OutboundEngine vs. WordStream

OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.

Incentivized

WordStream is so beneficial to a green digital marketing team. If your team is new to paid ads, this will help immensely. It might not be as beneficial for a company that does not use AdWords and is strictly in social ads.

Incentivized

• The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company.
• It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients.
• Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable.

• Remove duplicates: The platform has a tool that enables marketers to easily identify duplicate keywords across campaigns, ad groups, and the account; from there duplicates can be paused in an effort to improve quality scores and account performance.
• Bid management: WordStream reveals which current keywords can improve campaign performance by increasing and decreasing their bids - updates can be made on the spot.
• Ad optimizations: WordStream scans paid search accounts to ensure each ad group is using high performing ads. Marketers can quickly create new ads, and pause ads based on the tool's recommendations.

Incentivized

• Logging into Outbound Engine on my phone is difficult because I can't save the login name and password. Being able to save it would be very helpful.
• Posting my new listings on social media would help if that's possible.
• Being informed of what you're posting on social media and when would also be helpful.

Incentivized

• This is definitely not for a beginner and require knowledge on how PPC/SEM campaigns are run unless you purchase the premium support package that includes a dedicated representative to which they are very helpful.
• We had some serious tracking issues and were unable to effectively track the clicks to our website. Because of this, I had to start from scratch and decided not to use WordStream.

AS my business is beginning to change and with volatility in the market, I have to rely seriously on a budget. That and nearing retirement consideration has me more likely to opt out in the near future.

Incentivized

I am not the PPC manager here so I have to use the products available.

Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for

I don't recall having any issues needing to contact OutboundEngine. I believe maybe I once emailed about an issue and got a quick response. I also believe I may have messaged through the app and gotten a response. To my knowledge, there has been nothing like app errors or outages.

Incentivized

The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground.

I have not had any experience with the customer support team for platform issues, but the account representative checks in with us often and is always available to answer questions. We will usually get on quarterly review calls so that she can share any new updates to the platform and answer questions.

Incentivized

I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options.

Incentivized

I've never used a system to help with my Google AdWords. This was the first system I had used. WordStream definitely takes the cake though, I have a hard time believing there could be a better system out there. I wouldn't even consider going to look for a new system. I am confident WordStream has owned the Google AdWords space.

Incentivized

• Outbound Engine keeps me top of mind by automatically sending articles to my database and posting to my facebook.
• I spend zero time researching and writing articles.
• I spend zero time taking great pictures.
• I spend zero time dealing with mailing lists.

Incentivized

• Since beginning to use the tool, we've seen our search impression share nearly double for some campaigns.
• We've increased our click-through rates by over 25% since adding WordStream to our toolset.
• I'm more confident in the strategies that are having an impact on our cost per conversion, and can better forecast our impact for the future.

Incentivized