized

I've never experienced an outage where Qualaroo was unavailable. I don't think I've even gotten notices for scheduled down/maintenance time. The platform is always available.

Our developers complain that Qualaroo is just one of several similar site add-ons that slow down our site performance. I'm skeptical that Qualaroo has any measurable impact on our page load times, but don't have any hard evidence either way. The Qualaroo admin interface and reporting mechanisms are all quick and reliable.

Every time I try to use a different Form Builder - I constantly go back to Wufoo, especially compared to WordPress Plugin Form Builders. The biggest reason is the reliability of the form notifications getting sent and delivered are better than form builder that rely on the Wordpress Mail Send Feature. The only feature that I have found over the last 3 years that Wufoo is missing is the ability to customize the layout of the notification emails. But that is minor in the grand scope of its reliability.

I have only contacted customer support twice, and they have managed to solve my problem every time. There is a slight waiting time between the query and resolution, but other than that I don’t need to contact them time and again to understand things since their help section is sufficient most of the time.

Unmatched response time and incredible support. When you submit a support e-mail you get an immediate response to let you know that they are on it. Within 10 to 15 minutes you get a detailed and educated response to the problem you are having. They either direct you to documentation on their site or they give you other avenues in which to Achieve fixing your issue. The response is always personal and never feels automated.

Not available for the Pro edition.

Qualaroo doesn't offer full-blown online training, at least not that I've used or needed. The online help documentation is adequate and Qualaroo-sponsored webinars are informative.

Good imbedded videos that visually demonstrate how to create an element within the form.

Have your technical team set up the "Identify" feature right out of the gate - this is a "fire and forget" feature. Once it's set up, your data is much more valuable. Also, if there are very specific kinds of page targeting you might imagine doing, have a technical person set up and test at least 2-3 examples of using Qualaroo's regular expression features to achieve this targeting. With a couple good examples in place to work from, it becomes much easier to create your own regular expressions for custom targeting.

Implementing Wufoo was a seamless process. It was an instantaneous transition from the old pdf forms and webforms we were using to the easier to understand Wufoo forms. Employees learned it with ease and the clients response was instantaneously positive. Adding Wufoo to your workflow is not only easy it is necessary.

We decided to go with Qualaroo because it offered the ability to capture UTM data, as well as sent event information back to Google Analytics. In addition, the services Qualaroo provided was just right - not too many bells and whistles at a fair price point. Overall, Qualaroo was the right fit for us.

Incentivized

For companies who want budget-friendly, customizable forms software that allowed them flexibility and ease of use (where design did not matter), our first recommendation would be Wufoo. Wufoo has all the integrations and capabilities that Typeform has - with more, actually. The major difference is user experience and design. Typeform breaks all questions out one by one... but it's much easier to customize the design and create a high-end experience without HTML. For companies who need customizable forms software but really care about their design - Typeform is our go-to. We rarely use Google Forms (would only use them for free-needs or internal / non-important use), mostly because we prefer the experience that we can get from Wufoo and Typeform.

Incentivized

Qualaroo's simplicity has its down sides when it comes to scaling. Managing multiple nudges across multiple domains, at least in the Pro edition, is challenging. The active nudges all appear as a single list on the admin home page, automatically grouped by domains. Archived nudges are on a separate tab. It would be helpful to have a folder system to organize nudges. Also, once you have multiple active nudges that are targeted to different sections of your site using regular expressions, it's difficult to keep track of what is appearing where. It's also difficult, if not impossible, to figure out where you may have competing nudges. And there's no ability to assign reporting or configuration access to other members of your team. The Pro edition has a single login, which must be shared if you have multiple staff who want to use Qualaroo.

• Qualaroo gives us the insights we need to answer specific questions, connect with our customers, and in general feed ideation during early stages of product discovery.
• The speed with which our product R&D teams can go from 0 to getting usable data is highly valuable to us. We operate and move quickly, so our tools must be self-serve and easy to use in order to be viably added to our team’s development process. Qualaroo is like that, so we have been sticking with it. In less than 5 minutes, teams can go from having almost entirely opinion-backed ideas to having ones that are data-backed by targeted customer feedback. This step in the discovery process makes us more efficient and increases the chance that the experiments we run will yield a positive impact.
• Understanding and anticipating customer needs is the backbone of our product development strategy. All our employees are encouraged to identify and address these needs in some way as part of their jobs. We have an in-house feedback collection process that also runs on Qualaroo to see what our collaborative minds can think of.

• Gives clients quick and easy forms to fill out - increased satisfaction due to ease
• Our department often has to follow up with clients after submitting their forms
• We use Wufoo to schedule campus visits - this is where the form is found lacking most of us. We would love for a calendar feature to be able to block out certain dates or redirect before a form is completed.

Incentivized