Planful for Marketing vs. SAS 360 Plan

It is suited for larger organisations that have complicated marketing spend calculations. Where marketing spend is simple from a reporting perspective i assume this will be less useful

• Manage campaign spend
• Provide transactional details
• Allow you to move spend around

• Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
• Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
• Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.

Incentivized

• Planful does not hold the budget therefore making it very difficult to compare when budgets are moved around
• Integration of data is not solid and fails
• The UI still is fiddly, example filter wont work, or when you switch screen views you need to refresh the URL again for it to work

• It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
• Missing feature: Hubspot CRM integration.

Incentivized

Have not used any other product

• At this stage none, we are hoping less resources allocated to managing Planful