mParticle vs. Opensend

Do not integrate multiple analytics / customer messaging / download attribution SDKs into your mobile or web apps, duplicating data and risking a fragemented view of the customer. Instead integrate mParticle as a CDP, and configure the necessary integrations which will enable you to progress towards a world of the single-view of the customer. Also works great to import historical data into a newly onboarded/integrated tool.

Incentivized

Opensend is great for anyone who is driving paid traffic to their site and looking to drive incremental revenue, if you have a meaningful amount of traffic coming to your website from paid media or press, i would recommend it. If you don't have a lot of traffic to your site, it might not be as valuable

Incentivized

• Collect customer data from multiple sources.
• Integrated with wide breadth of vendors and verticals.
• Helps track unregistered user data into registered user data.

Incentivized

• Captures high quality leads
• Easy to use platfrom
• Seamless integration with common CRM platforms
• Easy to get started
• Good customer service/account managers

• UI for events for customers takes time to update, its unreliable.
• Hard to inspect the data once its inputted.
• Not possible to link data with other non-customer related data.

Incentivized

• Their algorithm for profile engagement could be improved. Sometimes the overall engagement of profiles sent from Opensend is rather low (to be expected). They've been great about resolving that problem, so it's really a non-issue.

It's a great tool for beginners but not scalable to advance use cases. It's not it's a fault in our case, because any platform is as good as the data collected

Incentivized

The platform is pretty straightforward, and when we do need help, the Opensend team is very knowledgeable and helpful from the get-go. They really want you to succeed with their service. Opensend is also consistently innovating and adding new features taking into account customer feedback. We are looking forward to taking advantage of some of the newer tools, specifically the new postal tool being rolled out. That will work really well for our customer base.

They will go above and beyond and will file tickets If they don't have the answer. They are friendly, respectful, and punctual.

Incentivized

mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution.

Incentivized

Opensend is a set-it-and-forget-it money making machine that runs 24/7 in the backend. If we really wanted to, we could have just installed it and forgotten about it, but once we started seeing the results we realized we could be doing a lot more with this tool. Thankfully Opensend has that same approach and mindset for their own product and that's a major factor for why we have stayed with them.

• This might be less of an issue with mParticle, but often times we found ourselves troubleshooting discrepancies between what mParticle showed vs downstream analytics platforms, more so than troubleshooting the issue itself.

Incentivized

• ROI for the first 3 months was achieved in the first month
• ROI expanded beyond the channel as it also reduced our remarketing costs and optimized our ads