Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.
$2,388
per year
UXPin
Score 7.9 out of 10
N/A
UXPin is a UX design platform with wireframing, prototyping and interactive mockup features.
The tools are great for user researchers who have a solid foundation with IA research methods, or are willing to learn them while using the tools. However they don't magically create valid IA studies; someone with no IA research experience may struggle to use the tools and/or run studies resulting in poor quality data.
If you're a very simple designer, with very simple requirements UXPin is very good, especially because you can share the designs very easily. If you are an advanced designer with specific client requirements never use UXPin. Don't even get started because you will waste your time. Example is their component feature, it has a lot, but misses very crucial aspects to be functional on a broader scale.
The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data.
They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry.
They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake.
There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B.
Sometimes, it can be a bit buggy and slow if the prototype is complex with dozens of layers.
The learning curve can be steep the first time you use it. Or, if you haven't used the app for awhile; I sometimes need to relearn it if I haven't used it for a month or so.
The loading times can be quite slow where a page gets stuck. It would be great if this didn't happen.
We'll definitely continue to use UXPin. Right now it provides us with everything we need in order to deliver quality projects to our clients. If at any point in time, UXPin doesn't provide us with what we need, we'll start vetting other software out there that may be similar. My guess is that UXPin will continue to make updates and improvements so we'll likely stick with it for quite some time.
I would rate Optimal Workshop's overall usability 9 out of 10 due to several key factors. Firstly, the platform has a user-friendly interface makes navigation straightforward, even for first-time users. The tools and features are well-organized, ensuring users can quickly find what they need without unnecessary complexity. Secondly, the platform is highly intuitive, meaning users can easily understand how to perform tasks without extensive guidance. This is supported by clear and concise instructions throughout the application, reducing the learning curve significantly.
Additionally, the learnability of Optimal Workshop is exceptional. New users can become proficient in a short amount of time, thanks to its well-thought-out design and helpful onboarding materials. Even more advanced features are presented in a way that feels approachable and manageable. Finally, the platform supports a seamless workflow, allowing users to focus on their research or tasks rather than struggling with the software. These qualities collectively make Optimal Workshop a reliable and efficient tool for many projects, justifying its high usability rating.
We’ve never had to use much of their support services since the platform is very easy to use, we have however needed to transfer ownership between team members due to people leaving or other circumstances. Under those situations, the support offered to us has been been very quick and efficient and we never had to nudge them much to get the job done.
As far as I know, my teams have only had to use the UXPin support once. The experience went really well. We just needed a bit of assistance with using the Documentation feature. UXPin's support was quick and helped my team in a matter of minutes. We will definitely reach out to their support without hesitation in the future.
Optimal Workshop was the best tool that provided just what we needed and not anything more. The price point was also perfect for us as it provided room to try it out and then jump into a bigger package
I went through several tools trying to find something that was easy to use and made me faster. Visio was such a pain at creating something reusable to make me faster, too much building. Axure and Balsamiq looked like great options but were too cumbersome for my needs and I couldn't get to the live link fast enough. Moqups was my first choice before I heard about UXPin. I switched to UXPin because the had more built in features, more icons and just an overall better and more usable interface that appealed to my design side.
Optimal Workshop has provided a very low-risk, quick testing ground for navigation menus. So while the full impact cannot be determined, we are happy we are using Optimal Workshop, and are gaining benefits from it.
Saving money by using one tool for lo-fi wireframing, high fidelity wireframing, prototyping, and user testing, rather than four separate tools.
The ability to create and use team libraries enables us to create visually consistent designs with less effort than creating every single design from scratch, which allows us to save considerable time (and therefore money!)
In-platform collaboration saves our team a lot of time and energy. With everything in one place (wireframes, prototypes, user feedback, collaboration comments), we can all be on the same page about the design workflow and pinpoint discussion points that are based on up-to-date designs.
