Postal vs. Twilio SendGrid

If you are a small or growing team that understands experiential, ABM, and gift marketing strategies and how to leverage them, Postal.io gives you everything you need with moderate CSM coverage, without the white glove price tags of similar solutions like Sendoso.

Incentivized

I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.

Incentivized

• Integrates with our swag library at Swagup.
• Offers an excellent and growing library of direct mail/gifting options.
• Provides outstanding support and does a great job at their product marketing.

Incentivized

• Drag and drop email designer for transactional emails - super nice even though I do code, it's much quicker and easier to implement without code.
• Very simple implementation. Only a few lines of code need to be added in our backend and boom we were up and running in less than a day.
• Listening to customer feedback. They regularly send emails about new features and ask for feedback to improve their software.
• Some of the cheapest and best dedicated IPs.
• Easy integration and setup between marketing and transactional emails. Super helpful to have everything in one place.

Incentivized

• Navigation -Took time to find custom hyper links.
• Finding items - Can be hard to find where items are on platform.
• Layout could be better.

Incentivized

• Actually viewing previous emails dispatched. SendGrid does not have this feature - although it provides numbers on emails dispatched within 3 days for the cheapest plan.
• The service asks you to pay more (although a minimal amount) to have visibility on email activity upto 30 days in the past.
• The API doesn't allow an export of a report of email activity over a period of time. It can be quite frustrating at times to be limited in this way.
• Their customer support isn't the best. Certainly some room for improvement there.

Incentivized

We get so much value out of the platform that I can't find any legitimate or logical reason why we wouldn't renew. Their team has been a pleasure to work with.

I love the tool, and my team relies on it heavily. We just completed our quarterly review and were able to track every single dollar spent

It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument

Incentivized

Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.

Incentivized

Postal.io was a more budget-friendly option than the alternatives I considered. We knew our gifting budget wouldn't be huge so we were willing to go with something less established in order to make sure we had as much budget left over as possible. We also like the flexibility with Postal.io that we could add almost anything to their marketplace if we could find it available online.

Incentivized

Twilio SendGrid is generally economical and thus can give better ROI compared to competitors and in a short period of time. Twilio SendGrid can be used for mass email campaigns and thus any marketer would prefer that for mass email marketing compared to say Outreach because Outreach is more of a sales tool and suitable for sending lesser emails.

Incentivized

• Increased Productivity: It has taken a huge headache out of keeping and maintaining what swag is on hand has saved a LOT of company time
• easier to reach out to potential clients

Incentivized

• Switching to Sendgrid has saved us over $3000/year compared to using other platforms.
• Sendgrid has saved us time as the process for creating email campaigns is so easy.
• Because of the time and financial savings, we have been able to spend more time/money on creating more appropriate marketing strategies which, in turn, has generated more revenue.

Incentivized