Planful for Marketing

It is suited for larger organisations that have complicated marketing spend calculations. Where marketing spend is simple from a reporting perspective i assume this will be less useful

• Manage campaign spend
• Provide transactional details
• Allow you to move spend around

• Planful does not hold the budget therefore making it very difficult to compare when budgets are moved around
• Integration of data is not solid and fails
• The UI still is fiddly, example filter wont work, or when you switch screen views you need to refresh the URL again for it to work

Have not used any other product

• At this stage none, we are hoping less resources allocated to managing Planful