Open Loyalty is an API-first engine for introducing gamified loyalty programs at scale to increase profit margin and Customer Lifetime Value.
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SAP Customer Data Solutions
Score 8.2 out of 10
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The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.
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Pricing
Open Loyalty
SAP Customer Data Solutions
Editions & Modules
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Pricing Offerings
Open Loyalty
SAP Customer Data Solutions
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Open Loyalty
SAP Customer Data Solutions
Features
Open Loyalty
SAP Customer Data Solutions
Tag Management
Comparison of Tag Management features of Product A and Product B
Open Loyalty
-
Ratings
SAP Customer Data Solutions
7.8
Ratings
6% below category average
Tag library
00 Ratings
7.80 Ratings
Tag variable mapping
00 Ratings
7.70 Ratings
Ease of writing custom tags
00 Ratings
7.80 Ratings
Rules-driven tag execution
00 Ratings
7.80 Ratings
Tag performance monitoring
00 Ratings
7.90 Ratings
Page load times
00 Ratings
8.00 Ratings
Mobile app tagging
00 Ratings
7.60 Ratings
Library of JavaScript extensions
00 Ratings
7.70 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Open Loyalty
-
Ratings
SAP Customer Data Solutions
7.9
Ratings
4% below category average
Standard visitor segmentation
00 Ratings
7.90 Ratings
Behavioral visitor segmentation
00 Ratings
8.00 Ratings
Traffic allocation control
00 Ratings
7.60 Ratings
Website personalization
00 Ratings
8.10 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
Open Loyalty
-
Ratings
SAP Customer Data Solutions
7.9
Ratings
7% below category average
Account Scoring
00 Ratings
7.60 Ratings
Customer Data Governance
00 Ratings
8.10 Ratings
Data Connectors
00 Ratings
7.80 Ratings
Data Enhancement
00 Ratings
7.90 Ratings
Data Ingestion
00 Ratings
7.70 Ratings
Data Storage
00 Ratings
8.10 Ratings
Data Visibility
00 Ratings
7.80 Ratings
Event Data
00 Ratings
7.70 Ratings
Identity Resolution
00 Ratings
8.20 Ratings
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Open Loyalty
SAP Customer Data Solutions
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Score 9.7 out of 10
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Score 8.5 out of 10
Medium-sized Companies
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Score 8.5 out of 10
Enterprises
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The scenario where Open Loyalty is better suited is with a customer that has one and only one e-commerce site or equivalent. Many customers think it would be easy to customize Open Loyalty for multiple companies, using only one installation. This is difficult to Open Loyalty since different companies will have different rules, levels of rewards, etc, and that's not easily configured on Open Loyalty. So, the price of OpenLoyalty for third-world countries is a little steep, making its acquisition possible only to large companies.
It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
Many customers expect Open Loyalty to have an e-commerce interface. Maybe they could build a barebones interface to satisfy the rare customer that still doesn't have a CRM o ERP or equivalent in place
I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
We use SAP CDC since it was Gigya and not a SAP solution. In these years, we only lost one customer, all others are happy with this solution and how we integrate it.
We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
The platform pulls data from multiple sources, cleaning, and restructuring it allowing us to expand our growth opportunities by providing highly tailored suggestions on each page for our visitors which made it tremendously simple for us to provide rich and customized experiences to our visitors in the best way possible.
There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup. Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
Open Loyalty is way more powerful than Tango Card. Zoho CRM doesn't really stack up against OL, since it's too generic. The area where we think Open Loyalty would beat other products is scalability and customization. Open Loyalty has been tried on really large customers and the database never felt sluggish nor the web interface or the web services.
SAP CUstomer Data Solutions is far superior to ASAP FOODZ in all aspects. Customer support, reliability, staff engagement, customer satisfaction, etc are all better. Customer Data Solutions is hands down better than any other data solutions software that we've used. I highly recommend customer data solutions to anyone that may be considering it.
My company implements OpenLoyalty, but we've seen a positive ROI for our customers, since everybody and their uncles are implementing loyalty / rewards programs in LATAM
We've been able to curate highly targeted marketing campaigns that resonate with our audience and have improved customer engagement and conversion rates.
Using insights from the software, we refined our marketing plans and campaigns for better impact.
Our marketing strategies were enhanced through our seamless integration with other marketing tools and platforms, promoting efficiency and accuracy in our marketing initiatives.