MessageGears vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MessageGears
Score 10.0 out of 10
N/A
MessageGears is a hybrid email marketing service built around deliverability, actionable customer data, and audience segmentation and targeting.N/A
Twilio SendGrid
Score 8.3 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
MessageGearsTwilio SendGrid
Editions & Modules
No answers on this topic
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
MessageGearsTwilio SendGrid
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
MessageGearsTwilio SendGrid
Features
MessageGearsTwilio SendGrid
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
MessageGears
3.3
3 Ratings
83% below category average
Twilio SendGrid
7.1
48 Ratings
11% below category average
WYSIWYG email editor1.52 Ratings7.035 Ratings
Dynamic content3.83 Ratings6.838 Ratings
Ability to test dynamic content2.23 Ratings5.636 Ratings
A/B testing2.73 Ratings7.228 Ratings
Mobile optimization8.01 Ratings7.036 Ratings
Email deliverability reporting3.83 Ratings7.448 Ratings
List management2.13 Ratings7.542 Ratings
Triggered drip sequences2.23 Ratings7.222 Ratings
Landing pages00 Ratings8.023 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
MessageGears
1.1
3 Ratings
150% below category average
Twilio SendGrid
7.6
48 Ratings
1% below category average
Dashboards1.13 Ratings7.446 Ratings
Standard reports1.13 Ratings8.246 Ratings
Custom reports1.03 Ratings7.230 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
MessageGears
3.7
3 Ratings
73% below category average
Twilio SendGrid
8.1
10 Ratings
1% above category average
URL Validation1.01 Ratings7.310 Ratings
Link Tracking2.83 Ratings8.210 Ratings
Image Validation7.01 Ratings9.08 Ratings
Inbox Display7.01 Ratings7.810 Ratings
Spelling and Grammar Check6.01 Ratings8.28 Ratings
Spam Testing1.02 Ratings8.210 Ratings
Email Previews1.02 Ratings8.610 Ratings
Email Accessibility Tools00 Ratings7.810 Ratings
User Ratings
MessageGearsTwilio SendGrid
Likelihood to Recommend
10.0
(3 ratings)
7.8
(59 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(1 ratings)
Usability
6.0
(1 ratings)
8.2
(6 ratings)
Support Rating
8.0
(1 ratings)
3.0
(9 ratings)
User Testimonials
MessageGearsTwilio SendGrid
Likelihood to Recommend
MessageGears
MessageGears can be a solid, inexpensive email solution and you can be able to send millions of emails per year. In 2020, we delivered over 235 million emails at a fraction of what that would cost with any other email service provider. We worked with MessageGears on a custom solution with our database.
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Twilio
Twilio SendGrid is well suited for those organizations who need to send mass emails very often to their prospects and customers and thus may be wary of a reliable tool that can do that without affecting domain reputation. It may be less suited for organizations which do not have say more than 10,000 target prospects and thus may rely only on 1:few ABM for sending emails.
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Pros
MessageGears
  • The MessageGears Support team is very helpful.
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Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
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Cons
MessageGears
  • Multivariate testing
  • WYSIWYG email builder
  • SQL audience error report
  • Native reporting
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Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
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Usability
MessageGears
Our situation is unique so I believe we are working on a semi-outdated UI which needs a tune up / version upgrade. Similarly, our custom connection means that we do not have access to the full feature set so I've never experienced MessageGears' best functionality
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Twilio
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
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Support Rating
MessageGears
MessageGears support is always quick to respond when we have an issue, which is rare. Gail has been our main rep and she has been great. We don't have many issues so luckily, we don't need to lean on their customer support team much. That said, it would be beneficial to hear from upper management more.
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Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
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Alternatives Considered
MessageGears
MessageGears doesn't come close to Salesforce Marketing Cloud. We chose MessageGears based on how data was accessed. We never really got a good preview of how the system works or what was available, so we didn't know everything that it was lacking until we started using it.
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Twilio
Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.
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Return on Investment
MessageGears
  • Sending more email!
  • Onboarding handoff was a little rough
  • Great control on who we are sending to
  • Dynamic content is very easy!
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Twilio
  • As it was cheaper than the transactional service we previously used, it saved costs.
  • The API was relatively easy to work with so it helped us ship the service and test it quickly.
  • We still use the transactional email service, even though we recognize its limits as it meets our immediate needs.
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