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Microsoft Dynamics 365 Marketing vs. Out of Dark

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Microsoft Dynamics 365 Marketing

    Score8 out of 10
    N/AMicrosoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics. Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing…

    $1,200

    per month

    Out of Dark

    N/AN/AOut of Dark helps companies to sort customer touchpoints into persona-centric customer journeys and get their CX and marketing operations under control. Multiple journey views Customer journey can be viewed in the Activity map timeline where the touchpoints can be moved using drag-and-drop or in a traditional Detail view that’s better suited for editing the touchpoints. Customer touchpoints Each customer interaction can be defined with additional details like…

    $28

    per month per user

    Pricing
    Microsoft Dynamics 365 MarketingOut of Dark
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Microsoft Dynamics 365 MarketingOut of Dark
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—10% discount for annual pricing.
    More Pricing Information
    Best Alternatives
    Microsoft Dynamics 365 MarketingOut of Dark
    Small Businesses
    No answers on this topic
    Microsoft Dynamics 365 Marketing
    Score8 out of 10
    Medium-sized Companies
    No answers on this topic
    Microsoft Dynamics 365 Marketing
    Score8 out of 10
    Enterprises
    No answers on this topic
    Microsoft Dynamics 365 Marketing
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Microsoft Dynamics 365 MarketingOut of Dark
    Likelihood to Recommend
    8.0
    (5 ratings)
    -
    (0 ratings)
    Likelihood to Renew
    1.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    5.9
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    6.0
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    Microsoft Dynamics 365 MarketingOut of Dark
    Likelihood to Recommend
    Microsoft
    Appropriate if an organization is already using Microsoft Dynamics 365 Customer Engagement products like Microsoft Dynamics 365 Sales, Microsoft Dynamics 365 Customer Service etc. Not appropriate for a big enterprise where has a separate marketing department, and the lead / contact for marketing information / marketing list can come through different applications in the organization, not just Microsoft Dynamics 365 Apps if they have one.
    Incentivized
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    Out of Dark, a.s.
    No answers on this topic
    Pros
    Microsoft
    • Customer data management
    • Lead management
    • Campaign strategy design
    Incentivized
    Read full review
    Out of Dark, a.s.
    No answers on this topic
    Cons
    Microsoft
    • Microsoft does not provide HTML for forms. They provide a div that needs to authenticated and is a real pain in the [butt].
    • They provide no canned unsubscribe button. Copying the code from a template doesn't work either, even though your code will pass testing when you build out an email.
    • Overall the work marketing automation tool on the market. It's like they did no research into what users might want or what the competitors are offering.
    Read full review
    Out of Dark, a.s.
    No answers on this topic
    Likelihood to Renew
    Microsoft
    I wouldn't even think of renewing our use of Marketing 365. It's worthless
    Read full review
    Out of Dark, a.s.
    No answers on this topic
    Usability
    Microsoft
    Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.
    Incentivized
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    Out of Dark, a.s.
    No answers on this topic
    Support Rating
    Microsoft
    Very reliable
    Incentivized
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    Out of Dark, a.s.
    No answers on this topic
    Alternatives Considered
    Microsoft
    While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
    Incentivized
    Read full review
    Out of Dark, a.s.
    No answers on this topic
    Return on Investment
    Microsoft
    • It has improved ROI for the organization replacing the old marketing tools being used earlier.
    • Made the organization cloud ready earlier the organization was using on-Prem based solution.
    Incentivized
    Read full review
    Out of Dark, a.s.
    No answers on this topic
    ScreenShots

    Out of Dark Screenshots

    Screenshot of the activity map with touchpoints on a timelineScreenshot of a view of a touchpoint's performance metric with trend graphScreenshot of the warnings indicating under or over-performing KPIsScreenshot of the assignment of team members to individual touchpointsScreenshot of a customizable persona profileScreenshot of the creation of opportunities and actions