TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Prezly

    Score9.6 out of 10
    Small Businesses (1-50 employees)
    Prezly is presented as all-in-one public relations management tool that helps PR teams organise their workflow, collaborate and save time. Accessible through any browser, Prezly's key features are divided between three main areas: Contact management Full PR CRM for managing contacts Automated contact enrichment and flagging for out-of-date contact details At-a-glance comms timeline per contact showing emails sent/received, added…

    $50

    per month per user

    Pricing
    Prezly
    Editions & Modules
    Starter Plan
    $50
    per month per user
    Core Plan
    $90
    per month per user
    Premium Plan
    $140
    per month per user
    Enterprise Plan
    custom
    per month per user
    Offerings
    Pricing Offerings
    Prezly
    Free Trial
    Yes
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    Yes
    Entry-level Setup FeeOptional
    Additional DetailsPrezly also offers a yearly payment option with a 20% discount. Additional seats are available for each plan, and additional newsrooms are available for Core Plan and above. For larger/global clients, Prezly offers an Enterprise Plan that accommodates 10+ seats and more customizable functionality; Enterprise Plans are priced based on an organization's requirements.
    More Pricing Information
    Community Pulse
    Prezly
    Considered Both Products
    Prezly
    Chose Prezly
    It's been a while since I evaluated Prezly against Cision. It's an apples-to-oranges comparison because Cision has a lot of additional features, but Prezly has a robust CRM platform and digital newsroom that outflanks the Cision newsroom in look, feel and ease of use, not to …
    Incentivized
    Chose Prezly
    There is no comparison.
    Incentivized
    Chose Prezly
    Prezly is much more user-friendly than Cision but isn't as robust. The pricing is similar and I believe Prezly beats it out a bit. Overall, the UI is much better in Prezly giving it the edge.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    User Ratings
    Prezly
    Likelihood to Recommend
    10.0
    (4 ratings)
    User Testimonials
    Prezly
    Likelihood to Recommend
    Prezly
    Since this platform is so easy to use when creating or managing communication workflows, it is recommended to work mostly with scenarios that generally require several processes to complete each group management, for example, to cover from the follow-up of employees within the communications team to the management of the team's communication processes.
    Incentivized
    Read full review
    Pros
    Prezly
    • Press releases with photos, videos, clean, attractive layout
    • Contact management with tags and segments for media outreach
    • Click rates/open rates to help target our followup outreach
    • Full HTML press releases dropped into email instead of attached PDFs that don't get opened
    Incentivized
    Read full review
    Cons
    Prezly
    • The contact management system is a little wonky but it has improved over the last two years and I expect that trend to continue.
    • The grouping system (segments) and tagging is not intuitive. I've had many missteps in trying to get content to particular segments while deselecting individuals.
    • You cannot add another group of people to a distribution without going back and recreating the same distribution. you can add individuals but not groups.
    Incentivized
    Read full review
    Alternatives Considered
    Prezly
    Prezly is much more user-friendly than Cision but isn't as robust. The pricing is similar and I believe Prezly beats it out a bit. Overall, the UI is much better in Prezly giving it the edge.
    Incentivized
    Read full review
    Return on Investment
    Prezly
    • We have taken into account our net profit rates during the time of using Prezly, and therefore we decided that the platform is useful when generating work formations that result in higher profits. Prezly has proven to be an excellent investment, which has satisfied our team.
    Incentivized
    Read full review
    ScreenShots

    Prezly Screenshots

    Screenshot of Prezly's dedicated CRM and rich contact profilesScreenshot of Prezly's contact list import, which is also used to merge duplicates and weed out bad emailsScreenshot of Prezly's tags, which are used to organize contacts into dynamic media lists that always stay up to date.Screenshot of a Prezly multimedia campaignScreenshot of Prezly's story editorScreenshot of Prezly's reporting, which can display which stories get the most coverage, and which journos are the biggest fans