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MoEngage vs. Oracle Siebel Enterprise Marketing Suite (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    MoEngage

    Score9.2 out of 10
    N/AMoEngage is an insights-led customer engagement platform, that empowers marketers and product owners with AI-driven insights and the ability to instantly turn those insights into cross-channel experiences.N/A

    Oracle Siebel Enterprise Marketing Suite (discontinued)

    Score9 out of 10
    N/AOracle offered the Siebel Enterprise Marketing Suite as an end-to-end enterprise marketing management (EMM) solution joining cross-channel campaign management with marketing automation, market resource and asset management, and marketing analytics, for larger enterprises. The product is now End of Life, and no longer offered for sale.N/A
    Pricing
    MoEngageOracle Siebel Enterprise Marketing Suite (discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    MoEngageOracle Siebel Enterprise Marketing Suite (discontinued)
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup Fee$1,000No setup fee
    Additional Details——
    More Pricing Information
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    MoEngageOracle Siebel Enterprise Marketing Suite (discontinued)
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    User Ratings
    MoEngageOracle Siebel Enterprise Marketing Suite (discontinued)
    Likelihood to Recommend
    8.8
    (2 ratings)
    8.0
    (3 ratings)
    Likelihood to Renew
    2.0
    (1 ratings)
    10.0
    (1 ratings)
    Support Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    MoEngageOracle Siebel Enterprise Marketing Suite (discontinued)
    Likelihood to Recommend
    MoEngage
    MoEngage is well suited for all tech-enabled businesses, as then one can integrate all the possible events or relevant metrics, push them on MoEngage, and then make meaningful insights out of that, and--most importantly--use those for improving their customer engagement. It's probably not suited for offline-only businesses, stores, etc.
    Incentivized
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    Discontinued Products
    If you need a hosted rather than cloud based CRM, Siebel is a consideration. It's best suited to organizations with a large customer database. Given the complexity involved you need at least two full time marketing analysts.The email marketing functionality isn't core to the offering and most organizations would be much better served by cloud based email systems. Siebel offers a very comprehensive feature set and is powerful in the hands of a super user. However, given the costs involved in upgrading a hosted solution I would put serious effort into convincing your decision makers to go for a cloud based CRM instead.
    Incentivized
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    Pros
    MoEngage
    • Basic use cases of Push Notifcation and Email enablement
    • Scheduling certain events with an API, as we have more APIs it's become very useful
    Incentivized
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    Discontinued Products
    • Siebel EMS offered useful customer insight and more effective dialogue with recipients by delivering the right message to the right customer at the right time.
    • Siebel EMS was very effective for loyalty lifecycle and retention by seamlessly integrating with marketing and CRM platforms.
    • Siebel EMS was instrumental in aligning marketing, sales and analytics divisions.
    Incentivized
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    Cons
    MoEngage
    • Attribution
    • Onboarding could be faster
    Incentivized
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    Discontinued Products
    • Oracle Siebel Marketing Suite's processing time is not as fast as I would expect it to be. This is the major improvement I would like to see in it.
    • It requires a very high level of training being given to the employees for configuring and implementing it in the business needs.
    • Expert employees are needed in order to understand the functionality of Oracle Siebel Enterprise Marketing Suite, which is not easy to find.
    Incentivized
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    Likelihood to Renew
    MoEngage
    Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew
    Incentivized
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    Discontinued Products
    A very conservative data security policy limits the organization to a hosted solution. At particular issue is the tendency of cloud based CRMs to have data centres based in the US, a major issue for Canadian consumers. Once you have integrated a system of this size and complexity, and have the staff resources to utilize it effectively, it's hard to justify a move to an alternative. Consider Siebel if you are a conservatively run organization with a large database of customers and a big marketing team
    Incentivized
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    Support Rating
    MoEngage
    It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.
    Incentivized
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    Discontinued Products
    No answers on this topic
    Alternatives Considered
    MoEngage
    Haven't evaluated other tools because back then there is urgent need and expected that they could provide on of the best quality service but in fact when being pushed for the scale for the growth of the company, it seems that MoEngage team is not able to cope up with the speed.
    Incentivized
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    Discontinued Products
    Salesforce is easier to use and more open source and available for external integrations.
    Incentivized
    Read full review
    Return on Investment
    MoEngage
    • It has increased our customer retention.
    • Improved average revenue per user through cross-sell campaigns
    • It has helped us make faster decisions through real-time analytics.
    Incentivized
    Read full review
    Discontinued Products
    • It has increased the business tactics as we have added more clients who wish to use this technology.
    Incentivized
    Read full review
    ScreenShots

    MoEngage Screenshots

    Screenshot of Insights and action on the same screen - Once user data is analyzed, a new campaign can be started without going to a new tab/page.Screenshot of Predictive Segmentation based on RFM Analysis - In addition to user-defined segments, MoEngage comes with predictive segments based on RFM ( Recency, Frequency and Monetary) Analysis. This splits users into segments like 'Potential Loyalists' and 'About to Sleep', so relevant campaigns can be run to convert them.