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Microsoft Power BI vs. Qualtrics XM for Strategy and Research

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Microsoft Power BI

    Score8.5 out of 10
    N/AMicrosoft Power BI is a visualization and data discovery tool from Microsoft. It allows users to convert data into visuals and graphics, visually explore and analyze data, collaborate on interactive dashboards and reports, and scale across their organization with built-in governance and security.

    $10

    per month per user

    Qualtrics

    Score7.1 out of 10
    N/AQualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

    $1,500

    per user/per year

    Pricing
    Microsoft Power BIQualtrics
    Editions & Modules
    No answers on this topic
    Research Core 1
    1,500
    per user/per year
    Offerings
    Pricing Offerings
    Microsoft Power BIQualtrics
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details
    More Pricing Information
    Community Pulse
    Microsoft Power BIQualtrics
    Considered Both Products
    Microsoft
    No answer on this topic
    Qualtrics
    Chose Qualtrics
    SurveyMonkey is much more affordable, but it lacks the survey flow and embedded data capability. SurveyMonkey is a good complementary tool to have alongside Qualtrics. Because Qualtrics may have an annual response quota (depending on your contract), SurveyMonkey is a cheaper …
    Incentivized
    Key User Insights
    Would buy again
    95%
    Would buy again
    101 Answers
    70%
    Would buy again
    7 Answers
    Delivers good value for the price
    99%
    Delivers good value for the price
    96 Answers
    75%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    103 Answers
    70%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    63 Answers
    83%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    67 Answers
    57%
    Implementation went as expected
    4 Answers
    Features
    Microsoft Power BIQualtrics
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Microsoft Power BI and Qualtrics XM for Strategy and Research
    Feature
    Microsoft Power BI
    8.8
    140 Ratings
    8% above category average
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Pixel Perfect reports8.5120 Ratings00 Ratings
    Customizable dashboards10.0140 Ratings00 Ratings
    Report Formatting Templates8.0128 Ratings00 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Microsoft Power BI and Qualtrics XM for Strategy and Research
    Feature
    Microsoft Power BI
    8.2
    140 Ratings
    2% above category average
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Drill-down analysis7.0139 Ratings00 Ratings
    Formatting capabilities9.0138 Ratings00 Ratings
    Integration with R or other statistical packages8.0103 Ratings00 Ratings
    Report sharing and collaboration9.0135 Ratings00 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Microsoft Power BI and Qualtrics XM for Strategy and Research
    Feature
    Microsoft Power BI
    8.6
    134 Ratings
    3% above category average
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Publish to Web8.0129 Ratings00 Ratings
    Publish to PDF9.0122 Ratings00 Ratings
    Report Versioning9.0102 Ratings00 Ratings
    Report Delivery Scheduling8.0104 Ratings00 Ratings
    Delivery to Remote Servers9.074 Ratings00 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Microsoft Power BI and Qualtrics XM for Strategy and Research
    Feature
    Microsoft Power BI
    8.7
    136 Ratings
    9% above category average
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)9.0131 Ratings00 Ratings
    Location Analytics / Geographic Visualization8.0122 Ratings00 Ratings
    Predictive Analytics9.0102 Ratings00 Ratings
    Pattern Recognition and Data Mining9.01 Ratings00 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Microsoft Power BI and Qualtrics XM for Strategy and Research
    Feature
    Microsoft Power BI
    8.6
    127 Ratings
    1% above category average
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Multi-User Support (named login)9.0121 Ratings00 Ratings
    Role-Based Security Model9.0102 Ratings00 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)10.0111 Ratings00 Ratings
    Report-Level Access Control7.01 Ratings00 Ratings
    Single Sign-On (SSO)8.394 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Microsoft Power BI and Qualtrics XM for Strategy and Research
    Feature
    Microsoft Power BI
    8.0
    117 Ratings
    2% above category average
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Responsive Design for Web Access8.0111 Ratings00 Ratings
    Mobile Application7.793 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile7.7112 Ratings00 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Microsoft Power BI and Qualtrics XM for Strategy and Research
    Feature
    Microsoft Power BI
    8.4
    80 Ratings
    8% above category average
    Qualtrics XM for Strategy and Research
    -
    Ratings
    REST API8.072 Ratings00 Ratings
    Javascript API9.956 Ratings00 Ratings
    iFrames8.055 Ratings00 Ratings
    Java API8.046 Ratings00 Ratings
    Themeable User Interface (UI)8.163 Ratings00 Ratings
    Customizable Platform (Open Source)8.444 Ratings00 Ratings
    Best Alternatives
    Microsoft Power BIQualtrics
    Small Businesses
    Cyfe
    Score8.8 out of 10
    No answers on this topic
    Medium-sized Companies
    Zendesk Explore
    Score8.7 out of 10
    No answers on this topic
    Enterprises
    Jaspersoft Community Edition
    Score9.7 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Microsoft Power BIQualtrics
    Likelihood to Recommend
    8.5
    (142 ratings)
    3.9
    (169 ratings)
    Likelihood to Renew
    9.0
    (2 ratings)
    9.4
    (41 ratings)
    Usability
    7.9
    (58 ratings)
    2.5
    (20 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    5.5
    (1 ratings)
    Support Rating
    10.0
    (53 ratings)
    1.6
    (21 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (2 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    9.0
    (1 ratings)
    Data Sharing and Collaboration
    8.5
    (82 ratings)
    -
    (0 ratings)
    Data Sources
    9.0
    (81 ratings)
    -
    (0 ratings)
    User Testimonials
    Microsoft Power BIQualtrics
    Likelihood to Recommend
    Microsoft
    Has significantly improved collation of data and visualisation especially with business across Europe. Has given me the ability to see the Site availability at the click of a button to see which Site is in the "money" and seize opportunities based on Market data
    Incentivized
    Read full review
    Qualtrics
    Qualtrics is a good medium for creating surveys and getting analytics back for it. I think it's easy to learn if you are in the business of creating surveys or if it's part of your studies. It can be a little overwhelming for a brand new user who has never created a survey for the first time. So onboarding could be better.
    Read full review
    Pros
    Microsoft
    • Options for data source connections are immense. Not just which sources, but your options for *how* the data is brought in.
    • Constant updates (this is both good and bad at times).
    • User friendliness. I can get the data connections set up and draft some quick visuals, then release to the target audience and let them expand on it how they want to.
    Incentivized
    Read full review
    Qualtrics
    • Qualtrics CoreXM is easy to use for quick one-time surveys or for measuring opinions over time
    • It's great for sending/managing RSVPs for meetings or other gatherings or to collect important data like Conflict of Interest declarations.
    • Qualtrics CoreXM's reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my survey response data and research.
    Incentivized
    Read full review
    Cons
    Microsoft
    • It would be easier for users could Microsoft Power BI and Excel used the same programming languages.
    • Would like to see the online version of Microsoft Power BI be as powerful as the desktop version.
    • Publishing a Microsoft Power BI file online and then having to save the file is somewhat redundant.
    • Would like to export each page or chart as an image.
    Incentivized
    Read full review
    Qualtrics
    • The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
    • We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
    • I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.
    Incentivized
    Read full review
    Likelihood to Renew
    Microsoft
    Microsoft Power BI is an excellent and scalable tool. It has a learning curve, but once you get past that, the sky is the limit and you can build from the most simple to the most complex dashboards. I have built everything from simple reports with only a few data points to complex reports with many pages and advanced filtering.
    Read full review
    Qualtrics
    I was impressed a couple years ago when two heads of market research at Fortune 500 companies told me about them, and I've been even more impressed with the advancements I've seen in the last year. I like where the company is headed, and I look forward to using them again in a future role.
    Read full review
    Usability
    Microsoft
    Automating reporting has reduced manual data processing by 50-70%, freeing up analysts for higher-value tasks. A finance team that previously spent 20+ hours per week on Excel-based reports now does it in minutes with Microsoft Power BI's automated Real-time dashboards have shortened decision cycles by 30-40%, enabling leadership to react quickly to sales trends, operational bottlenecks, and customer behavior.
    Incentivized
    Read full review
    Qualtrics
    All the menus are very user friendly and intuitive. I can always find exactly what I'm looking for and can change anything I need to with ease. All the elements of the survey are adjustable with very little effort and without confusion.
    Read full review
    Support Rating
    Microsoft
    It is a fantastic tool, you can do almost everything related with data and reports, it is a perfect substitutive of Power Point and Excel with a high evolution and flexibility, and also it is very friendly and easy to share. I think all companies should have Power BI (or other BI tool) in their software package and if they are in the MS Suite, for sure Power BI should be the one due to all the benefits of the MS ecosystem.
    Incentivized
    Read full review
    Qualtrics
    Whenever we have had an issue with trying to figure out how to do something (even though the documentation is incredibly well put together) we have asked Qualtrics support and have always received our answer nearly immediately (I think in maybe 10 times, only once did a support person need to call us back). Qualtrics support is dedicated to solving customer issues right, and in the first contact, if at all possible
    Read full review
    Online Training
    Microsoft
    No answers on this topic
    Qualtrics
    I still use it. It does everything you need an online survey to do. From heat mapping to complex skip logic and display logic. I use it weekly and it never disappoints
    Read full review
    Implementation Rating
    Microsoft
    It was integrated with our erp easily and was accessible on cloud.
    Incentivized
    Read full review
    Qualtrics
    I like being able to easily integrate new colleagues by simply giving them a log in user name and password
    Read full review
    Alternatives Considered
    Microsoft
    Microsoft Power BI is free. If I didn't want to create a custom platform (i.e. my organization insisted on an existing platform that I *had* to use), I'd use Microsoft Power BI. For any start-up or SMB, I'd just use Claude & Grok to build it quickly, also for free. Would not pay for Tableau or Sigma anymore. Not worth it at all.
    Incentivized
    Read full review
    Qualtrics
    ]Qualtrics] CoreXM is great if you want something that is a little more [long] lasting and impactful than a simple survey engine, but aren't quite ready for something that is a long term sustainable program. I would put [Qualtrics] CoreXM squarely in the large, defined project phase. CX is more of the program phase, and other lessor vendors are great for the pre-project definition phase
    Incentivized
    Read full review
    Return on Investment
    Microsoft
    • Power BI usage reduced the effort of analytical reports creation by about 80%
    • Empowered all the level of employee to be more vigilant of the data and business insights, gained the profit of 8% overall.
    • AI-powered predictive analytics improved forecasting accuracy by 17%, that topped the overall sales.
    Incentivized
    Read full review
    Qualtrics
    • Increased productivity due to the highly intuitive user-interface and template saving capabilities.
    • Reporting and analytics are extremely valuable. Our team can track responses and share feedback/results extremely quickly.
    • If a user has created a great template, they can share to external teams quite easily. It helps other departments!
    Incentivized
    Read full review
    ScreenShots

    Microsoft Power BI Screenshots

    Screenshot of Microsoft Power BI - Turns insights into impact for business usersScreenshot of Power BI integrates easily with Microsoft 365Screenshot of Microsoft Power BI - AI-Powered CapabilitiesScreenshot of Microsoft Power BI - Copilot can be used to create reportsScreenshot of Microsoft Power BI - Data HubScreenshot of Microsoft Power BI - Scales as organizational needs grow

    Qualtrics Screenshots

    Product screenshot