MomentFeed vs. Omnisend

It is my absolute recommendation for anyone at a multi-location, brick-and-mortar business that is consumer-focused. I haven't demoed any other tools that could come close to meeting the needs that I would have either at my previous agency role for clients or currently at my client-side job. However, not all companies that have a footprint/distribution in multiple areas are suited; I had a brewery client with a presence in multiple states (their products were in stores and salespeople were staffed in the area), but given MomentFeed's basis in listing data around physical locations, there wasn't a real way that the product could have accommodated. Cases like that are a square peg/round hole situation.

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It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.

• Central platform format - great for multi-unit brands.
• Versatile when using for multiple pages and corresponding channels.

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• Newsletter campaigns - the content editor is the usual one you see on email marketing apps, but it works so smoothly and well. Of course, there's Product Picker that allows you to just pick a product from your store and it goes straight into your newsletter--no need to add images or descriptions. Really easy.
• Popups are great because they look amazing right out of the box. It's all pre-filled so if you don't like looking at a blank screen, you can just adapt the wording and it's there. voila!
• Automation really is nice and it's the bulk of what we're doing now. It's like second level ecommerce marketing I guess, because you really see after some time how having automated steps can really save you time and make you a lot more money. Omnisend's automations are really good and intuitive and was really easy to learn and implement.

• More reporting options. There is a wealth of data able to be reported around just one Facebook page; now imagine the type of data you have available to analyze across dozens, hundreds, or even thousands of local pages. They already do a good job of showing some valuable insights (and providing every other metric they can via spreadsheet exports) but I think there's pretty much an endless array of possibilities beyond what they have. I suppose that's a slippery slope though.
• Some minor UI/UX issues. Some fields operate weirdly, some buttons may act funky, or the platform may not remember your location group selection when you move from one part of the product to another. Easily overlooked, however.
• Social media publishing is sometimes delayed and may go out a handful of minutes after you intended. Not a problem in most cases, but I'd schedule natively or with another tool if you're depending on a post to go out at an exact moment.

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• Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
• It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
• Would like to see more sample templates and campaigns.

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The platform is super easy to use — even without deep technical knowledge. And the best part is, Omnisend keeps improving all the time.

Support has been perfect. This company has an awesome culture as well

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Support is weird. They ask you to keep everything in one thread, but they can't see your replies if they forward it to tech, and things easily get lost. Also tech support is HORRIBLE, they just seem snobby, and give horrible advice liek to test things on a live version vs staging

I have not personally used Yext, but after a couple demos I didn't find that it fit the needs of my past clients or current company as much as MomentFeed could; I had also heard horror stories about how Yext effectively holds listing data hostage or simply removes it once you are no longer a customer.

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We can create marketing campaigns that can span across multiple channels so that we can reach more customers regardless of the platform they are using. The system combines multiple channels into a single workflow for maximum engagement. Comes with various features that make it easy to personalize messages based on the customer's journey.

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• Increased star-ratings=increase in click-thru rates.
• Increased star-ratings=increase in sales.

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• I am able to see if ordered were placed based on who opened the email and clicked on links.
• It’s had a positive impact on my business by being able to see what emails have produced direct sales.
• It has helped to increase website traffic
• It has allowed my to expand how I can communicate with potential customers.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info