Prospect.io vs. TechTarget Priority Engine

Prospect.io is ideal for key aspects of our sales process such as repetitive workflow automation , which has enabled us to increase our sales numbers with less work. Other key sales areas where Prospect.io does a great job includes report analytics , contact management , feedback collection, and key productivity controls like task management , emails , note-taking etc Its major flaw is its poor integration capability for me.

Incentivized

TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.

Incentivized

• Scraping emails - great Google Chrome plugin that doesn't get the email address all the time, but it's worked great for me.
• Drip campaigns - super easy to set them up and forget about them, with follow-ups.
• Integration with CRM - I haven't used this yet but it integrates well with all current CRMs.

Incentivized

• Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
• I don't know of another alternative source, but TechTarget provides data on content that people are researching.
• TechTarget provides current tech stack for companies that I'm researching.

Incentivized

• When it comes to third-party business intelligence and sales solutions that we use in the workplace , Prospect.io greatly struggles with integration provisions.

Incentivized

• It is not particularly intuitive
• Too many steps to get where I need to go
• Needs to provide more depth to help determine urgency and intent to buy
• Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.

Incentivized

Usability is great, we would love to see how strong the intent is for every keywords

Incentivized

I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.

Incentivized

It is rather similar to Aeroleads as a Chrome plugin

Incentivized

TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread

Incentivized

• Had success with cold outreach campaigns.
• Has eased our prospecting position.

Incentivized

• It is best when used in conjunction with all of our other tooling and not used alone
• It has enabled my team to have a better feel for what is happening at a prospect's company
• It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages

Incentivized