OutboundEngine vs. Sprinklr Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
OutboundEngine
Score 8.5 out of 10
N/A
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social…
$199
per user
Sprinklr Marketing
Score 8.0 out of 10
N/A
Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. Content planning and scheduling…N/A
Pricing
OutboundEngineSprinklr Marketing
Editions & Modules
Essential
$199
per user
Value
$299
per user
Premium
$499
per user
No answers on this topic
Offerings
Pricing Offerings
OutboundEngineSprinklr Marketing
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$99 per userNo setup fee
Additional DetailsMore information is available on the vendor's website.
More Pricing Information
Community Pulse
OutboundEngineSprinklr Marketing
Features
OutboundEngineSprinklr Marketing
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
OutboundEngine
8.1
Ratings
9% above category average
Sprinklr Marketing
-
Ratings
Mobile optimization8.60 Ratings00 Ratings
Email deliverability reporting7.70 Ratings00 Ratings
List management7.90 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
OutboundEngine
5.5
Ratings
20% below category average
Sprinklr Marketing
-
Ratings
Automated sales alerts and tasks5.50 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
OutboundEngine
7.8
Ratings
16% above category average
Sprinklr Marketing
-
Ratings
Social sharing and campaigns7.80 Ratings00 Ratings
Content Creation
Comparison of Content Creation features of Product A and Product B
OutboundEngine
-
Ratings
Sprinklr Marketing
7.0
Ratings
14% below category average
Ideation00 Ratings5.00 Ratings
Approval workflows00 Ratings5.00 Ratings
Content collaboration00 Ratings8.20 Ratings
Content calendar00 Ratings9.60 Ratings
Network for content licensing/production00 Ratings7.30 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
OutboundEngine
-
Ratings
Sprinklr Marketing
8.0
Ratings
1% below category average
Content hub00 Ratings9.10 Ratings
Forms / Gated content00 Ratings5.50 Ratings
Embedded CTAs00 Ratings9.10 Ratings
Content distribution00 Ratings7.30 Ratings
Content promotion00 Ratings8.10 Ratings
Content automation00 Ratings9.10 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
OutboundEngine
-
Ratings
Sprinklr Marketing
8.5
Ratings
8% above category average
Audience profiling and targeting00 Ratings8.10 Ratings
Closed-loop tracking and reporting00 Ratings8.50 Ratings
Content performance analytics00 Ratings9.60 Ratings
Campaign optimization dashboard00 Ratings7.70 Ratings
Competitive analytics00 Ratings8.50 Ratings
Best Alternatives
OutboundEngineSprinklr Marketing
Small Businesses
LocaliQ
LocaliQ
Score 9.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 9.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Kentico Xperience
Kentico Xperience
Score 8.1 out of 10
Conductor
Conductor
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OutboundEngineSprinklr Marketing
Likelihood to Recommend
8.3
(0 ratings)
7.0
(0 ratings)
Likelihood to Renew
7.0
(0 ratings)
-
(0 ratings)
Usability
6.4
(0 ratings)
-
(0 ratings)
Availability
8.9
(0 ratings)
-
(0 ratings)
Support Rating
7.9
(0 ratings)
8.0
(0 ratings)
User Testimonials
OutboundEngineSprinklr Marketing
Likelihood to Recommend
OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.
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Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform
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Pros
  • The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company.
  • It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients.
  • Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable.
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  • Allows you to share and suggest pieces of content to other entities within the organization.
  • Has great reporting with lots of filters to drill down to the information you need.
  • It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.
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Cons
  • Logging into Outbound Engine on my phone is difficult because I can't save the login name and password. Being able to save it would be very helpful.
  • Posting my new listings on social media would help if that's possible.
  • Being informed of what you're posting on social media and when would also be helpful.
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  • Sprinklr Marketing could be better at publishing, specifically with Instagram publishing and accessibility
  • Sprinklr Marketing needs to further develop its Instagram Story reporting for data and insights
  • Sprinklr Marketing needs to further develop its Facebook Events reporting for data and insights
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Likelihood to Renew
AS my business is beginning to change and with volatility in the market, I have to rely seriously on a budget. That and nearing retirement consideration has me more likely to opt out in the near future.
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No answers on this topic
Usability
Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for
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No answers on this topic
Reliability and Availability
I don't recall having any issues needing to contact OutboundEngine. I believe maybe I once emailed about an issue and got a quick response. I also believe I may have messaged through the app and gotten a response. To my knowledge, there has been nothing like app errors or outages.
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No answers on this topic
Support Rating
The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground.
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Very responsive team, always ready to jump on a call or provide any other ad-hoc support, both for the central team as well as for the markets. I appreciate the opportunity to organise onboarding calls with the markets when we identify any needs in terms of trainings/upskilling
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Alternatives Considered
I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options.
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We selected the Advertising product because we were using the other products listed. I personally haven't used the Modern Care product but the customer service team loves it. I like using the Research and Engagement tools more as they feel less time-intensive to set up and use.
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Return on Investment
  • Outbound Engine keeps me top of mind by automatically sending articles to my database and posting to my facebook.
  • I spend zero time researching and writing articles.
  • I spend zero time taking great pictures.
  • I spend zero time dealing with mailing lists.
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  • Measurable and easy to see clicks and actions taken on ads lends to a positive or negative ROI depending on the call to action.
  • As far as the cost of the tool, it's good to manage and control many users so I'd say this is a positive ROI.
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ScreenShots

OutboundEngine Screenshots

Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails