Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.
$8.25
per month
Prospect (tryprospect.com)
Score10 out of 10
Mid-Size Companies (51-1,000 employees)
Prospect (tryprospect.com) is a sales tool used to find contact data for any prospect and import it directly into Salesforce in one click. Spend less time finding emails and phone numbers and more time selling.
This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service. The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered) While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point. A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
Its well suited If you find yourself manually placing contact details in CRMs or you're using multiple tools to find relevant and accurate contact details. Not so relevant if you already sheet of contact details and you can simply import it as a CSV in certain tools
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
They need to maintain the database in aperiodic manner with precise information
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I think it's well designed but always room for improvement. Maybe more customization in layout or information presented. Maybe even a layout that allows comparison and ranking of companies in a similar industry or vertical, or company size, and geography
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Super easy to use, the only thing I wish they would change is that you always need to check the prospects linkedin page to see if there's been an update to their contact (eg. if contact didnt have a mobile number saved, they may now, so you need to check linkedin every single time before reaching out). Other than that, this is by far the best tool for pulling numbers and emails.
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug. I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
I believe Lead411 and Owler go hand in hand, rather than one over the other. I believe Lead411's contact generation is far stronger based on the cost, but Owler allows you to broaden your horizon for prospecting whereas Lead411 is more of a user-driven search rather than an platform-driven search.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
zoominfo has old contact info, a lot of the time i look at specific people and their companies aren't updated. I get intent emailed to me from zoominfo for job changes and it will be 6-12 months after someone changed jobs so the information is just not accurate enough. apollo only pulls headquarters info, never had an accurate cell number from it so i stopped using it pretty quickly during our eval
The personalisation of emails has definitely helped us to earn a higher reply rate, with the knock-on that this will be helping with future deals.
Keeps us very relevant in our conversations with contacts. They are often impressed by the research and knowledge we have on their company and how we have aligned ourselves to help. Again, small differences at the start of calls but this will be helping with the number of opportunities created.
Reduces SDR prospecting time. Quick and easy to get updates allowing them to process a great number of accounts on a daily basis.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I prefer using it from the SalesNav page compared to Zoominfo - seems way more up to date
Allows me to massively scale my prospecting by keeping me in page and I don't have to look up and cross reference on other tools
While it has a smaller set of functionality that I can use it for relative to Zoominfo, the things that it does do I've always felt it did a better job
Really simple UI and doesn't prompt me to sign in every day which I appreciate.
