Acquia Digital Experience Platform vs. Optimizely One

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquia Digital Experience Platform
Score 7.9 out of 10
N/A
The Acquia Digital Experience Platform is an "Open DXP" with its two core pillars being content and data. Built on top of one of the largest open-source content management systems, Drupal, it aims to provide the flexibility and interoperability a modern organization needs. With its customer data platform, it allows organizations to understand who their customers are and deliver personalized experiences. Acquia's DXP offers variety of other tools including digital asset management,…N/A
Optimizely One
Score 7.3 out of 10
N/A
Optimizely One is a digital experience platform, helping marketing and product teams accelerate digital growth, powering the marketing and digital lifecycle from planning to analysis through a unified workflow. Optimizely One accelerates every step of the process with embedded AI.N/A
Pricing
Acquia Digital Experience PlatformOptimizely One
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Acquia Digital Experience PlatformOptimizely One
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Acquia Digital Experience PlatformOptimizely One
Features
Acquia Digital Experience PlatformOptimizely One
Security
Comparison of Security features of Product A and Product B
Acquia Digital Experience Platform
8.0
Ratings
3% below category average
Optimizely One
-
Ratings
Role-based user permissions8.00 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acquia Digital Experience Platform
7.7
Ratings
8% below category average
Optimizely One
-
Ratings
API7.80 Ratings00 Ratings
Internationalization / multi-language7.60 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Acquia Digital Experience Platform
7.9
Ratings
4% above category average
Optimizely One
-
Ratings
WYSIWYG editor7.30 Ratings00 Ratings
Code quality / cleanliness8.10 Ratings00 Ratings
Admin section7.90 Ratings00 Ratings
Page templates8.00 Ratings00 Ratings
Library of website themes8.20 Ratings00 Ratings
Mobile optimization / responsive design7.80 Ratings00 Ratings
Publishing workflow7.90 Ratings00 Ratings
Form generator7.90 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Acquia Digital Experience Platform
7.0
Ratings
3% below category average
Optimizely One
-
Ratings
Content taxonomy7.70 Ratings00 Ratings
SEO support6.00 Ratings00 Ratings
Bulk management6.90 Ratings00 Ratings
Availability / breadth of extensions7.40 Ratings00 Ratings
Community / comment management7.20 Ratings00 Ratings
Best Alternatives
Acquia Digital Experience PlatformOptimizely One
Small Businesses
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.6 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.6 out of 10
Medium-sized Companies
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Acquia Digital Experience PlatformOptimizely One
Likelihood to Recommend
8.4
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
8.9
(0 ratings)
-
(0 ratings)
Usability
7.7
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
-
(0 ratings)
Implementation Rating
9.1
(0 ratings)
-
(0 ratings)
Product Scalability
8.3
(0 ratings)
-
(0 ratings)
User Testimonials
Acquia Digital Experience PlatformOptimizely One
Likelihood to Recommend
It made it super easy to upgrade 300+ Drupal sites to the latest major version in 12 weeks, end to end. It is easy to deploy legal changes and updates to components at scale. Turnkey service to deploy new environments and to clone sites. There are no ecosystem lock-in principles for Customer service/success services and professional services for new approaches.
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It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.
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Pros
  • Acquia keeps the site up and available. I don't think we've had a second of downtime caused by Acquia.
  • Their administration UI makes it pretty easy to manage the websites at a high level. Check stats, change key configuration values, backup code and databases, manage SSL, create support tickets and manage development teams (users).
  • Their support team can do performance reviews of your website and give you tips for improving performance.
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  • Provides quicker release cycle for the way the product cards should be displayed.
  • Provides feedback for new product introduction and how it'll be perceived.
  • Allows rapid blackout from user experience changes that alters traffic flow.
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Cons
  • the support portal can be hit and miss. sometimes there are very helpful people who get back to you in a timely manner, but more often there's a lot of lag time for the ticket to get picked up and in between responses, which can also be less than helpful.
  • it seems like the different departments within acquia (support, management, build teams) don't communicate with each other.
  • because features are so dense and granular, sometimes the workflow or how they are connected can be really complex to access.
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  • Can use better interface for managing test, including scheduling and notification.
  • Feels too heavy for simple projects, though this isn't a factor once past the PoC stage.
  • Notification on various aspects can be made more powerful and granular if such a need arise.
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Likelihood to Renew
We're moving away from Drupal as a platform. Drupal 8 and 9 were simply too overburdened and difficult to maintain compared to other offerings. PHP seems like a dying language so we are currently in the process of migrating all of our Drupal 7 functionality and custom modules to a Python/Django/Wagtail platform. This doesn't mean Acquia isn't a great service, they are professional and top-knotch, but the only way we'd say with them is if I didn't complete the migration.
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No answers on this topic
Usability
It's a great user interface. It's always being updated and I've never noticed a bad update that increased the complexity or reduced
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No answers on this topic
Support Rating
Every time we have had an issue, Acquia support has responded promptly and worked with us as a team to solve the problem. The Acquia support team is global and we have literally had interactions with all of their support offices, yet the experience has been the same - top notch
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No answers on this topic
Implementation Rating
It was implemented when I got there. I don't know how it was prior.
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No answers on this topic
Alternatives Considered
We chose Acquia for a much better UI that gave non-analytical marketers and easy to use tool where they could create their own reports. The campaign side of things also had an easier to use UI as well, that made the targeting of audiences much easier.
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There is a big difference between the two: Google Optimize uses Bayesian analysis while Optimizely uses Frequenting. There is a risk of counting multiple visits. Google Optimize data isn't available instantly (if I remember correctly). Optimizely's analyses dashboard is a lot richer and offers a better experience, though it may get intimidating.
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Scalability
The DXP tools can handle millions of requests and can scale automatically to fit your needs. We have clients that use only part of the DXP tools and have a small usage, but even in these cases they see great value in using tools like personalization and CDP.
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No answers on this topic
Return on Investment
  • A reliable platform = happy user base!
  • Ours is a non-profit service, we are happy that people appreciate and recommend the site for its content.
  • FLEXspace.org rapidly grew to over 6,000 users from 1,400 educational institutions across 75 countries - it is a joy to watch educators contributing content and sharing ideas.
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  • Almost immediate payoff in terms of the benefit.
  • Easy to justify the TTM benefits to upper management.
  • Still somewhat hard to justify ROI, though this is not my expertise.
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ScreenShots

Optimizely One Screenshots

Screenshot of admin centerScreenshot of an Optimizely Content Management System content previewScreenshot of the integrations app directoryScreenshot of the reporting dashboardScreenshot of the Content Management System Visual Builder, used to create and edit dynamic experiences in the Visual Builder, no coding required.Screenshot of Content Marketing Platform Calendar: Gain full visibility into planned and scheduled content and campaigns with the ability to save and share views.