TrustRadius

Nielsen Marketing Mix Modeling vs. Roivenue

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Nielsen Marketing Mix Modeling
Score 1.0 out of 10
N/A
Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite.N/A
Roivenue
Score 0.0 out of 10
N/A
Roivenue is a data-driven SaaS platform for managing marketing ROI and channel attribution. It is the most precise way to manage your entire marketing investment. Using data-driven attribution models and CLV, it allows marketers to identify underperforming campaigns, address over-invested channels, and make decisions that maximize ROI. Roivenue is designed to be used by CMO and other marketing decision makers, enabling them to make informed overall budget…N/A
Pricing
Nielsen Marketing Mix ModelingRoivenue
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Nielsen Marketing Mix ModelingRoivenue
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—Subscription-based
More Pricing Information
Community Pulse
Nielsen Marketing Mix ModelingRoivenue
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Nielsen Marketing Mix ModelingRoivenue
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All AlternativesView all alternativesView all alternatives
User Ratings
Nielsen Marketing Mix ModelingRoivenue
Likelihood to Recommend
1.0
(0 ratings)
-
(0 ratings)
User Testimonials
Nielsen Marketing Mix ModelingRoivenue
Likelihood to Recommend
Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
No answers on this topic
Pros
  • Access to FB impressions.
  • TapAd device graph for stitching device ids to web cookies.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
No answers on this topic
Cons
  • Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
  • Inflated clicks.
  • No connectors to import cost from media partners.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
No answers on this topic
Alternatives Considered
VisualIQ is 1 of 2 partners only that have access to FB impressions.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
No answers on this topic
Return on Investment
  • We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
No answers on this topic
ScreenShots

Roivenue Screenshots

Screenshot of The Performance Monitor is the main native dashboard of Roivenue. There is a possibility of navigating between any two metrics. By choosing an attribution model you directly impact the data displayed in the Performance Monitor.Screenshot of The Attribution Analysis section is the place in Roivenue which gives users the ability to compare available attribution models and modify the main model of attribution which will be used to recalculate data in the Performance Monitor. Selected metrics (ROI, mROI, MIR, Conversions, Profit, etc.) will be recalculated for each model.Screenshot of Using Attribution we can also visualize conversion (or non-conversion path). Here we can plot the average position of the channel in path and the average path length. Thanks to this we can learn which channel is an opener and which one is a closer.Screenshot of Using Budget Optimizer feature you can identify oversaturated channels and further on it suggest you budget reallocation between various marketing channels for the highest ROI.