TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Opal

    Score9.1 out of 10
    Enterprise companies (1,001+ employees)
    Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Users can: Plan every facet of the brand experience, to ensure consistency throughout every moment and across every…

    $8.29

    per month

    TINT

    Score3.6 out of 10
    N/ATINT is an enterprise User Generated Content platform boasting users among 5,000 brands around the world to incorporate authentic user content, engage consumers, convert sales, and inspire action across every customer touch point. The platform is used to find, filter, curate, obtain legal rights, and display user generated content (UGC) on websites, digital screens, at events, social commerce, in emails, and ads.N/A
    Pricing
    OpalTINT
    Editions & Modules
    Opal Pro
    $8.29
    per month
    Opal
    Free Forever
    Teams Pro
    Custom Pricing
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    OpalTINT
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    User Ratings
    OpalTINT
    Likelihood to Recommend
    9.2
    (5 ratings)
    3.0
    (1 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    OpalTINT
    Likelihood to Recommend
    OPAL
    I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
    Incentivized
    Read full review
    TINT
    No answers on this topic
    Pros
    OPAL
    • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
    • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
    • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
    Incentivized
    Read full review
    TINT
    No answers on this topic
    Cons
    OPAL
    No answers on this topic
    TINT
    No answers on this topic
    Alternatives Considered
    OPAL
    You get for what you paid for. Opal has more features
    Incentivized
    Read full review
    TINT
    No answers on this topic
    Return on Investment
    OPAL
    • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
    • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
    • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
    Incentivized
    Read full review
    TINT
    No answers on this topic
    ScreenShots

    Opal Screenshots

    Screenshot of Preview content exactly as it will appear in market to the audience. Collaborate with teammates and track changes in the  Chat & Activity window.Screenshot of View scheduled Moments across all campaigns on the Calendar -- by day, week, or month.Screenshot of Plan marketing content and campaigns using Boards, a free-form space for brainstorming, briefing, and scenario planning.