OutboundEngine vs. Percolate, now part of Seismic

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
OutboundEngine
Score 8.5 out of 10
N/A
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social…
$199
per user
Percolate, now part of Seismic
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.N/A
Pricing
OutboundEnginePercolate, now part of Seismic
Editions & Modules
Essential
$199
per user
Value
$299
per user
Premium
$499
per user
No answers on this topic
Offerings
Pricing Offerings
OutboundEnginePercolate, now part of Seismic
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$99 per userRequired
Additional DetailsMore information is available on the vendor's website.
More Pricing Information
Community Pulse
OutboundEnginePercolate, now part of Seismic
Features
OutboundEnginePercolate, now part of Seismic
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
OutboundEngine
8.1
Ratings
9% above category average
Percolate, now part of Seismic
-
Ratings
Mobile optimization8.60 Ratings00 Ratings
Email deliverability reporting7.70 Ratings00 Ratings
List management7.90 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
OutboundEngine
5.5
Ratings
20% below category average
Percolate, now part of Seismic
-
Ratings
Automated sales alerts and tasks5.50 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
OutboundEngine
7.8
Ratings
16% above category average
Percolate, now part of Seismic
-
Ratings
Social sharing and campaigns7.80 Ratings00 Ratings
Content Creation
Comparison of Content Creation features of Product A and Product B
OutboundEngine
-
Ratings
Percolate, now part of Seismic
8.6
Ratings
7% above category average
Ideation00 Ratings8.60 Ratings
Approval workflows00 Ratings8.60 Ratings
Content collaboration00 Ratings8.10 Ratings
Content calendar00 Ratings8.50 Ratings
Network for content licensing/production00 Ratings9.30 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
OutboundEngine
-
Ratings
Percolate, now part of Seismic
8.4
Ratings
4% above category average
Content hub00 Ratings7.60 Ratings
Content distribution00 Ratings8.60 Ratings
Content promotion00 Ratings9.00 Ratings
Content automation00 Ratings8.50 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
OutboundEngine
-
Ratings
Percolate, now part of Seismic
9.4
Ratings
18% above category average
Closed-loop tracking and reporting00 Ratings9.10 Ratings
Content performance analytics00 Ratings10.00 Ratings
Campaign optimization dashboard00 Ratings9.10 Ratings
Best Alternatives
OutboundEnginePercolate, now part of Seismic
Small Businesses
LocaliQ
LocaliQ
Score 9.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 9.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Kentico Xperience
Kentico Xperience
Score 8.1 out of 10
Conductor
Conductor
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OutboundEnginePercolate, now part of Seismic
Likelihood to Recommend
8.3
(0 ratings)
8.5
(0 ratings)
Likelihood to Renew
7.0
(0 ratings)
10.0
(0 ratings)
Usability
6.4
(0 ratings)
-
(0 ratings)
Availability
8.9
(0 ratings)
-
(0 ratings)
Support Rating
7.9
(0 ratings)
-
(0 ratings)
Implementation Rating
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
OutboundEnginePercolate, now part of Seismic
Likelihood to Recommend
OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.
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Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.
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Pros
  • The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company.
  • It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients.
  • Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable.
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  • You can schedule all the planning done for each social network, with the date and time you want to publish, without any inconvenience.
  • It has many templates of campaigns and content for social networks, which facilitates the work and the workload of designers and community managers.
  • The management of the marketing campaign is very efficient, as it monitors the progress, performance, and progress of the campaign also presents a complete statistical report that helps to improve the plans and strategies used.
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Cons
  • Logging into Outbound Engine on my phone is difficult because I can't save the login name and password. Being able to save it would be very helpful.
  • Posting my new listings on social media would help if that's possible.
  • Being informed of what you're posting on social media and when would also be helpful.
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  • Data is a mess. So unreliable. Takes so much time to create a concrete report.
  • There is no ability to export anything. No calendar PDFs, no data Excel sheets, nothing.
  • No paid management functionality.
  • Hated their listening tool abilities relative to other tools I've used.
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Likelihood to Renew
AS my business is beginning to change and with volatility in the market, I have to rely seriously on a budget. That and nearing retirement consideration has me more likely to opt out in the near future.
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As we have grown to implement Percolate with more and more people within our company, we have also run into more features we'd like to see in the app. The Percolate team has been extremely understanding about these requests, and even visited our offices to sit and listen to exactly what we are looking for. Assuming these new features make it into production with them, we'll definitely stay with Percolate for the long term
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Usability
Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for
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No answers on this topic
Reliability and Availability
I don't recall having any issues needing to contact OutboundEngine. I believe maybe I once emailed about an issue and got a quick response. I also believe I may have messaged through the app and gotten a response. To my knowledge, there has been nothing like app errors or outages.
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No answers on this topic
Support Rating
The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground.
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No answers on this topic
Implementation Rating
No answers on this topic
Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
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Alternatives Considered
I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options.
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Three major areas separate Percolate from the competition in my POV:
  • They view themselves as truly, an all-in-one SaaS model. Other large, enterprise platforms, like Sprinklr, have the old a la carte approach to their platforms. Everything is extra. Every new addition or component comes at a cost and does not automatically update your license. Percolate has a different approach. If it is an update and it is good for the platform, you should get it. Therefore, they update the tool OFTEN and always evolving the functionality.
  • Which leads to my next point, Percolate wants to build the best-in-class social content management tool, period. Therefore, they are not chasing ways to upcharge you with new functions and modules. They focus on their core product and make it better and better.
  • Lastly, the pricing is simple and easy to understand. The cost is the cost.. no hidden details. Good luck getting that transparency with platforms like Sprinklr or Radian6.
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Return on Investment
  • Outbound Engine keeps me top of mind by automatically sending articles to my database and posting to my facebook.
  • I spend zero time researching and writing articles.
  • I spend zero time taking great pictures.
  • I spend zero time dealing with mailing lists.
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  • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
  • Percolate also helps save time because you are able to schedule social media posts across channels easily.
  • It has also been an easy way to work with remote team members, which is very helpful.
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ScreenShots

OutboundEngine Screenshots

Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails

Percolate, now part of Seismic Screenshots

Screenshot of Percolate's integrated marketing calendarScreenshot of Percolate's integrated marketing calendar