MoreThanDigital Insights vs. smartocto

Definitely a recommendation. Every business owner or someone who wants to analyse his business should have a look at Insights. I guess especially as it is for free in the Base version (we got the Premium one) its a no-brainer to just do it. It takes less than 1-2 hours and it really gives deep insights into a company. I guess also perfect for consultants who can then offer follow-on services as MoreThanDigital isnt offering consulting - just the analytics.

smartocto is very well suited to measuring blog performance, gaining insights into topics that resonate & measuring how well your content team is performing. It makes for a good, user-friendly alternative to GA4. It could do with better SEO tracking features as this is what most B2B content teams are focused on.

• Fast and easy
• Good report
• Deep analysis and diagnostics of the business
• Multi-User Engagement (to get feedback)
• Modular

• Providing actionable data the moment that you need it
• Providing a clear and easy to use UX
• Very flexible when it comes to the configuration for your particular business

• Onboarding could be better
• Some explanations in the report could be added
• Sign-Up flow can be improved

• CPI is sometimes harder to understand but once you do it is of great help for business strategy
• Video content analysis could be improved but it is sufficient enough.

Clear Data, we love its simplicity! Not nuclear science to understand the comprehensive reports!

It’s just so easy to enter data that is clearly defined, guaranteeing that the output is measurable and comparable!

smartocto is a very user-friendly tool, with a smart & clean interface.

Well, till now we didnt use any tools for that. I am not even aware if something like that exists. But we worked just with consultants sometimes or mostly actually making strategic decisions on our own. So there was not really a big "process" before possible as we just made it like everyone else with discussions and some informal process.

Google Analytics is a general type analytics better suited for sales than media environment. It gives good overview data but it is hard to setup a system in a newsroom where you could make data driven decisions on future content. smartocto is editorial analytics suite and is easier to use in a newsroom.

• We identified several areas for improvement
• We saw 10-20% savings in several areas
• Strategic discussions were pretty simple
• The report was super helpful for internal alignment
• Benchmarking helped us a lot to see how others are doing

• We have onboarded 70 old-school journalists to daily reporting and data retrospect. The a/b testing solution had proven that we have drastically improved our CTR.