TrustRadius

Ottava vs. smartocto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ottava
Score 0.0 out of 10
N/A
Ottava is a no-code SaaS data analysis software that incorporates Excel-based workflows with advanced data analysis capabilities. Designed for non-technical users, it simplifies data input, facilitates chart creation, and enhances the analysis process. In contrast to tools that require users to prepare tabular data before performing analysis, Ottava possesses a capability to handle pre-aggregated or pivoted data. This feature streamlines the analytical workflow, saving time.…N/A
smartocto
Score 8.2 out of 10
N/A
Smartocto creates smart editorial analytics: analytical tools for newsrooms and content creators, to track and analyse the performance of the content they publish online. Its goal is to make data actionable, because content creators are not data analysts. They need data that's easy to interpret and attractive to look at. Analysing content performance consists of two things: keeping an eye on…N/A
Pricing
Ottavasmartocto
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Ottavasmartocto
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details——
More Pricing Information
User Ratings
Ottavasmartocto
Likelihood to Recommend
-
(0 ratings)
8.9
(0 ratings)
User Testimonials
Ottavasmartocto
Likelihood to Recommend
No answers on this topic
smartocto is very well suited to measuring blog performance, gaining insights into topics that resonate & measuring how well your content team is performing. It makes for a good, user-friendly alternative to GA4. It could do with better SEO tracking features as this is what most B2B content teams are focused on.
Joe Barron | TrustRadius Reviewer
Joe Barron
Content Manager
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Pros
No answers on this topic
  • Providing actionable data the moment that you need it
  • Providing a clear and easy to use UX
  • Very flexible when it comes to the configuration for your particular business
Melle Drenthe | TrustRadius Reviewer
Melle Drenthe
Digital Content Manager
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Cons
No answers on this topic
  • CPI is sometimes harder to understand but once you do it is of great help for business strategy
  • Video content analysis could be improved but it is sufficient enough.
Feda Kulenovic | TrustRadius Reviewer
Feda Kulenovic
Data and Digital Transformation Manager
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Usability
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smartocto is a very user-friendly tool, with a smart & clean interface.
Joe Barron | TrustRadius Reviewer
Joe Barron
Content Manager
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Alternatives Considered
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Google Analytics is a general type analytics better suited for sales than media environment. It gives good overview data but it is hard to setup a system in a newsroom where you could make data driven decisions on future content. smartocto is editorial analytics suite and is easier to use in a newsroom.
Feda Kulenovic | TrustRadius Reviewer
Feda Kulenovic
Data and Digital Transformation Manager
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Return on Investment
No answers on this topic
  • We have onboarded 70 old-school journalists to daily reporting and data retrospect. The a/b testing solution had proven that we have drastically improved our CTR.
Stipe Grubišić | TrustRadius Reviewer
Stipe Grubišić
Head of digital
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ScreenShots

Ottava Screenshots

Screenshot of data visualization and interactive data explorationScreenshot of data management interfaceScreenshot of pivoting

smartocto Screenshots

Screenshot of Realtime and smart notificationsScreenshot of Historical insightsScreenshot of Customisable BigscreenScreenshot of Realtime A/B testing of headers and lead-in texts