mParticle vs. Zaius (discontinued)

Do not integrate multiple analytics / customer messaging / download attribution SDKs into your mobile or web apps, duplicating data and risking a fragemented view of the customer. Instead integrate mParticle as a CDP, and configure the necessary integrations which will enable you to progress towards a world of the single-view of the customer. Also works great to import historical data into a newly onboarded/integrated tool.

Incentivized

During high-volume communication times such as Black Friday and the holidays, Optimizely Data Platform's ability to allow us to seamlessly target (or exclude) certain audiences has enabled us to effectively interact with our customers without overdoing things. However, we would like to have the ability to send auto-order updates during peak volume times, as this would alleviate pressure on our customer service department.

Incentivized

• Collect customer data from multiple sources.
• Integrated with wide breadth of vendors and verticals.
• Helps track unregistered user data into registered user data.

Incentivized

• UI/UX - The platform is extremely fluid and intuitive.
• Setup - It has a speedy integration with our Shopify platform.
• Insightful - Building segments is easy and gives us the information we need to make proper business decisions.

Incentivized

• UI for events for customers takes time to update, its unreliable.
• Hard to inspect the data once its inputted.
• Not possible to link data with other non-customer related data.

Incentivized

• They finally have gotten on-site recommendations, hooray! I wish it happened sooner, and it is still early in its development, so I would say some things take longer than I would hope to do. But who does not feel that way about everyone? The key here is it gets done, and they keep improving things, which I love.
• I would like there to be more opportunities to use it outside of eCommerce. I would love to use it for content-specific sites, but honestly, that is not what it was built for, so I will shut up about that now.

Incentivized

It's a great tool for beginners but not scalable to advance use cases. It's not it's a fault in our case, because any platform is as good as the data collected

Incentivized

There's so much that needs to be improved and it seems like not much has happened since Optimizely first took over. When Optimizely did take over, they reduced the UX of campaign reporting.

Incentivized

• Creating reports can be difficult and they aren't very visual.
• There is not much control you can have with your imported product catalog. Product filters can be difficult to use.
• Manually importing customers is a more difficult process from when I was using Mailchimp 10 years ago.
• Figuring out how to inject a module onto a page is difficult.
• Figuring out how to get off an email blacklist is near impossible even with ip warming. Very little help here.

Incentivized

They will go above and beyond and will file tickets If they don't have the answer. They are friendly, respectful, and punctual.

Incentivized

Positive - Onboarding was quick and easy. Positive - Access to a Zaius data analyst has been wonderful. Negative - I don't know who our CSM is if we even have one.

Incentivized

We have a home built CRM. From start to finish our implementation was a nightmare loaded with problems that destroyed my initial trust with the platform.

Incentivized

mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution.

Incentivized

Optimizely Data Platform has a friendlier interface than most and feels more custom. If we have an idea we would like to implement, we know that it's possible to do so with ODP - it may take a bit of time and it might not be the most intuitive implementation, but it is possible. With other platforms, there is less room for creativity, and many ideas that you may come up with will, unfortunately just not be possible to implement.

Incentivized

• This might be less of an issue with mParticle, but often times we found ourselves troubleshooting discrepancies between what mParticle showed vs downstream analytics platforms, more so than troubleshooting the issue itself.

Incentivized

• We hit record numbers this year in regards to sales which is attributed to the launch of our new e-commerce website.

Incentivized