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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ortto

    Score9 out of 10
    Small Businesses (1-50 employees)
    Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…

    $199

    per month month-to-month commitment with 10,000 contacts

    Sugar Market

    Score2.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    Sugar Market (formerly Salesfusion) is a marketing automation solution built to work for the user. With a curated toolset that includes intuitive campaign builders, automations and reporting, the vendor says they focus on what matters most to marketers -- streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue. Salesfusion was acquired by SugarCRM May 2019.

    $750

    per month

    Pricing
    OrttoSugar Market
    Editions & Modules
    Starter
    $199
    per month month-to-month commitment with 5,000 contacts
    Professional
    $599
    per month month-to-month commitment with 10,000 contacts
    Business
    $999
    per month annual commitment, paid monthly with 10,000 contacts
    Enterprise
    $1,999
    per month annual commitment, paid monthly with 10,000 contacts
    Core
    $1,000
    Database size
    Offerings
    Pricing Offerings
    OrttoSugar Market
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional Details10% discount for quarterly billing. 15% discount for annual billing.Prices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.
    More Pricing Information
    Features
    OrttoSugar Market
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Ortto and Sugar Market
    Feature
    Ortto
    9.0
    11 Ratings
    17% above category average
    Sugar Market
    4.4
    4 Ratings
    53% below category average
    WYSIWYG email editor8.911 Ratings3.03 Ratings
    Dynamic content8.98 Ratings5.03 Ratings
    Ability to test dynamic content8.98 Ratings4.02 Ratings
    A/B testing8.98 Ratings4.03 Ratings
    Mobile optimization8.910 Ratings1.03 Ratings
    Email deliverability reporting9.911 Ratings7.04 Ratings
    List management8.911 Ratings4.04 Ratings
    Triggered drip sequences8.911 Ratings6.03 Ratings
    Landing pages00 Ratings6.03 Ratings
    Lead Management
    Comparison of Lead Management features of Ortto and Sugar Market
    Feature
    Ortto
    9.2
    11 Ratings
    16% above category average
    Sugar Market
    5.3
    4 Ratings
    38% below category average
    Lead nurturing automation9.911 Ratings6.04 Ratings
    Data quality management8.910 Ratings5.04 Ratings
    Automated sales alerts and tasks8.99 Ratings6.03 Ratings
    Lead scoring and grading00 Ratings4.04 Ratings
    Campaign Management
    Comparison of Campaign Management features of Ortto and Sugar Market
    Feature
    Ortto
    8.9
    9 Ratings
    18% above category average
    Sugar Market
    6.5
    3 Ratings
    13% below category average
    Event/webinar marketing8.99 Ratings7.02 Ratings
    Calendaring00 Ratings6.03 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Ortto and Sugar Market
    Feature
    Ortto
    8.9
    8 Ratings
    17% above category average
    Sugar Market
    8.2
    1 Ratings
    9% above category average
    Social profile integration8.98 Ratings00 Ratings
    Social sharing and campaigns00 Ratings8.21 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Ortto and Sugar Market
    Feature
    Ortto
    8.9
    12 Ratings
    20% above category average
    Sugar Market
    2.3
    4 Ratings
    104% below category average
    Dashboards8.912 Ratings5.04 Ratings
    Standard reports8.912 Ratings1.04 Ratings
    Custom reports00 Ratings1.04 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Ortto and Sugar Market
    Feature
    Ortto
    8.9
    9 Ratings
    18% above category average
    Sugar Market
    4.8
    4 Ratings
    43% below category average
    API8.98 Ratings5.02 Ratings
    Customizability8.99 Ratings3.02 Ratings
    Integration with Salesforce.com8.97 Ratings9.22 Ratings
    Role-based workflow & approvals00 Ratings6.02 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings1.01 Ratings
    Best Alternatives
    OrttoSugar Market
    Small Businesses
    Vbout
    Score9.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    Iterable
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OrttoSugar Market
    Likelihood to Recommend
    8.9
    (12 ratings)
    3.0
    (7 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (3 ratings)
    Support Rating
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    OrttoSugar Market
    Likelihood to Recommend
    Ortto
    Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
    Incentivized
    Read full review
    SugarCRM
    Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
    Incentivized
    Read full review
    Pros
    Ortto
    • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
    • Easy and powerful email editing and creation built-in. No need for email template coding.
    • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
    Incentivized
    Read full review
    SugarCRM
    • It was easy to navigate.
    • I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
    • I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
    Incentivized
    Read full review
    Cons
    Ortto
    • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
    Incentivized
    Read full review
    SugarCRM
    • The user interface is somewhat cumbersome and not intuitive at times.
    • Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
    • Custom reporting is complicated to set up.
    Incentivized
    Read full review
    Likelihood to Renew
    Ortto
    No answers on this topic
    SugarCRM
    We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
    Read full review
    Support Rating
    Ortto
    No answers on this topic
    SugarCRM
    The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
    Incentivized
    Read full review
    Alternatives Considered
    Ortto
    How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
    Incentivized
    Read full review
    SugarCRM
    I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
    Read full review
    Return on Investment
    Ortto
    • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
    Incentivized
    Read full review
    SugarCRM
    • Increased employee efficiency
    • Better customer service
    • The ability to send email campaigns from a specific user and not "from" the organization title. We use this funcationality a lot and it was not available with other software so this is huge.
    Read full review
    ScreenShots

    Ortto Screenshots

    Screenshot of a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.