TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    PR Newswire

    Score8.3 out of 10
    N/AN/A

    $199

    per release

    Prezly

    Score9.6 out of 10
    Small Businesses (1-50 employees)
    Prezly is presented as all-in-one public relations management tool that helps PR teams organise their workflow, collaborate and save time. Accessible through any browser, Prezly's key features are divided between three main areas: Contact management Full PR CRM for managing contacts Automated contact enrichment and flagging for out-of-date contact details At-a-glance comms timeline per contact showing emails sent/received, added…

    $50

    per month per user

    Pricing
    PR NewswirePrezly
    Editions & Modules
    Newswire Digital
    $199
    per release
    Newswire Digital Plus
    $449
    per release
    Newswire State
    $499
    per release
    Newswire Canada
    $649
    per release
    Newswire UK
    $649
    per release
    Newswire Asia
    $649
    per release
    Newswire National
    $799
    per release
    Newswire Financial
    $799
    per release
    Newswire Latin America
    $949
    per release
    Newswire Global
    1,649
    per release
    Starter Plan
    $50
    per month per user
    Core Plan
    $90
    per month per user
    Premium Plan
    $140
    per month per user
    Enterprise Plan
    custom
    per month per user
    Offerings
    Pricing Offerings
    PR NewswirePrezly
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsPrezly also offers a yearly payment option with a 20% discount. Additional seats are available for each plan, and additional newsrooms are available for Core Plan and above. For larger/global clients, Prezly offers an Enterprise Plan that accommodates 10+ seats and more customizable functionality; Enterprise Plans are priced based on an organization's requirements.
    More Pricing Information
    Community Pulse
    PR NewswirePrezly
    Considered Both Products
    Cision
    No answer on this topic
    Prezly
    No answer on this topic
    Key User Insights
    Would buy again
    75%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    75%
    Delivers good value for the price
    6 Answers
    No answers on this topic
    Happy with the feature set
    88%
    Happy with the feature set
    7 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    No answers on this topic
    Implementation went as expected
    75%
    Implementation went as expected
    6 Answers
    No answers on this topic
    User Ratings
    PR NewswirePrezly
    Likelihood to Recommend
    8.0
    (15 ratings)
    10.0
    (4 ratings)
    Usability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    5.7
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    PR NewswirePrezly
    Likelihood to Recommend
    Cision
    No answers on this topic
    Prezly
    Since this platform is so easy to use when creating or managing communication workflows, it is recommended to work mostly with scenarios that generally require several processes to complete each group management, for example, to cover from the follow-up of employees within the communications team to the management of the team's communication processes.
    Incentivized
    Read full review
    Pros
    Cision
    • User-friendly - PR Newswire has a very user-friendly website that makes it simple and easy to get a news release set up for a distribution relatively quickly. You can also save your selections from a previous distribution to make it go even faster. Since I am pretty much always sending out my releases to the same distribution list, all I have to do is check that box.
    • Customer support - When you submit a release via the web portal, you have several options about when it will be released. I typically want my releases to go out as quickly as possible, but even then I know an account representative will take a look at my release and accompanying multimedia materials and give me a quick call to confirm and make sure everything is set before officially sending it out. It's a helpful step without making the process cumbersome.
    • Reports - PR Newswire provides timely and comprehensive reports, so it's easy to tell the where the news release went.
    Incentivized
    Read full review
    Prezly
    • Press releases with photos, videos, clean, attractive layout
    • Contact management with tags and segments for media outreach
    • Click rates/open rates to help target our followup outreach
    • Full HTML press releases dropped into email instead of attached PDFs that don't get opened
    Incentivized
    Read full review
    Cons
    Cision
    • The pricing structure is comprehensive, depending on how far you want your release to go.
    • Adding multi-media, such as photos, increases visibility quite a bit but PR Newswire charges extra for photos.
    • PR Newswire also charges an annual fee for storing your logo, which I think should be free for organizations that already have an account (and pay a membership fee).
    Incentivized
    Read full review
    Prezly
    • The contact management system is a little wonky but it has improved over the last two years and I expect that trend to continue.
    • The grouping system (segments) and tagging is not intuitive. I've had many missteps in trying to get content to particular segments while deselecting individuals.
    • You cannot add another group of people to a distribution without going back and recreating the same distribution. you can add individuals but not groups.
    Incentivized
    Read full review
    Usability
    Cision
    PR Newswire is an industry leader and gives the user the ability to send out a press release, to a wide audience, very quickly and easily. The pricing is on par with other companies (perhaps they are a bit higher) but they do send useful "visibility" reports after a release is distributed, which is helpful when trying to explain ROI to C suite leaders. You also can email or fax your own distribution list, which is helpful and reduces the need for a media monitoring service
    Incentivized
    Read full review
    Prezly
    No answers on this topic
    Support Rating
    Cision
    No answers on this topic
    Prezly
    No answers on this topic
    Alternatives Considered
    Cision
    PR Newswire and Businesswire are familiar, similar products in terms of newswire distribution services. Many times it comes down to client familiarity with one service over the other, the cost per distribution, the reach of distribution, as well as other related fees, i.e., you have to be a member of PR Newswire to use the service and then pay fees on top of that for individual distributions.
    Incentivized
    Read full review
    Prezly
    Prezly is much more user-friendly than Cision but isn't as robust. The pricing is similar and I believe Prezly beats it out a bit. Overall, the UI is much better in Prezly giving it the edge.
    Incentivized
    Read full review
    Return on Investment
    Cision
    • We lost one of our pre paid distributions due to the expiration date
    • We would like to see more communication between the client and the representative or account manager
    • We have had success in getting larger publications to pick up our over the wire publication
    Incentivized
    Read full review
    Prezly
    • We have taken into account our net profit rates during the time of using Prezly, and therefore we decided that the platform is useful when generating work formations that result in higher profits. Prezly has proven to be an excellent investment, which has satisfied our team.
    Incentivized
    Read full review
    ScreenShots

    Prezly Screenshots

    Screenshot of Prezly's dedicated CRM and rich contact profilesScreenshot of Prezly's contact list import, which is also used to merge duplicates and weed out bad emailsScreenshot of Prezly's tags, which are used to organize contacts into dynamic media lists that always stay up to date.Screenshot of a Prezly multimedia campaignScreenshot of Prezly's story editorScreenshot of Prezly's reporting, which can display which stories get the most coverage, and which journos are the biggest fans