Open Loyalty vs. SAP Customer Data Solutions

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Open Loyalty
Score 10.0 out of 10
N/A
Open Loyalty is an API-first engine for introducing gamified loyalty programs at scale to increase profit margin and Customer Lifetime Value.N/A
SAP Customer Data Solutions
Score 8.3 out of 10
N/A
The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.N/A
Pricing
Open LoyaltySAP Customer Data Solutions
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Open LoyaltySAP Customer Data Solutions
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Open LoyaltySAP Customer Data Solutions
Features
Open LoyaltySAP Customer Data Solutions
Tag Management
Comparison of Tag Management features of Product A and Product B
Open Loyalty
-
Ratings
SAP Customer Data Solutions
7.8
28 Ratings
6% below category average
Tag library00 Ratings7.827 Ratings
Tag variable mapping00 Ratings7.725 Ratings
Ease of writing custom tags00 Ratings7.826 Ratings
Rules-driven tag execution00 Ratings7.826 Ratings
Tag performance monitoring00 Ratings7.925 Ratings
Page load times00 Ratings8.026 Ratings
Mobile app tagging00 Ratings7.625 Ratings
Library of JavaScript extensions00 Ratings7.724 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Open Loyalty
-
Ratings
SAP Customer Data Solutions
7.9
28 Ratings
4% below category average
Standard visitor segmentation00 Ratings7.928 Ratings
Behavioral visitor segmentation00 Ratings8.027 Ratings
Traffic allocation control00 Ratings7.627 Ratings
Website personalization00 Ratings8.026 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
Open Loyalty
-
Ratings
SAP Customer Data Solutions
7.9
29 Ratings
7% below category average
Account Scoring00 Ratings7.627 Ratings
Customer Data Governance00 Ratings8.128 Ratings
Data Connectors00 Ratings7.829 Ratings
Data Enhancement00 Ratings7.929 Ratings
Data Ingestion00 Ratings7.729 Ratings
Data Storage00 Ratings8.129 Ratings
Data Visibility00 Ratings7.829 Ratings
Event Data00 Ratings7.727 Ratings
Identity Resolution00 Ratings8.227 Ratings
Best Alternatives
Open LoyaltySAP Customer Data Solutions
Small Businesses
Growave
Growave
Score 9.7 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.7 out of 10
Medium-sized Companies
Oracle Marketing
Oracle Marketing
Score 7.1 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.7 out of 10
Enterprises
Oracle Marketing
Oracle Marketing
Score 7.1 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Open LoyaltySAP Customer Data Solutions
Likelihood to Recommend
10.0
(1 ratings)
8.5
(58 ratings)
Likelihood to Renew
-
(0 ratings)
9.5
(10 ratings)
Usability
-
(0 ratings)
9.1
(7 ratings)
Availability
-
(0 ratings)
8.9
(57 ratings)
Performance
-
(0 ratings)
7.3
(7 ratings)
Support Rating
-
(0 ratings)
9.1
(8 ratings)
In-Person Training
-
(0 ratings)
9.1
(2 ratings)
Online Training
-
(0 ratings)
9.1
(7 ratings)
Implementation Rating
-
(0 ratings)
7.3
(7 ratings)
Configurability
-
(0 ratings)
9.1
(1 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
4.5
(1 ratings)
Vendor pre-sale
-
(0 ratings)
4.5
(1 ratings)
User Testimonials
Open LoyaltySAP Customer Data Solutions
Likelihood to Recommend
Open Loyalty
The scenario where Open Loyalty is better suited is with a customer that has one and only one e-commerce site or equivalent. Many customers think it would be easy to customize Open Loyalty for multiple companies, using only one installation. This is difficult to Open Loyalty since different companies will have different rules, levels of rewards, etc, and that's not easily configured on Open Loyalty. So, the price of OpenLoyalty for third-world countries is a little steep, making its acquisition possible only to large companies.
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SAP
It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
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Pros
Open Loyalty
  • Has a powerful API that makes it easy to integrate points, actions and rewards on any software
  • Has a lot of experience in the loyalty realm, so every nuance and the special case is already thought of
  • Allows for the implementation of loyalty programs for a number of scenarios: for consumers, employees, students, etc
  • Has a well-proven solution for any POS solution out there!
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SAP
  • SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history.
  • The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies.
  • SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior.
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Cons
Open Loyalty
  • Many customers expect Open Loyalty to have an e-commerce interface. Maybe they could build a barebones interface to satisfy the rare customer that still doesn't have a CRM o ERP or equivalent in place
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SAP
  • I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
  • integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
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Likelihood to Renew
Open Loyalty
No answers on this topic
SAP
On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales
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Usability
Open Loyalty
No answers on this topic
SAP
We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
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Reliability and Availability
Open Loyalty
No answers on this topic
SAP
Customer Data Solutions availability has been pretty good, anytime there has been any issues like I mentioned before, support staff has been quickly avialable to help trouble shoot things. Customer data solutions has had very few outages during out time using it as well and when they happen it's a quick resolution.
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Performance
Open Loyalty
No answers on this topic
SAP
There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
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Support Rating
Open Loyalty
No answers on this topic
SAP
We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
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In-Person Training
Open Loyalty
No answers on this topic
SAP
because it was made directly in the company
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Online Training
Open Loyalty
No answers on this topic
SAP
They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
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Implementation Rating
Open Loyalty
No answers on this topic
SAP
There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
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Alternatives Considered
Open Loyalty
Open Loyalty is way more powerful than Tango Card. Zoho CRM doesn't really stack up against OL, since it's too generic. The area where we think Open Loyalty would beat other products is scalability and customization. Open Loyalty has been tried on really large customers and the database never felt sluggish nor the web interface or the web services.
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SAP
There is a dedicated team for SAP setup that helps in providing specialized or customized services to the user. The platform's accessibility lets us obtain reports and information in real time so we reach clients at the proper moment by optimizing delivery time appealed to us the most.
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Scalability
Open Loyalty
No answers on this topic
SAP
because the platform actually allows you to scale at any time if designed following best practices
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Return on Investment
Open Loyalty
  • My company implements OpenLoyalty, but we've seen a positive ROI for our customers, since everybody and their uncles are implementing loyalty / rewards programs in LATAM
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SAP
  • Having a single, stremlined point of entry for the customers improves the overall customer experience
  • By the same reason, maintenance costs are reduced because interventions focus on a single object
  • It's versatile in its integration so there is no need to change the surrounding software ecosystem
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ScreenShots

Open Loyalty Screenshots

Screenshot of a dashboard view of a loyalty campaign memberScreenshot of the loyalty campaign management interfaceScreenshot of a view of the Open Loyalty dashboard

SAP Customer Data Solutions Screenshots

Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform