TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Net-Results

    Score8.1 out of 10
    Small Businesses (1-50 employees)
    Net-Results is a marketing automation solution that features segment-driven approaches to lead management and marketing automation. Some key features include support for A/B email testing, drag & drop landing pages, CRM integrations, and automated marketing workflows.

    $800

    Annual agreement, up to 25,000 Contacts or 60,000 Sends

    Ortto

    Score9 out of 10
    Small Businesses (1-50 employees)
    Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…

    $199

    per month month-to-month commitment with 10,000 contacts

    Pricing
    Net-ResultsOrtto
    Editions & Modules
    One Price Full Platform
    $800
    Annual agreement, up to 25,000 Contacts or 60,000 Sends
    Starter
    $199
    per month month-to-month commitment with 5,000 contacts
    Professional
    $599
    per month month-to-month commitment with 10,000 contacts
    Business
    $999
    per month annual commitment, paid monthly with 10,000 contacts
    Enterprise
    $1,999
    per month annual commitment, paid monthly with 10,000 contacts
    Offerings
    Pricing Offerings
    Net-ResultsOrtto
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsTiered pricing by total email sends or total contacts, you decide. All features included. No upsells or limitations based on your price.10% discount for quarterly billing. 15% discount for annual billing.
    More Pricing Information
    Features
    Net-ResultsOrtto
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Net-Results and Ortto
    Feature
    Net-Results
    7.1
    23 Ratings
    7% below category average
    Ortto
    9.0
    11 Ratings
    17% above category average
    WYSIWYG email editor7.021 Ratings8.911 Ratings
    Dynamic content7.214 Ratings8.98 Ratings
    Ability to test dynamic content7.311 Ratings8.98 Ratings
    Landing pages7.019 Ratings00 Ratings
    A/B testing6.311 Ratings8.98 Ratings
    Mobile optimization5.022 Ratings8.910 Ratings
    Email deliverability reporting8.023 Ratings9.911 Ratings
    List management7.022 Ratings8.911 Ratings
    Triggered drip sequences8.618 Ratings8.911 Ratings
    Lead Management
    Comparison of Lead Management features of Net-Results and Ortto
    Feature
    Net-Results
    7.6
    20 Ratings
    3% below category average
    Ortto
    9.2
    11 Ratings
    16% above category average
    Lead nurturing automation8.518 Ratings9.911 Ratings
    Lead scoring and grading8.418 Ratings00 Ratings
    Data quality management5.018 Ratings8.910 Ratings
    Automated sales alerts and tasks8.616 Ratings8.99 Ratings
    Campaign Management
    Comparison of Campaign Management features of Net-Results and Ortto
    Feature
    Net-Results
    7.5
    15 Ratings
    1% above category average
    Ortto
    8.9
    9 Ratings
    18% above category average
    Calendaring7.99 Ratings00 Ratings
    Event/webinar marketing7.015 Ratings8.99 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Net-Results and Ortto
    Feature
    Net-Results
    6.9
    7 Ratings
    9% below category average
    Ortto
    8.9
    8 Ratings
    17% above category average
    Social sharing and campaigns7.07 Ratings00 Ratings
    Social profile integration6.77 Ratings8.98 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Net-Results and Ortto
    Feature
    Net-Results
    6.3
    22 Ratings
    15% below category average
    Ortto
    8.9
    12 Ratings
    20% above category average
    Dashboards7.021 Ratings8.912 Ratings
    Standard reports6.022 Ratings8.912 Ratings
    Custom reports6.019 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Net-Results and Ortto
    Feature
    Net-Results
    7.5
    20 Ratings
    1% above category average
    Ortto
    8.9
    9 Ratings
    18% above category average
    API7.015 Ratings8.98 Ratings
    Role-based workflow & approvals8.08 Ratings00 Ratings
    Customizability7.019 Ratings8.99 Ratings
    Integration with Salesforce.com7.99 Ratings8.97 Ratings
    Integration with Microsoft Dynamics CRM7.03 Ratings00 Ratings
    Integration with SugarCRM8.17 Ratings00 Ratings
    Best Alternatives
    Net-ResultsOrtto
    Small Businesses
    Vbout
    Score9.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    Iterable
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Net-ResultsOrtto
    Likelihood to Recommend
    8.0
    (25 ratings)
    8.9
    (12 ratings)
    Likelihood to Renew
    9.0
    (4 ratings)
    -
    (0 ratings)
    Usability
    7.5
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    Net-ResultsOrtto
    Likelihood to Recommend
    Net Results
    Net-Results is very well-suited for small, medium and large businesses. They seem to be more advanced than what a typical enterprise level implementation would require. When selecting a marketing automation provider make it a point to find out the level of integration with Salesforce and other marketing technologies. Do they have pre-built automation modules or does it require building from the ground up? Also ask questions regarding its specific capabilities ... for example: is it a marketing automation provider? is it a CRM provider? etc
    Read full review
    Ortto
    Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
    Incentivized
    Read full review
    Pros
    Net Results
    • Automated emails in a drip campaign that Sales can remove people from.
    • Lead scoring and alerts that go right to the lead owner.
    • Weekly reports to each Sales person with their hottest lead.
    • Very finely tuned segments that can be used for alerts, emails, and scheduled reports.
    • Integration with Salesforce. The Sales team can basically trigger their own emails.
    Read full review
    Ortto
    • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
    • Easy and powerful email editing and creation built-in. No need for email template coding.
    • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
    Incentivized
    Read full review
    Cons
    Net Results
    • Forms: Would love to have dependent fields, also ability to see all data a user entered without having to create a custom field for every form.
    • Campaign branching: Criteria need to be selected one at a time, which can be very time-consuming.
    Read full review
    Ortto
    • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
    Incentivized
    Read full review
    Likelihood to Renew
    Net Results
    Net-Results does what we need and is straightforward to use. Their team has been very responsive to our requests and great to work with.
    Read full review
    Ortto
    No answers on this topic
    Usability
    Net Results
    Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability
    Read full review
    Ortto
    No answers on this topic
    Alternatives Considered
    Net Results
    We've used ClickDimensions and Marketo. We felt that ClickDimensions was more limited as far as creating effective email campaigns and not as easy to use. It also is completely native to Dynamics CRM, which can be a positive and a negative. Marketo was the previous solution we owned, we are much happier with Net-Results. It's easier to use, not as complex and there is much better communication from their support team. When looking at a new solution we also looked at Act-On and Hubspot. Act-On probably would've been our second choice, but it didn't have as modern of a feel and wasn't quite as easy to use. Hubspot didn't really fit our business. It was very focused on SEO and blog posts. It didn't have the features we needed from a marketing standpoint
    Incentivized
    Read full review
    Ortto
    How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
    Incentivized
    Read full review
    Return on Investment
    Net Results
    • Stronger re-engagement rates - The buy cycle for our product can be very long. Net-Results helps us keep in touch with prospects that may have gone cold.
    • Better asset utilization - Net-Results helps us drive continuous utilization of our assets.
    • Efficiency - The automation Net-Results has provided means we can focus on other tasks, like creating new assets or building new partnerships.
    Read full review
    Ortto
    • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
    Incentivized
    Read full review
    ScreenShots

    Net-Results Screenshots

    Screenshot of Advanced nurturing campaignsScreenshot of Form actionsScreenshot of Salesforce integration/FunnelvisionScreenshot of Deep database segmentationScreenshot of Dashboards and reportsScreenshot of Drag and drop email builder

    Ortto Screenshots

    Screenshot of a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.