I'm not sure what the average user is looking for, but I can imagine a number of scenarios for which the platform offers a very flexible hosting service for a variety of users, with plenty of bells and whistles, for a reasonable costs that can protect content while offering a good interface between the publisher and their viewers.
Immediate response from a knowledgeable rep - not a tier 1 automaton reading a script. I can, and have, reached them at all hours by phone, by chat, or by email. Responses are under 24 hours and frequently less than 1. And stuff gets DONE! I see things I request in almost every monthly release.
I looked at Wistia. I did not like that there was no way to call them. They answered all my questions via email and several times didn't even answer the question that I asked in the email. I had to write 3 times to try and get an answer 1 question. There was not a payment interface that worked with their hosting. I would have had to go to another company. Ruduzku: they appeared to have too much of their own branding on the course pages. Other companies: took a percentage of video sales and appeared to do marketing or sent my customers to other competitors. I did not need anyone to do my marketing. I read a ton of reviews for other companies. I picked Niche Video based on a single comment from a user who said they used it at their community college. That seemed to be a model that would work well for what I wanted to do. Then I approached them and had a demo and again I saw they actually answered their phones
Our impact is operational efficiency/employee efficiency. We don't need to upload a video in Dropbox and download and review for each person, and approve, follow-up on 100+ emails. This channel helps to keep all the internal communications review process in one place.
Obviously, The channel help us with the security risk, we can't afford to let the video go out of the channel while it is in progress.