A solution to amplify content with AI-powered social publishing. Used to grow and engage an audience through real-time data and machine-learning optimization, guiding users to content, and to just the right place in the social conversation.
Socialflow was acquired by Piano in 2022, and is now a Piano solution.
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Pricing
Piano Amplifier
Editions & Modules
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Pricing Offerings
Piano Amplifier
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup Fee
No setup fee
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Community Pulse
Piano Amplifier
Features
Piano Amplifier
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Piano Amplifier
5.0
Ratings
43% below category average
Boolean keyword searches
5.10 Ratings
Filtering out noise/spam
4.60 Ratings
Sentiment analysis
5.10 Ratings
Broad channel coverage
5.10 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Piano Amplifier
5.1
Ratings
45% below category average
Content planning and scheduling
5.10 Ratings
Audience targeting
5.10 Ratings
Content optimization
5.10 Ratings
Workflow management
5.10 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Piano Amplifier
5.0
Ratings
45% below category average
Automated routing and prioritization
5.10 Ratings
Customer interaction histories
4.60 Ratings
Bulk actions
5.10 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Piano Amplifier
5.1
Ratings
41% below category average
Lead generation
5.10 Ratings
Content marketing
5.10 Ratings
Paid media management
5.10 Ratings
Campaigns and promotions
5.10 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Piano Amplifier
5.7
Ratings
39% below category average
Twitter
5.10 Ratings
Facebook
5.10 Ratings
LinkedIn
5.10 Ratings
Google+
9.00 Ratings
Instagram
5.10 Ratings
Pinterest
5.10 Ratings
YouTube
5.10 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Piano Amplifier
5.1
Ratings
43% below category average
Campaign success analytics
5.10 Ratings
Real-time tracking
5.10 Ratings
Competitor analysis
5.10 Ratings
Account management
Comparison of Account management features of Product A and Product B
SocialFlow is good on paper but in my personal experience it is clunky, doesn’t do what you want it to, and their support team doesn’t take your issues seriously. I wouldn’t recommend this if you work on tight timeframes as it has a scattergun approach to posting on Facebook. I would like to think that my experiences are due to me not having thorough training, but I am not sure if this is the case.
Unique algorithm does not just 'time' posts, it helps determine the optimal time for posts to be distributed. Its why all the major publishers like NYT, WSJ, Conde Nast, Mashable, etc. use SocialFlow to distribute its social content.
Dashboard gives insight into which posts perform best.
It's streamlined and simple and not overly or unnecessarily feature-laden.
I give this rating as an outcome to understand competitor social strategy to improve strategic positioning. Drive improvement by benchmarking and serving to compete on content Identify trends, topics/themes, potential threats, etc. Improve campaigns by measuring and comparing audience reach, Interaction, etc. Measure engagement rate to analyze audience association. What themes/topics are generating higher engagement Insights to assist marketing teams in planning future campaigns
I give this rating as overall support for Social footprint analysis to identify and benchmark the competitor's social presence. Extraction of retrospective data from identified social channels. Complex query building with defined subsets of keywords to gauge social buzz. Analysis of historic datasets with a detailed classification that offered insights into the marketing efforts and messaging patterns.
SocialFlow stacks up against others by : 1. Event registrations, participation and promotions, companies highlighting their sessions, speakers, and delegations of different countries drove the event-specific volumes 2. Using Twitter as the primary platform and mainly constituted mentions around registrations, participations, promotions of sessions/panels, and opinions on the same 3. Discussions around the event’s annual themes, the new ‘Davos Manifesto’ and posts expressing delight for being invited, participation confirmations, and comments on different sessions/panel promotions drove the positive coverage 4. During-Event and Post-Event periods saw companies shift their focus to highlight sessions and panel discussions aligned more toward business-driven themes