TrustRadius

Opta vs. Oracle Siebel Enterprise Marketing Suite (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Opta
Score 0.0 out of 10
N/A
A lead management platform used to capture, qualify, and route leads. Opta gives the user's lead buyers and sellers a portal with real-time reporting, and posting instructions. The user can add fields to campaigns in bulk or set default fields for all campaigns. Custom routing rules based on lead attributes and posting responses can be created, ensuring each lead is sent to the appropriate destination in the exact sequence desired. Opta can check leads against existing…
$500
per month
Oracle Siebel Enterprise Marketing Suite (discontinued)
Score 9.0 out of 10
N/A
Oracle offered the Siebel Enterprise Marketing Suite as an end-to-end enterprise marketing management (EMM) solution joining cross-channel campaign management with marketing automation, market resource and asset management, and marketing analytics, for larger enterprises. The product is now End of Life, and no longer offered for sale.N/A
Pricing
OptaOracle Siebel Enterprise Marketing Suite (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
OptaOracle Siebel Enterprise Marketing Suite (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
OptaOracle Siebel Enterprise Marketing Suite (discontinued)
Best Alternatives
OptaOracle Siebel Enterprise Marketing Suite (discontinued)
Small Businesses
Method:CRM
Method:CRM
Score 8.6 out of 10
Adobe Marketing Cloud
Adobe Marketing Cloud
Score 9.2 out of 10
Medium-sized Companies
Conversica
Conversica
Score 9.9 out of 10
Brandfolder
Brandfolder
Score 9.0 out of 10
Enterprises
Conversica
Conversica
Score 9.9 out of 10
Adobe Marketing Cloud
Adobe Marketing Cloud
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OptaOracle Siebel Enterprise Marketing Suite (discontinued)
Likelihood to Recommend
-
(0 ratings)
8.0
(3 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
OptaOracle Siebel Enterprise Marketing Suite (discontinued)
Likelihood to Recommend
Opta
No answers on this topic
Discontinued Products
If you need a hosted rather than cloud based CRM, Siebel is a consideration. It's best suited to organizations with a large customer database. Given the complexity involved you need at least two full time marketing analysts.The email marketing functionality isn't core to the offering and most organizations would be much better served by cloud based email systems. Siebel offers a very comprehensive feature set and is powerful in the hands of a super user. However, given the costs involved in upgrading a hosted solution I would put serious effort into convincing your decision makers to go for a cloud based CRM instead.
Verified User
Anonymous
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Pros
Opta
No answers on this topic
Discontinued Products
  • Siebel EMS offered useful customer insight and more effective dialogue with recipients by delivering the right message to the right customer at the right time.
  • Siebel EMS was very effective for loyalty lifecycle and retention by seamlessly integrating with marketing and CRM platforms.
  • Siebel EMS was instrumental in aligning marketing, sales and analytics divisions.
Gaurav Gautam | TrustRadius Reviewer
Gaurav Gautam
Head- Analytics and Data Science
Read full review
Cons
Opta
No answers on this topic
Discontinued Products
  • Oracle Siebel Marketing Suite's processing time is not as fast as I would expect it to be. This is the major improvement I would like to see in it.
  • It requires a very high level of training being given to the employees for configuring and implementing it in the business needs.
  • Expert employees are needed in order to understand the functionality of Oracle Siebel Enterprise Marketing Suite, which is not easy to find.
Lokesh Yadav | TrustRadius Reviewer
Lokesh Yadav
Systems Engineer
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Likelihood to Renew
Opta
No answers on this topic
Discontinued Products
A very conservative data security policy limits the organization to a hosted solution. At particular issue is the tendency of cloud based CRMs to have data centres based in the US, a major issue for Canadian consumers. Once you have integrated a system of this size and complexity, and have the staff resources to utilize it effectively, it's hard to justify a move to an alternative. Consider Siebel if you are a conservatively run organization with a large database of customers and a big marketing team
Verified User
Anonymous
Read full review
Alternatives Considered
Opta
No answers on this topic
Discontinued Products
Salesforce is easier to use and more open source and available for external integrations.
Gaurav Gautam | TrustRadius Reviewer
Gaurav Gautam
Head- Analytics and Data Science
Read full review
Return on Investment
Opta
No answers on this topic
Discontinued Products
  • It has increased the business tactics as we have added more clients who wish to use this technology.
Lokesh Yadav | TrustRadius Reviewer
Lokesh Yadav
Systems Engineer
Read full review
ScreenShots