Open Loyalty is an API-first engine for introducing gamified loyalty programs at scale to increase profit margin and Customer Lifetime Value.
N/A
ResellerRatings
Score 9.0 out of 10
N/A
ResellerRatings is an online ratings site where consumers submit ratings and reviews of online retailers, and online retailers participate to respond to reviewers and to gather reviews from their customers post-purchase. As of July 11, 2017, ResellerRatings.com had over 6.2 million user-submitted reviews for 202,000 stores. Consumers use ResellerRatings to check the reputation of online stores before buying. ForeSee acquired ResellerRatings, and now both ForeSee and ReselleRatings are…
The scenario where Open Loyalty is better suited is with a customer that has one and only one e-commerce site or equivalent. Many customers think it would be easy to customize Open Loyalty for multiple companies, using only one installation. This is difficult to Open Loyalty since different companies will have different rules, levels of rewards, etc, and that's not easily configured on Open Loyalty. So, the price of OpenLoyalty for third-world countries is a little steep, making its acquisition possible only to large companies.
ResellerRatings is a good tool for collecting ratings and quantifying how satisfied a user is with your website. It is relatively easy to implement and get setup and does have some pre-built widgets for adding reviews to your site. ResellerRatings does require a bit of training to get the hang of the administrative interface and it does require support staff to monitor, flag, and respond to reviews that are submitted (which can be a challenge depending on # of reviews and staffing levels).
Many customers expect Open Loyalty to have an e-commerce interface. Maybe they could build a barebones interface to satisfy the rare customer that still doesn't have a CRM o ERP or equivalent in place
Their support team is always available whenever we need help. They've offered to pull reports for us, even though we could easily pull them from the system ourselves.
Open Loyalty is way more powerful than Tango Card. Zoho CRM doesn't really stack up against OL, since it's too generic. The area where we think Open Loyalty would beat other products is scalability and customization. Open Loyalty has been tried on really large customers and the database never felt sluggish nor the web interface or the web services.
When choosing a review platform, we looked at a number of platforms. Reseller Ratings offered most of the things we were looking for at an affordable price. This easy to use platform doesn't have unnecessary bells and whistles.
My company implements OpenLoyalty, but we've seen a positive ROI for our customers, since everybody and their uncles are implementing loyalty / rewards programs in LATAM
