Microsoft Entra ID vs. SAP Customer Data Solutions

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Microsoft Entra ID
Score 8.7 out of 10
N/A
Microsoft Entra ID (formerly Microsoft Azure Active Directory or Azure AD) is a cloud-based identity and access management (IAM) solution supporting restricted access to applications with Azure Multi-Factor Authentication (MFA) built-in, single sign-on (SSO), B2B collaboration controls, self-service password, and integration with Microsoft productivity and cloud storage (Office 365, OneDrive, etc) as well as 3rd party services.
$6
per user/per month
SAP Customer Data Solutions
Score 8.2 out of 10
N/A
The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.N/A
Pricing
Microsoft Entra IDSAP Customer Data Solutions
Editions & Modules
Premium P1
$6.00
per user/per month
Premium P2
$9.00
per user/per month
No answers on this topic
Offerings
Pricing Offerings
Microsoft Entra IDSAP Customer Data Solutions
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Microsoft Entra IDSAP Customer Data Solutions
Features
Microsoft Entra IDSAP Customer Data Solutions
Identity Management
Comparison of Identity Management features of Product A and Product B
Microsoft Entra ID
8.6
Ratings
6% above category average
SAP Customer Data Solutions
-
Ratings
ID-Management Access Control8.90 Ratings00 Ratings
ID Management Single-Sign On (SSO)9.10 Ratings00 Ratings
Multi-Factor Authentication9.30 Ratings00 Ratings
Password Management8.80 Ratings00 Ratings
Account Provisioning and De-provisioning8.90 Ratings00 Ratings
ID Management Workflow Automation7.50 Ratings00 Ratings
ID Risk Management8.10 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Microsoft Entra ID
-
Ratings
SAP Customer Data Solutions
7.8
Ratings
6% below category average
Tag library00 Ratings7.80 Ratings
Tag variable mapping00 Ratings7.70 Ratings
Ease of writing custom tags00 Ratings7.80 Ratings
Rules-driven tag execution00 Ratings7.80 Ratings
Tag performance monitoring00 Ratings7.90 Ratings
Page load times00 Ratings8.00 Ratings
Mobile app tagging00 Ratings7.60 Ratings
Library of JavaScript extensions00 Ratings7.70 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Microsoft Entra ID
-
Ratings
SAP Customer Data Solutions
7.9
Ratings
4% below category average
Standard visitor segmentation00 Ratings7.90 Ratings
Behavioral visitor segmentation00 Ratings8.00 Ratings
Traffic allocation control00 Ratings7.60 Ratings
Website personalization00 Ratings8.10 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
Microsoft Entra ID
-
Ratings
SAP Customer Data Solutions
7.9
Ratings
7% below category average
Account Scoring00 Ratings7.60 Ratings
Customer Data Governance00 Ratings8.10 Ratings
Data Connectors00 Ratings7.80 Ratings
Data Enhancement00 Ratings7.90 Ratings
Data Ingestion00 Ratings7.70 Ratings
Data Storage00 Ratings8.10 Ratings
Data Visibility00 Ratings7.80 Ratings
Event Data00 Ratings7.70 Ratings
Identity Resolution00 Ratings8.20 Ratings
Best Alternatives
Microsoft Entra IDSAP Customer Data Solutions
Small Businesses
WatchGuard AuthPoint
WatchGuard AuthPoint
Score 9.1 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.5 out of 10
Medium-sized Companies
OneLogin by One Identity
OneLogin by One Identity
Score 9.6 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.5 out of 10
Enterprises
OneLogin by One Identity
OneLogin by One Identity
Score 9.6 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.5 out of 10
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User Ratings
Microsoft Entra IDSAP Customer Data Solutions
Likelihood to Recommend
9.0
(0 ratings)
8.5
(0 ratings)
Likelihood to Renew
9.4
(0 ratings)
9.5
(0 ratings)
Usability
7.4
(0 ratings)
9.1
(0 ratings)
Availability
9.0
(0 ratings)
8.9
(0 ratings)
Performance
9.0
(0 ratings)
7.3
(0 ratings)
Support Rating
7.1
(0 ratings)
9.1
(0 ratings)
In-Person Training
-
(0 ratings)
9.1
(0 ratings)
Online Training
5.0
(0 ratings)
9.1
(0 ratings)
Implementation Rating
9.7
(0 ratings)
7.3
(0 ratings)
Configurability
8.0
(0 ratings)
9.1
(0 ratings)
Ease of integration
-
(0 ratings)
9.1
(0 ratings)
Product Scalability
9.0
(0 ratings)
9.1
(0 ratings)
Vendor post-sale
-
(0 ratings)
4.5
(0 ratings)
Vendor pre-sale
-
(0 ratings)
4.5
(0 ratings)
User Testimonials
Microsoft Entra IDSAP Customer Data Solutions
Likelihood to Recommend
For one, a significant factor for us is that it is integrated with HelloID, which gives us, as the IT department, a lot of time back because we don’t need to create user accounts manually. It is great for the roles we have defined, as they can be used repeatedly. A great feature is that guest accounts can be created for external users; we only need to be in a closed area of your domain.
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It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
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Pros
  • It addresses the issue of identity management very well with respect to putting in that multi authentication.
  • It can also support with respect to we can push these policies into another product that is not Microsoft, but it needs that SSO so we can have one account going into multi different accounts. I think that's the biggest pros and the easy use of Microsoft 365 also is one of those pros also in terms of administration.
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  • The CIAM solution offers a single point of collections for registered users, streamlined on all websites configured
  • Social access is made easy since it's handled directly by the CIAM and supports more than 50 social networks
  • GDPR and similar laws are handled out-of-the-box
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Cons
  • Well, I'm an active ad admin, so there's a lot of features in active directory that Entra ID seems to be just adding now. We're kind of figuring out that the policies are different than Entra ID that they were in active directory and we're finding other products to do that, like Azure policy. Some things I'm used to seeing in identity products or like active directory aren't in Entra iID, but are doing good job of managing stuff that it does so far.
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  • I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
  • integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
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Likelihood to Renew
Entra ID is a vital part of our Identity management/administration. With the integrations it has to other Microsoft products, setup and configuration is a breeze. Additionally, Microsoft has been around a long time and have the resources to ensure this product is stable and secure for many years to come. We know it will evolve with time to provide us what we need as technology changes.
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We use SAP CDC since it was Gigya and not a SAP solution. In these years, we only lost one customer, all others are happy with this solution and how we integrate it.
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Usability
Very easily usable. It could be easier to use. Implementation was kind of tricky. We do run a hybrid environment, so we're syncing a local active directory instance with Entra ID, so that could be a little tricky. But outside of that, if you're not running a hybrid deployment or a version of Entra ID usually, it's pretty straightforward.
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We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
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Reliability and Availability
There has been a handful of outages but they have been either minimal or rarely severe
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The platform pulls data from multiple sources, cleaning, and restructuring it allowing us to expand our growth opportunities by providing highly tailored suggestions on each page for our visitors which made it tremendously simple for us to provide rich and customized experiences to our visitors in the best way possible.
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Performance
I could probably rate this a 10 but I'm always conservative on giving out perfect scored bt performance has not been a problem for us using Entra ID.
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There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
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Support Rating
Microsoft has offered Azure Active Directory as a solution for a couple of decades now, so they have seen and anticipated almost any issue that an organization may face and can therefore help. The cloud offering of Azure Active Directory offers some additional "self healing" or monitoring services that can minimize the need for a service call. However, as with most large companies supporting a fast growing market, there may be some gaps in service knowledge (and particularly processing) from the front line / tier one staff as they follow a corporate script at first contact.
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We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
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In-Person Training
No answers on this topic
because it was made directly in the company
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Online Training
Most training was internally produced
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They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
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Implementation Rating
Make sure you use a good partner. Our implementation was a bit longer and more problematic than we expected. Our partner got it done, but, in my opinion, some of their inexperience and staffing issues were evident.
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There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
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Alternatives Considered
Microsoft Entra ID is not as stand-alone product as competitors like Okta. It may lack some of the features that competing products have but on the other hand it integrates both technically and license wise with other Microsoft cloud services and is easy to deploy. It is also the easiest way to extend identity management to the cloud if you already have Microsoft Active Directory in use.
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SAP CUstomer Data Solutions is far superior to ASAP FOODZ in all aspects. Customer support, reliability, staff engagement, customer satisfaction, etc are all better. Customer Data Solutions is hands down better than any other data solutions software that we've used. I highly recommend customer data solutions to anyone that may be considering it.
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Scalability
Scalability is pretty trival for Entra ID. It's not difficult to manage a few or many accounts.
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because the platform actually allows you to scale at any time if designed following best practices
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Return on Investment
  • I don't know if I can really quantify that. It's one of those products that just exists and so there's not a whole lot of changes that we need to make with the product. And so I guess in terms of value, what we get is we don't have to worry about the identity management piece. We know that that's taken care of.
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  • We've been able to curate highly targeted marketing campaigns that resonate with our audience and have improved customer engagement and conversion rates.
  • Using insights from the software, we refined our marketing plans and campaigns for better impact.
  • Our marketing strategies were enhanced through our seamless integration with other marketing tools and platforms, promoting efficiency and accuracy in our marketing initiatives.
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ScreenShots

SAP Customer Data Solutions Screenshots

Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform