Movable Ink vs. SnapApp Interactive Content Marketing (discontinued)

Movable Ink is great for broad sales in a company with locations all over. Much more difficult when you sell a very specific product that isn't necessarily always needed by consumers.

Incentivized

Delivering appropriate content to your audience is easy and easy to increase reach. In its field, Snapapp excels. According to me, the ABM tracking is one of the most useful features. I can track my organization's strengths and weaknesses and work on them simultaneously. Through Audience intelligence I can analyse what engages my audience and whats not.

Incentivized

• Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
• Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
• Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
• User Friendly--Easy to build within apps for those who aren't graphic designers.

Incentivized

• SnapApp's platform is relatively user-friendly with customization options that are tailored to each 'type' of content. It's difficult to break or alter something that will negatively affect your asset.
• There are infinite possibilities for branding including options to upload your own buttons, logos, graphics and choose your own colors to align with unique brand standards.
• It's fairly easy for new users (with a minimum level of technical knowledge) to pick up the skills needed to create a basic SnapApp.

• I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
• Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite

Incentivized

• There are only a few limited software integrations for SnapApp, so it needs to upgrade itself.
• I didn't like the Font colours its not that attractive as it should be.
• Mobile content looks different from desktop content

Incentivized

We recently decided not to renew our use of SnapApp. Due to the lack of integration with our version of Eloqua (without an added cost), we determined this was not where we wanted to spend our marketing dollars. We are also streamlining our data collection processes, expanding our employee numbers, and working towards other goals as a marketing department as a company. SnapApp just didn't help us meet those goals

Real team standing behind the product.

Incentivized

Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.

Incentivized

We did not review any other apps like this in the lead generation space. They cold called us and this seemed like a good test to get leads in our younger demographic where we have had issues bringing in new leads. I am not sure what other options there are in this space besides BuzzFeed.

Incentivized

• Over a 9 month period we conducted an analysis and saw a 4.6 return on ad spend with using Movable Ink in various email marketing campaigns.
• Using their web crop feature, we also saw time savings with managing products showcased in email that were available on our website.

Incentivized

• More qualified leads.
• More intelligent, productive convos w potential patients.
• Fabulous forms.
• Probably 6 pct uptick in sales close last year.

Incentivized