Ontraport vs. FOCUS by Reynolds and Reynolds

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ontraport
Score 9.0 out of 10
N/A
ONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.N/A
FOCUS by Reynolds and Reynolds
Score 2.9 out of 10
N/A
FOCUS, by Reynolds and Reynolds, is a CRM that identifies the most profitable activities for salespeople and serving them up. It ensures sales processes are followed, and that users can manage every customer interaction as it happens.N/A
Pricing
OntraportFOCUS by Reynolds and Reynolds
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
OntraportFOCUS by Reynolds and Reynolds
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsOntraport offers a variety of plans to choose from based on the features needed. Pricing adjusts with the number of contacts in the database and users in the account. Monthly or annual plans are available, and all plans start with a 14-day free trial. Ontraport offers a Done-With-You Setup and Training Package for getting set up in the account quickly. Users can also access a free video library with step-by-step instructions on getting started and using every feature of the platform.
More Pricing Information
Community Pulse
OntraportFOCUS by Reynolds and Reynolds
Features
OntraportFOCUS by Reynolds and Reynolds
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Ontraport
9.0
Ratings
17% above category average
FOCUS by Reynolds and Reynolds
-
Ratings
WYSIWYG email editor8.20 Ratings00 Ratings
Dynamic content10.00 Ratings00 Ratings
Ability to test dynamic content8.30 Ratings00 Ratings
Landing pages10.00 Ratings00 Ratings
A/B testing9.90 Ratings00 Ratings
Mobile optimization8.40 Ratings00 Ratings
Email deliverability reporting6.00 Ratings00 Ratings
List management10.00 Ratings00 Ratings
Triggered drip sequences9.80 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Ontraport
5.5
Ratings
35% below category average
FOCUS by Reynolds and Reynolds
-
Ratings
Lead nurturing automation7.10 Ratings00 Ratings
Lead scoring and grading2.40 Ratings00 Ratings
Data quality management2.60 Ratings00 Ratings
Automated sales alerts and tasks10.00 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Ontraport
7.7
Ratings
4% above category average
FOCUS by Reynolds and Reynolds
-
Ratings
Calendaring6.20 Ratings00 Ratings
Event/webinar marketing9.30 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Ontraport
7.1
Ratings
6% below category average
FOCUS by Reynolds and Reynolds
-
Ratings
Social sharing and campaigns7.10 Ratings00 Ratings
Social profile integration7.20 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Ontraport
9.3
Ratings
24% above category average
FOCUS by Reynolds and Reynolds
-
Ratings
Dashboards10.00 Ratings00 Ratings
Standard reports8.00 Ratings00 Ratings
Custom reports10.00 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Ontraport
7.3
Ratings
2% below category average
FOCUS by Reynolds and Reynolds
-
Ratings
API3.00 Ratings00 Ratings
Role-based workflow & approvals9.00 Ratings00 Ratings
Customizability10.00 Ratings00 Ratings
Integration with Salesforce.com7.30 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.30 Ratings00 Ratings
Integration with SugarCRM7.30 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Ontraport
-
Ratings
FOCUS by Reynolds and Reynolds
1.3
Ratings
142% below category average
Customer data management / contact management00 Ratings2.00 Ratings
Workflow management00 Ratings1.00 Ratings
Territory management00 Ratings2.00 Ratings
Opportunity management00 Ratings2.00 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings1.00 Ratings
Contract management00 Ratings1.00 Ratings
Quote & order management00 Ratings1.00 Ratings
Interaction tracking00 Ratings1.00 Ratings
Channel / partner relationship management00 Ratings1.00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Ontraport
-
Ratings
FOCUS by Reynolds and Reynolds
2.0
Ratings
116% below category average
Case management00 Ratings3.00 Ratings
Call center management00 Ratings2.00 Ratings
Help desk management00 Ratings1.00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Ontraport
-
Ratings
FOCUS by Reynolds and Reynolds
1.0
Ratings
153% below category average
Lead management00 Ratings1.00 Ratings
Email marketing00 Ratings1.00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Ontraport
-
Ratings
FOCUS by Reynolds and Reynolds
5.0
Ratings
41% below category average
Task management00 Ratings6.00 Ratings
Billing and invoicing management00 Ratings1.00 Ratings
Reporting00 Ratings8.00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Ontraport
-
Ratings
FOCUS by Reynolds and Reynolds
3.7
Ratings
69% below category average
Forecasting00 Ratings2.00 Ratings
Pipeline visualization00 Ratings1.00 Ratings
Customizable reports00 Ratings8.00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Ontraport
-
Ratings
FOCUS by Reynolds and Reynolds
1.0
Ratings
153% below category average
Custom fields00 Ratings1.00 Ratings
Custom objects00 Ratings1.00 Ratings
Scripting environment00 Ratings1.00 Ratings
API for custom integration00 Ratings1.00 Ratings
Security
Comparison of Security features of Product A and Product B
Ontraport
-
Ratings
FOCUS by Reynolds and Reynolds
4.0
Ratings
70% below category average
Single sign-on capability00 Ratings3.00 Ratings
Role-based user permissions00 Ratings5.00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Ontraport
-
Ratings
FOCUS by Reynolds and Reynolds
1.0
Ratings
152% below category average
Social data00 Ratings1.00 Ratings
Social engagement00 Ratings1.00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Ontraport
-
Ratings
FOCUS by Reynolds and Reynolds
1.0
Ratings
152% below category average
Marketing automation00 Ratings1.00 Ratings
Compensation management00 Ratings1.00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Ontraport
-
Ratings
FOCUS by Reynolds and Reynolds
1.0
Ratings
152% below category average
Mobile access00 Ratings1.00 Ratings
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OntraportFOCUS by Reynolds and Reynolds
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User Ratings
OntraportFOCUS by Reynolds and Reynolds
Likelihood to Recommend
10.0
(0 ratings)
1.0
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
-
(0 ratings)
Usability
7.8
(0 ratings)
1.0
(0 ratings)
Performance
7.7
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
6.0
(0 ratings)
In-Person Training
9.1
(0 ratings)
-
(0 ratings)
Implementation Rating
9.1
(0 ratings)
-
(0 ratings)
Product Scalability
8.2
(0 ratings)
-
(0 ratings)
User Testimonials
OntraportFOCUS by Reynolds and Reynolds
Likelihood to Recommend
Starting a business you have enough stuff to deal with. Ontraport takes the headache out of the tech side. Everything works together and you don't ever get left alone to figure things out. I would beg any new business to invest in Ontraport. Or if you want to grow and scale an existing business it would be great. I think it more for service-based business.
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It works because it's the only thing we have to use however Reynolds does not work well with others, I.E., third-party vendors, etc. When it's up for renewal I will strongly suggest we switch
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Pros
  • Campaign builder. The visual campaign builder is very easy to use and feels pretty modern.
  • CRM: customizing what type of data I'd like WHERE has been great. Custom fields, being able to move them around.
  • Task Management: one of the things that set ONTRAPORT apart from other similar automation platforms is the tasks. You can trigger automated tasks that cause your salespeople to take action, and the tasks stay in the queue until the salesperson takes that action and checks it off. This is great for putting together a web of accountability.
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  • Daily work plan
  • Detailed reports
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Cons
  • Ontraport is a very powerful and robust system capable of a great many things. The time it takes to get to know the program is a little intimidating. Don't get me wrong, you can get started right away, but a year in I know I am still not making the most of all Ontraport can do. I am UK based so access to their advanced trainings means international travel, maybe some online events could be initiated.
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  • Sometimes you cannot see the calls on the customer profile
  • In my opinion, it is not easy to use
  • I think the reporting can be overwhelming for some
  • From experience, the appointments do not show up in the daily work plan
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Likelihood to Renew
My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
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No answers on this topic
Usability
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes. When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
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I think overall it's not a good platform
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Performance
Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
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No answers on this topic
Support Rating
The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
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Support is phenomenal however they have a ton of practice because people need to call them so often
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In-Person Training
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
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No answers on this topic
Implementation Rating
If you know your business, ONTRAPORT is easy
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No answers on this topic
Alternatives Considered
We used it because it was recommended by other coaching companies. It meets well the need we have which is mostly about creating different type of access based on when the clients joined our program. You can easily create automations and rules to be notified when clients evolve in the program. It allows us to send them our messages at the right moment.
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We have always used Reynolds however I have seen other CRMs that are more user friendly
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Scalability
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
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No answers on this topic
Return on Investment
  • ONTRAPORT has helped us as we continue to segment our users - we're able to quickly determine what messaging is working and what isn't.
  • Their form loading is so slow at times that it negatively affects signup conversion rates on our website.
  • They have an open API that let's us connect to other productivity and marketing tools without hiring programmers.
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  • Slows people down trying to learn it
  • Every option in there costs more money so the executives do not want to pay for things such as click to call
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ScreenShots

Ontraport Screenshots

Screenshot of Manage, track, sort and add to a contact listScreenshot of Design professional emails, forms and landing pages with block formatsScreenshot of Utilize the Support Center's in-depth advice on maximizing Ontraport's features