Ontraport vs. Pipeline CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ontraport
Score 9.0 out of 10
N/A
ONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.N/A
Pipeline CRM
Score 5.2 out of 10
N/A
Founded in 2006, Pipeline CRM (formerly PipelineDeals) is a CRM for small and midsize businesses, empowering sales teams across a breadth of industries to build game changing relationships. Pipeline is built around a customizable user experience, sales focused features, and customer support and service. The vendor, headquartered in Seattle, boasts 18,000 users in 60 countries who use Pipeline to gain visibility into their sales, accelerate opportunities, and close more deals.
$300
per year per user
Pricing
OntraportPipeline CRM
Editions & Modules
No answers on this topic
Start
$300
per year per user
Develop
$396
per year per user
Develop
$588
per year per user
Offerings
Pricing Offerings
OntraportPipeline CRM
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsOntraport offers a variety of plans to choose from based on the features needed. Pricing adjusts with the number of contacts in the database and users in the account. Monthly or annual plans are available, and all plans start with a 14-day free trial. Ontraport offers a Done-With-You Setup and Training Package for getting set up in the account quickly. Users can also access a free video library with step-by-step instructions on getting started and using every feature of the platform.
More Pricing Information
Community Pulse
OntraportPipeline CRM
Features
OntraportPipeline CRM
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Ontraport
9.0
Ratings
16% above category average
Pipeline CRM
-
Ratings
WYSIWYG email editor8.20 Ratings00 Ratings
Dynamic content10.00 Ratings00 Ratings
Ability to test dynamic content8.30 Ratings00 Ratings
Landing pages10.00 Ratings00 Ratings
A/B testing9.90 Ratings00 Ratings
Mobile optimization8.40 Ratings00 Ratings
Email deliverability reporting6.00 Ratings00 Ratings
List management10.00 Ratings00 Ratings
Triggered drip sequences9.80 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Ontraport
5.5
Ratings
35% below category average
Pipeline CRM
-
Ratings
Lead nurturing automation7.10 Ratings00 Ratings
Lead scoring and grading2.40 Ratings00 Ratings
Data quality management2.60 Ratings00 Ratings
Automated sales alerts and tasks10.00 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Ontraport
7.7
Ratings
4% above category average
Pipeline CRM
-
Ratings
Calendaring6.20 Ratings00 Ratings
Event/webinar marketing9.30 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Ontraport
7.1
Ratings
6% below category average
Pipeline CRM
-
Ratings
Social sharing and campaigns7.10 Ratings00 Ratings
Social profile integration7.20 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Ontraport
9.3
Ratings
24% above category average
Pipeline CRM
-
Ratings
Dashboards10.00 Ratings00 Ratings
Standard reports8.00 Ratings00 Ratings
Custom reports10.00 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Ontraport
7.3
Ratings
2% below category average
Pipeline CRM
-
Ratings
API3.00 Ratings00 Ratings
Role-based workflow & approvals9.00 Ratings00 Ratings
Customizability10.00 Ratings00 Ratings
Integration with Salesforce.com7.30 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.30 Ratings00 Ratings
Integration with SugarCRM7.30 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Ontraport
-
Ratings
Pipeline CRM
6.9
Ratings
11% below category average
Customer data management / contact management00 Ratings8.00 Ratings
Workflow management00 Ratings8.00 Ratings
Territory management00 Ratings7.00 Ratings
Opportunity management00 Ratings8.00 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings4.00 Ratings
Contract management00 Ratings5.00 Ratings
Quote & order management00 Ratings6.00 Ratings
Interaction tracking00 Ratings9.00 Ratings
Channel / partner relationship management00 Ratings7.00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Ontraport
-
Ratings
Pipeline CRM
7.8
Ratings
3% above category average
Case management00 Ratings7.00 Ratings
Call center management00 Ratings8.20 Ratings
Help desk management00 Ratings8.20 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Ontraport
-
Ratings
Pipeline CRM
5.0
Ratings
41% below category average
Lead management00 Ratings8.00 Ratings
Email marketing00 Ratings2.00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Ontraport
-
Ratings
Pipeline CRM
4.5
Ratings
51% below category average
Task management00 Ratings3.00 Ratings
Billing and invoicing management00 Ratings5.50 Ratings
Reporting00 Ratings5.00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Ontraport
-
Ratings
Pipeline CRM
6.7
Ratings
12% below category average
Forecasting00 Ratings8.00 Ratings
Pipeline visualization00 Ratings5.00 Ratings
Customizable reports00 Ratings7.00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Ontraport
-
Ratings
Pipeline CRM
9.5
Ratings
24% above category average
Custom fields00 Ratings10.00 Ratings
Custom objects00 Ratings10.00 Ratings
Scripting environment00 Ratings8.20 Ratings
API for custom integration00 Ratings10.00 Ratings
Security
Comparison of Security features of Product A and Product B
Ontraport
-
Ratings
Pipeline CRM
6.0
Ratings
32% below category average
Single sign-on capability00 Ratings6.00 Ratings
Role-based user permissions00 Ratings6.00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Ontraport
-
Ratings
Pipeline CRM
8.1
Ratings
10% above category average
Social data00 Ratings8.10 Ratings
Social engagement00 Ratings8.20 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Ontraport
-
Ratings
Pipeline CRM
4.6
Ratings
46% below category average
Marketing automation00 Ratings2.00 Ratings
Compensation management00 Ratings7.30 Ratings
Platform
Comparison of Platform features of Product A and Product B
Ontraport
-
Ratings
Pipeline CRM
8.0
Ratings
9% above category average
Mobile access00 Ratings8.00 Ratings
Best Alternatives
OntraportPipeline CRM
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Creatio
Creatio
Score 9.7 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Creatio
Creatio
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OntraportPipeline CRM
Likelihood to Recommend
10.0
(0 ratings)
7.0
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
7.0
(0 ratings)
Usability
7.8
(0 ratings)
9.0
(0 ratings)
Performance
7.7
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
8.0
(0 ratings)
In-Person Training
9.1
(0 ratings)
-
(0 ratings)
Implementation Rating
9.1
(0 ratings)
-
(0 ratings)
Product Scalability
8.2
(0 ratings)
-
(0 ratings)
User Testimonials
OntraportPipeline CRM
Likelihood to Recommend
Starting a business you have enough stuff to deal with. Ontraport takes the headache out of the tech side. Everything works together and you don't ever get left alone to figure things out. I would beg any new business to invest in Ontraport. Or if you want to grow and scale an existing business it would be great. I think it more for service-based business.
Read full review
It is great for managing multiple sales people and the ability to see where the company is in sales cycles. Great for our forecasting. The ability to track email opens has helped us with next steps as well.
Read full review
Pros
  • Campaign builder. The visual campaign builder is very easy to use and feels pretty modern.
  • CRM: customizing what type of data I'd like WHERE has been great. Custom fields, being able to move them around.
  • Task Management: one of the things that set ONTRAPORT apart from other similar automation platforms is the tasks. You can trigger automated tasks that cause your salespeople to take action, and the tasks stay in the queue until the salesperson takes that action and checks it off. This is great for putting together a web of accountability.
Read full review
  • Flexibility: It provides the flexibility to set it up how you want to use it. Customization is beyond what you probably want or need.
  • Reporting: We were able to setup all types of reporting and tracking.
  • Ease of Use: While the platform was powerful, it was always easy to use.
Read full review
Cons
  • Ontraport is a very powerful and robust system capable of a great many things. The time it takes to get to know the program is a little intimidating. Don't get me wrong, you can get started right away, but a year in I know I am still not making the most of all Ontraport can do. I am UK based so access to their advanced trainings means international travel, maybe some online events could be initiated.
Read full review
  • I wouldn't say no areas for improvement exist, but I will say that PipelineDeals takes customer input, shared product roadmap, and supports what they have very nicely. What they provide works out-of-the-box. Improvements can always be made with respect to pre-packaged integration with 3rd party services/solutions, and with extended attributes, but you also want to avoid something that attempts to boil the ocean.
Read full review
Likelihood to Renew
My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
Read full review
If we can integrate and easily export and clean all of our data such that it can be used for multiple purposes, i.e. outreach to guests, sending out newsletters to subscribers, doing research and tracking progress, we will definitely renew
Read full review
Usability
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes. When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
Read full review
The user interface is simple and easy to navigate. Anyone who is overwhelmed with some of the more complicated CRM systems will definitely enjoy the simplicity of what PipelineDeals has to offer
Read full review
Performance
Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
Read full review
No answers on this topic
Support Rating
The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
Read full review
Any time I have had questions or issues that have come up I've always been able to get a quick response and a resolution to what I was needing.
Read full review
In-Person Training
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
Read full review
No answers on this topic
Implementation Rating
If you know your business, ONTRAPORT is easy
Read full review
No answers on this topic
Alternatives Considered
We used it because it was recommended by other coaching companies. It meets well the need we have which is mostly about creating different type of access based on when the clients joined our program. You can easily create automations and rules to be notified when clients evolve in the program. It allows us to send them our messages at the right moment.
Read full review
We are currently using HubSpot for one of our other companies and it has been great. The marketing integrations that come with it blow PipelineDeals out of the water. On top of that, it also has a ticketing system in it where you can tie customer issues to a customer in the CRM.
Read full review
Scalability
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
Read full review
No answers on this topic
Return on Investment
  • ONTRAPORT has helped us as we continue to segment our users - we're able to quickly determine what messaging is working and what isn't.
  • Their form loading is so slow at times that it negatively affects signup conversion rates on our website.
  • They have an open API that let's us connect to other productivity and marketing tools without hiring programmers.
Read full review
  • Visibility. Tracking and seeing our activity increased our productivity.
  • Encouraging. Seeing our progress made it more encouraging to keep going when things were hard.
  • Tracking ROI: Our ability to see our ROI on our marketing and sales efforts was powerful in adjusting our efforts as a company.
  • Followup Efficiency: Knowing who we need to reach out to and when is very helpful when managing multiple contacts and leads.
Read full review
ScreenShots

Ontraport Screenshots

Screenshot of Manage, track, sort and add to a contact listScreenshot of Design professional emails, forms and landing pages with block formatsScreenshot of Utilize the Support Center's in-depth advice on maximizing Ontraport's features

Pipeline CRM Screenshots

Screenshot of the Pipeline CRM main dashboardScreenshot of a Kanban viewScreenshot of a lead list viewScreenshot of the Pipeline CRM Help Center and Resources