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Asana vs. Optimizely Content Marketing Platform

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Asana

    Score8.4 out of 10
    N/AAsana is a web and mobile project management app. With tasks, projects, conversations, and dashboards, Asana lets an entire team know who's doing what by when, enabling workload balancing. Users can also add integrations for GANTT charts, time tracking and more.

    $13.49

    per month per user

    Optimizely Content Marketing Platform

    Score7.1 out of 10
    N/AOptimizely Content Marketing Platform brings teams together in a single, AI-powered workspace to share plans, collaborate on assets and execute campaigns.N/A
    Pricing
    AsanaOptimizely Content Marketing Platform
    Editions & Modules
    Starter
    $13.49
    per month per user
    Advanced
    $30.49
    per month per user
    Enterprise
    Contact Sales
    Personal
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    AsanaOptimizely Content Marketing Platform
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional DetailsA discount is offered for annual billing.
    More Pricing Information
    Community Pulse
    AsanaOptimizely Content Marketing Platform
    Considered Both Products
    Asana
    No answer on this topic
    Optimizely
    Chose Optimizely Content Marketing Platform
    Optimizely Content Marketing Platform is better for shared content development and approval processing. It provides better transparency and history for a specific piece of content than Asana, Trello and Smartsheet, though it competes closely with Monday in this regard. The …
    Incentivized
    Chose Optimizely Content Marketing Platform
    Ultimately I think monday.com with Canva works a bit better for our organization. It is more versatile. I enjoy being able to use forms from outside sources. Canva is very versatile in images and design.
    Hootsuite works well for posting to multiple social accounts but recently …
    Incentivized
    Chose Optimizely Content Marketing Platform
    I think for a full picture view and collaboration and organization for project managment that monday is the preference. However, I liked the options to build workflows in Optimizely which is something I struggle with more on the Monday side (that said, it could be I'm just not …
    Incentivized
    Chose Optimizely Content Marketing Platform
    good so far---I've heard monday and click up might better than this one
    Incentivized
    Chose Optimizely Content Marketing Platform
    Reporting is easy to access and use with Optimizely Content Management System, HubSpot is used as our CRM.
    Incentivized
    Key User Insights
    Would buy again
    88%
    Would buy again
    93 Answers
    94%
    Would buy again
    32 Answers
    Delivers good value for the price
    93%
    Delivers good value for the price
    83 Answers
    100%
    Delivers good value for the price
    23 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    102 Answers
    100%
    Happy with the feature set
    34 Answers
    Lived up to sales and marketing promises
    92%
    Lived up to sales and marketing promises
    69 Answers
    95%
    Lived up to sales and marketing promises
    18 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    74 Answers
    88%
    Implementation went as expected
    22 Answers
    Features
    AsanaOptimizely Content Marketing Platform
    Project Management
    Comparison of Project Management features of Asana and Optimizely Content Marketing Platform
    Feature
    Asana
    8.2
    174 Ratings
    7% above category average
    Optimizely Content Marketing Platform
    -
    Ratings
    Task Management9.2174 Ratings00 Ratings
    Resource Management8.1147 Ratings00 Ratings
    Gantt Charts8.956 Ratings00 Ratings
    Scheduling8.5157 Ratings00 Ratings
    Workflow Automation8.8129 Ratings00 Ratings
    Team Collaboration9.1173 Ratings00 Ratings
    Support for Agile Methodology8.57 Ratings00 Ratings
    Support for Waterfall Methodology8.57 Ratings00 Ratings
    Document Management7.5147 Ratings00 Ratings
    Email integration7.5138 Ratings00 Ratings
    Mobile Access8.7145 Ratings00 Ratings
    Timesheet Tracking6.16 Ratings00 Ratings
    Change request and Case Management8.44 Ratings00 Ratings
    Budget and Expense Management7.274 Ratings00 Ratings
    Professional Services Automation
    Comparison of Professional Services Automation features of Asana and Optimizely Content Marketing Platform
    Feature
    Asana
    6.7
    45 Ratings
    12% below category average
    Optimizely Content Marketing Platform
    -
    Ratings
    Project & financial reporting5.51 Ratings00 Ratings
    Integration with accounting software7.944 Ratings00 Ratings
    Content Creation
    Comparison of Content Creation features of Asana and Optimizely Content Marketing Platform
    Feature
    Asana
    -
    Ratings
    Optimizely Content Marketing Platform
    7.1
    37 Ratings
    12% below category average
    Ideation00 Ratings8.026 Ratings
    Approval workflows00 Ratings7.334 Ratings
    Content collaboration00 Ratings8.133 Ratings
    Content calendar00 Ratings6.130 Ratings
    Network for content licensing/production00 Ratings6.017 Ratings
    Content Publishing
    Comparison of Content Publishing features of Asana and Optimizely Content Marketing Platform
    Feature
    Asana
    -
    Ratings
    Optimizely Content Marketing Platform
    6.7
    33 Ratings
    19% below category average
    Content hub00 Ratings7.326 Ratings
    Forms / Gated content00 Ratings3.01 Ratings
    Embedded CTAs00 Ratings8.019 Ratings
    Content distribution00 Ratings8.227 Ratings
    Content promotion00 Ratings6.021 Ratings
    Content automation00 Ratings7.822 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Asana and Optimizely Content Marketing Platform
    Feature
    Asana
    -
    Ratings
    Optimizely Content Marketing Platform
    7.5
    27 Ratings
    4% below category average
    Audience profiling and targeting00 Ratings8.23 Ratings
    Closed-loop tracking and reporting00 Ratings6.620 Ratings
    Content performance analytics00 Ratings6.924 Ratings
    Campaign optimization dashboard00 Ratings7.120 Ratings
    Competitive analytics00 Ratings8.612 Ratings
    User Ratings
    AsanaOptimizely Content Marketing Platform
    Likelihood to Recommend
    8.4
    (204 ratings)
    7.3
    (38 ratings)
    Likelihood to Renew
    9.6
    (34 ratings)
    -
    (0 ratings)
    Usability
    7.9
    (32 ratings)
    6.4
    (33 ratings)
    Availability
    8.4
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    5.0
    (42 ratings)
    8.0
    (1 ratings)
    Product Scalability
    8.2
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    AsanaOptimizely Content Marketing Platform
    Likelihood to Recommend
    Asana
    The usability of Asana is broad since it's available in a variety of platforms that are widely used nowadays. I think that it would be great for people who are constantly on the move and switching devices, since it has allowed me to work from my phone, too. I also think that Asana has proven itself to handle a large quantity of work
    Read full review
    Optimizely
    No answers on this topic
    Pros
    Asana
    • Through it, we were able to communicate and cooperate with the rest of the team to complete the work in the required manner and at the appropriate time.
    • Available for free on Android and iPhone.
    • Asana has a simple and easy user interface
    Read full review
    Optimizely
    • The CMP really is useful for us not only to manage the processes behind how we create content that we serve in different platforms like websites, landing pages, emails, social media, but it also help us as a team that is scattered around the globe to be able to be connected all the time to be able to see what we're working on, to be able to share assets as well. We are not reinventing the wheel to be able to show to other people within the organization what is happening at any given point. We use it not only for assets now, but we use it also for things like planning our webinars, planning our face-to-face events, so it truly is the heart of our marketing organization within the business.
    Incentivized
    Read full review
    Cons
    Asana
    No answers on this topic
    Optimizely
    No answers on this topic
    Likelihood to Renew
    Asana
    • Mobile + Desktop capabilities - Able to use it anywhere, anytime.
    • Task management - Easy to view projects and their progress.
    • Time management - Easy to see what elements require time / how they interrelate and manage the project on an overall basis.
    • Company management - Be able to see from a master dashboard perspective where each project is in its stages of completion.
    • Clear communication - It's visually documented who is doing what at what time so that the whole project gets done.
    Incentivized
    Read full review
    Optimizely
    No answers on this topic
    Usability
    Asana
    No answers on this topic
    Optimizely
    No answers on this topic
    Reliability and Availability
    Asana
    Working with Asana on a daily basis
    Read full review
    Optimizely
    No answers on this topic
    Performance
    Asana
    No answers on this topic
    Optimizely
    No answers on this topic
    Support Rating
    Asana
    I haven't had to use their support so I can't rate it. The fact that I haven't needed them reflects the ease of use of the product. I would recommend that any new users schedule a complete demo of the product to ensure that they are using it to it's fullest (there's a lot of useful features).
    Incentivized
    Read full review
    Optimizely
    No answers on this topic
    Online Training
    Asana
    No answers on this topic
    Optimizely
    No answers on this topic
    Alternatives Considered
    Asana
    Asana is a top-tier project management software that helps us organize and track projects from start to finish. It allows us to apply tasks/to-dos to multiple projects without duplication, divide complex projects into smaller tasks, and track project progress. It also helps us organize work on Kanban boards or linear lists. It stands out from the crowd in a big way compared to the competition.
    Read full review
    Optimizely
    No answers on this topic
    Scalability
    Asana
    I used this tool on a daily basis at work and it runs as a solid rock
    Read full review
    Optimizely
    No answers on this topic
    Return on Investment
    Asana
    • Productivity - Most of all, it allows me to be more productive and have a good sense of where I am with projects and deadlines.
    • Easy to use - I can make the most of my time to get up (and stay) up and running.
    • Project coordination - Allows me to assign tasks to my interns and communicate directly within the platform to keep the work train moving.
    Incentivized
    Read full review
    Optimizely
    • The program has allowed us to meet our content goals more easily (e.g.: we publish X articles per month and track where each article is at).
    • It's helped us improve the accuracy of our information. We have SEO, content strategists, and legal teams involved in the workflow now because it's easy to manage.
    Incentivized
    Read full review
    ScreenShots

    Asana Screenshots

    Screenshot of Product HomepageScreenshot of Team ConversationsScreenshot of Project CalendarsScreenshot of InboxScreenshot of List ProjectScreenshot of Portfolios

    Optimizely Content Marketing Platform Screenshots

    Screenshot of Opal, Optimizely's AI, which acts as an extension to the marketing workforce. Use cases include building comprehensive campaign and content briefs, suggesting how to best execute a campaign, creating on-brand content for any channel and providing suggestions for ongoing optimization.Screenshot of Marketing Work Request Prioritization. This streamlines and prioritizes marketing requests with dynamic intake forms, automatic routing, and integrated workflows to ensure that requested work gets completed.Screenshot of Digital Asset Management. With Optimizely Content Marketing Platform's integrated asset repository, marketers can upload, organize, and share assets within the same platform where content planning, creation, and collaboration take place.Screenshot of a Visual Calendar. Optimizely's Content Marketing Platform provides visibility into marketing activities - from content to events to campaigns - with flexibility to support changing timelines.Screenshot of the Calendar. This offers visibility into planned and scheduled content and campaigns with the ability to save and share views.