Oracle Siebel Enterprise Marketing Suite (discontinued) vs. Tabillo

Use it when you need one platform that can provide integration among all cloud products - Email Marketing, Marketing Analytics, Web Marketing, Events Management, Loyalty Management, Campaign/Dialogue Management and Marketing Resource Management. Don't use it when users are not very technical.

Incentivized

• It's well suited for simple data base applications: simple and fast to put together.
• It's not as well suited if an application requires more complex logics/queries.

• Siebel EMS offered useful customer insight and more effective dialogue with recipients by delivering the right message to the right customer at the right time.
• Siebel EMS was very effective for loyalty lifecycle and retention by seamlessly integrating with marketing and CRM platforms.
• Siebel EMS was instrumental in aligning marketing, sales and analytics divisions.

Incentivized

• Extremely easy to learn
• Fast to create
• Easy to modify
• Build powerful applications with very little effort
• Absolutely no coding involved

• Oracle Siebel Marketing Suite's processing time is not as fast as I would expect it to be. This is the major improvement I would like to see in it.
• It requires a very high level of training being given to the employees for configuring and implementing it in the business needs.
• Expert employees are needed in order to understand the functionality of Oracle Siebel Enterprise Marketing Suite, which is not easy to find.

Incentivized

• Cannot modify the user interface (it's generated automatically)
• Does not support more advanced concepts

A very conservative data security policy limits the organization to a hosted solution. At particular issue is the tendency of cloud based CRMs to have data centres based in the US, a major issue for Canadian consumers. Once you have integrated a system of this size and complexity, and have the staff resources to utilize it effectively, it's hard to justify a move to an alternative. Consider Siebel if you are a conservatively run organization with a large database of customers and a big marketing team

Incentivized

Siebel offers a lot of the same functionality as the major cloud based CRM's. Its flexibility for custom configuration is a definite advantage if you have the resources. Like other enterprise CRM's you need some dedicated staffing to get the most out of the system. As the industry, Oracle included, continue to push to cloud based solutions, Siebel (and some of its competitors) seem a bit under-loved, particularly in terms of user experience. If you are committed to going with a hosted solution and you have a large marketing team with the financial resources to keep yourself on up-to-date versions then Siebel should be considered

Incentivized

• Tabillo requires almost no knowledge to use compared to MS Access but cannot build complex applications.
• Tabillo & Salesforce are both simple to learn and use but Tabillo will allow other than sales-centric types of applications to be created (more flexible).

• It has increased the business tactics as we have added more clients who wish to use this technology.

Incentivized

• Major improvement within our organization in terms of sharing vital up-to-date information