Piano Amplifier vs. Social Suite by Reputation.com

SocialFlow is good on paper but in my personal experience it is clunky, doesn’t do what you want it to, and their support team doesn’t take your issues seriously. I wouldn’t recommend this if you work on tight timeframes as it has a scattergun approach to posting on Facebook. I would like to think that my experiences are due to me not having thorough training, but I am not sure if this is the case.

Incentivized

It's great at visualizing mentions of the brand/industry terms you've chosen to monitor, as well as information on the people who are using those terms. Automated email reports also help save time vs manually compiling and sending them. We haven't yet used the Facebook Audience analysis feature (costs extra), but it looks very useful.

Incentivized

• Unique algorithm does not just 'time' posts, it helps determine the optimal time for posts to be distributed. Its why all the major publishers like NYT, WSJ, Conde Nast, Mashable, etc. use SocialFlow to distribute its social content.
• Dashboard gives insight into which posts perform best.
• It's streamlined and simple and not overly or unnecessarily feature-laden.

Incentivized

• Reporting feature allows you to build unique, detailed reports based on your preferences
• Social stream allows you to see updates in real time and has a very attractive view
• Customer service is always helpful, responsive, and attentive
• Dashboard is very inviting and appealing

• Per-client customizations to differentiate themselves from competitors

Incentivized

• It would be nice to have a more aggregate way to delete unrelated mentions and change sentiment on mislabeled mentions. Right now, you have to scroll through the "Back" and "Next" pages to look at different time ranges, and it can take a long time to clear them all.
• One thing that we suggested a while ago but never got an update on was to be able to change sentiment/delete mentions from a specific time. We noticed that during one of our ad-hoc projects, there was a big pocket of unrelated mentions in one particular evening. Instead of being able to lump these mentions together and delete them, we had to do the above method of searching for these mentions and deleting a few at a time.

Big bang for buck. My clients like the results and the insights.

Incentivized

I have just gotten out of my contract and NUVI was very nice to extend more help to me in finding out ways the tool could be useful, but at this point, I declined as I've already spent months using it and still having difficulty. Perhaps for some other businesses or people, this is the perfect tool, just didn't work for me

I give this rating as an outcome to understand competitor social strategy to improve strategic positioning. Drive improvement by benchmarking and serving to compete on content Identify trends, topics/themes, potential threats, etc. Improve campaigns by measuring and comparing audience reach, Interaction, etc. Measure engagement rate to analyze audience association.​ What themes/topics are generating higher engagement Insights to assist marketing teams in planning future campaigns

See my previous comments

I give this rating as overall support for Social footprint analysis to identify and benchmark the competitor's social presence. Extraction of retrospective data from identified social channels. Complex query building with defined subsets of keywords to gauge social buzz. Analysis of historic datasets with a detailed classification that offered insights into the marketing efforts and messaging patterns.

SocialFlow stacks up against others by : 1. Event registrations, participation and promotions, companies highlighting their sessions, speakers, and delegations of different countries drove the event-specific volumes 2. Using Twitter as the primary platform and mainly constituted mentions around registrations, participations, promotions of sessions/panels, and opinions on the same 3. Discussions around the event’s annual themes, the new ‘Davos Manifesto’ and posts expressing delight for being invited, participation confirmations, and comments on different sessions/panel promotions drove the positive coverage 4. During-Event and Post-Event periods saw companies shift their focus to highlight sessions and panel discussions aligned more toward business-driven themes

NUVI and NetBase have mostly similar features, except for specific graphs offered by NetBase. Unless you need to do a lot of competitor trend/sentiment analysis in one graph, then you do not need to pay the huge price difference that is NetBase. You can create as many monitors as you like in NUVI, which is an easy way to track competitor conversation and compare to your own brand. You can't export charts the same way, but you can learn the same information. NUVI delivers tremendous value for the price and is a highly regarded tool.

Incentivized

• It doesn’t post what we expect.
• It posts things over and over again.
• It’s not reliable for forward Planning.

Incentivized

• Efficiency - Weekly reporting has dropped from a few hours to roughly 30 minutes. Audience segmentation studies have dropped from a month to two weeks.
• ROI - NUVI is generally cheaper than most competitors. It's increased my margins.
• Happier clients - With greater efficiency comes faster turn around times and happier clients.