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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    MediaValet

    Score9.1 out of 10
    N/AMediaValet’s Digital Asset Management platform makes enterprise digital libraries accessible, discoverable, and shareable to the organization's entire ecosystem – globally.N/A

    Optimizely Content Marketing Platform

    Score7.1 out of 10
    N/AOptimizely Content Marketing Platform brings teams together in a single, AI-powered workspace to share plans, collaborate on assets and execute campaigns.N/A
    Pricing
    MediaValetOptimizely Content Marketing Platform
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    MediaValetOptimizely Content Marketing Platform
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    MediaValetOptimizely Content Marketing Platform
    Considered Both Products
    MediaValet
    No answer on this topic
    Optimizely
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    32 Answers
    94%
    Would buy again
    32 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    28 Answers
    100%
    Delivers good value for the price
    23 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    32 Answers
    100%
    Happy with the feature set
    34 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    21 Answers
    95%
    Lived up to sales and marketing promises
    18 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    22 Answers
    88%
    Implementation went as expected
    22 Answers
    Features
    MediaValetOptimizely Content Marketing Platform
    Reporting & Analytics
    Comparison of Reporting & Analytics features of MediaValet and Optimizely Content Marketing Platform
    Feature
    MediaValet
    8.0
    9 Ratings
    12% above category average
    Optimizely Content Marketing Platform
    -
    Ratings
    Dashboards8.28 Ratings00 Ratings
    Standard reports8.06 Ratings00 Ratings
    Custom reports7.65 Ratings00 Ratings
    Data exportability8.27 Ratings00 Ratings
    Content analytics7.97 Ratings00 Ratings
    DAM Features
    Comparison of DAM Features features of MediaValet and Optimizely Content Marketing Platform
    Feature
    MediaValet
    8.1
    18 Ratings
    3% below category average
    Optimizely Content Marketing Platform
    -
    Ratings
    Uploading assets8.517 Ratings00 Ratings
    Downloading assets8.718 Ratings00 Ratings
    Categories8.417 Ratings00 Ratings
    Asset storage8.616 Ratings00 Ratings
    Asset sharing8.417 Ratings00 Ratings
    Asset search7.617 Ratings00 Ratings
    Tagging system7.516 Ratings00 Ratings
    Content editing7.811 Ratings00 Ratings
    Metadata8.08 Ratings00 Ratings
    Collections8.411 Ratings00 Ratings
    User access8.315 Ratings00 Ratings
    DAM Integrations7.96 Ratings00 Ratings
    DAM API7.75 Ratings00 Ratings
    Workflow automations7.87 Ratings00 Ratings
    Related asset discovery7.410 Ratings00 Ratings
    Content Creation
    Comparison of Content Creation features of MediaValet and Optimizely Content Marketing Platform
    Feature
    MediaValet
    -
    Ratings
    Optimizely Content Marketing Platform
    7.1
    37 Ratings
    12% below category average
    Ideation00 Ratings8.026 Ratings
    Approval workflows00 Ratings7.334 Ratings
    Content collaboration00 Ratings8.133 Ratings
    Content calendar00 Ratings6.130 Ratings
    Network for content licensing/production00 Ratings6.017 Ratings
    Content Publishing
    Comparison of Content Publishing features of MediaValet and Optimizely Content Marketing Platform
    Feature
    MediaValet
    -
    Ratings
    Optimizely Content Marketing Platform
    6.7
    33 Ratings
    19% below category average
    Content hub00 Ratings7.326 Ratings
    Forms / Gated content00 Ratings3.01 Ratings
    Embedded CTAs00 Ratings8.019 Ratings
    Content distribution00 Ratings8.127 Ratings
    Content promotion00 Ratings6.021 Ratings
    Content automation00 Ratings7.822 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of MediaValet and Optimizely Content Marketing Platform
    Feature
    MediaValet
    -
    Ratings
    Optimizely Content Marketing Platform
    7.5
    27 Ratings
    4% below category average
    Audience profiling and targeting00 Ratings8.23 Ratings
    Closed-loop tracking and reporting00 Ratings6.620 Ratings
    Content performance analytics00 Ratings6.924 Ratings
    Campaign optimization dashboard00 Ratings7.120 Ratings
    Competitive analytics00 Ratings8.512 Ratings
    Best Alternatives
    MediaValetOptimizely Content Marketing Platform
    Small Businesses
    Adobe Bridge
    Score9 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Brandfolder
    Score9 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    Acquia DAM (Widen)
    Score7.2 out of 10
    Contently
    Score9.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MediaValetOptimizely Content Marketing Platform
    Likelihood to Recommend
    8.5
    (33 ratings)
    7.3
    (38 ratings)
    Likelihood to Renew
    8.8
    (4 ratings)
    -
    (0 ratings)
    Usability
    9.1
    (1 ratings)
    6.3
    (33 ratings)
    Support Rating
    8.5
    (5 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    8.6
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    MediaValetOptimizely Content Marketing Platform
    Likelihood to Recommend
    MediaValet
    MediaValet is an exceptional tool for our end users. We upload the images and they find them. Most often with great ease. Had we known how many images we would be adding, and our different audiences from the start, we might have set up our file structure a little differently.
    Incentivized
    Read full review
    Optimizely
    A 7 only because I think there's question marks around customization. However, I've seen very similar tools in the past where stakeholders have been skeptical, but as you get to know it and use it, you'll find actually you realize those benefits. I just think Optimizely could help its stakeholders and clients see those benefits early on versus later on. However, that's not to say it's not possible, so a 7 at this stage, but I think it's got potential in future. If you are a marketing firm who wants a centralized system for managing workflows and campaigns, it's great. It does that. However, there are better competitors fill in some of the gaps better than optimized leaders does. It could do better. I think for me, visually when I see, when I create a workflow or a campaign, I can see all the tasks associated with it and I've seen the way that our parent company uses it. It's just a list of all the tasks you see in one view. I think visually it needs improving. However, the purpose that it serves fundamentally, it's got potential, if that makes sense. It's going in the right direction, but I think competitors are doing some of it better than Optimizely is. I think they, like I was saying earlier, if they really want to realize the benefits of the product visually there needs to be some improvement. And then the controls element that I mentioned earlier as well, hopefully that answers both of your questions.
    Incentivized
    Read full review
    Pros
    MediaValet
    • I love that we can add keywords. It makes finding assets very easy.
    • I love the fact we can make lightboxes. It makes sending assets to different people easy.
    • They are always adding more features to MediaValet to make it better.
    • I love that we're not limited to which types of files we can upload to MediaValet.
    Incentivized
    Read full review
    Optimizely
    • The CMP really is useful for us not only to manage the processes behind how we create content that we serve in different platforms like websites, landing pages, emails, social media, but it also help us as a team that is scattered around the globe to be able to be connected all the time to be able to see what we're working on, to be able to share assets as well. We are not reinventing the wheel to be able to show to other people within the organization what is happening at any given point. We use it not only for assets now, but we use it also for things like planning our webinars, planning our face-to-face events, so it truly is the heart of our marketing organization within the business.
    Incentivized
    Read full review
    Cons
    MediaValet
    • More flexibility/features when using Lightboxes
    • Replace an old version of an asset with a newer one without having to check-out, then check-in
    • Sharing an asset or a set of assets via a share link -- would be great to generate shorter, dynamic URLs for sharing as opposed to the longer string URLs it currently generates
    Incentivized
    Read full review
    Optimizely
    • One thing that could be improved is some of the promotions that happen in platform. For example, there's a Opal AI little bubble at the bottom right of the corner, which you can't move across the screen. So if you're trying to change the status of a step or you're trying to update a description within a step, that can be a bit challenging and as it seems to be quite an easy fix.
    • I would love to see a capability in terms of having visual representation that we can share out with stakeholders that don't necessarily need access to CMP. But for that level of detail, we don't want it to go too granular, but we do want to be able to share in a quick and visual manner some of the activities that are happening so we can keep everybody in the loop without having to create different variations via different tools.
    Incentivized
    Read full review
    Likelihood to Renew
    MediaValet
    It is not only likely, but we have been doing it for more than 6 years. We have even had the service since before I joined the company. The service works well for me and I hope that this service will continue to be renewed next year, as not having it would make my job more complicated.
    Incentivized
    Read full review
    Optimizely
    No answers on this topic
    Usability
    MediaValet
    New staff is able to use our DAM with an hour of training.
    Read full review
    Optimizely
    As a Content Operations Manager, I find the customizable task views and calendar views to be most helpful in the Plan Module. This allows me to have visibility into each team's overdue tasks, and determine where my time is best allocated to help in content production. The Library is a easy to access and highly used function as well for sharing assets across teams
    Incentivized
    Read full review
    Reliability and Availability
    MediaValet
    No answers on this topic
    Optimizely
    I have not experienced any prolonged outages. From time to time there will be errors but nothing that significantly slows down production
    Incentivized
    Read full review
    Performance
    MediaValet
    No answers on this topic
    Optimizely
    Optimizely Content Marketing Platform's performance is generally good. Nothing that has impacted production. Page load speed doesn't typically lag longer than a few seconds. Reports take some time but not any longer than we're used to with other platforms. We have not experienced lag when integrating with other platforms
    Incentivized
    Read full review
    Support Rating
    MediaValet
    The team is very responsive to requests and makes a point to provide feedback or status updates before confirming solutions.
    Incentivized
    Read full review
    Optimizely
    The NewsCred team is very responsive and helpful with any technical issues.
    Incentivized
    Read full review
    Online Training
    MediaValet
    No answers on this topic
    Optimizely
    Training was clear and concise. It was intuitive and helped me understand how to navigate the platform. Options to dive in on each action or skip to learn about areas of regular use. Resource links available to when I had additional questions or needed more training in a specific area. Overall, the training allowed me to use the platform without interruption
    Incentivized
    Read full review
    Implementation Rating
    MediaValet
    I mainly use MediValet to send special medical images to our partners. Collaboration with other companies is very simplified through MediaValet. The qualitatively uploaded images can be excactly assigned and organised through various filters. It is much clearer and easier for our partners to understand when the images have been accurately labelled and assigned beforehand.
    Incentivized
    Read full review
    Optimizely
    No answers on this topic
    Alternatives Considered
    MediaValet
    Asset sharing and organization is better, more user friendly, and more appealing within MediaValet. The layout and flexibility give these portals a much more professional look and feel. Both internally and externally we have appreciated the output of these specific portals much more than what we had been attempting to share with these other programs.
    Incentivized
    Read full review
    Optimizely
    Honestly, I'd rather use Smartsheet paired with a digital asset management tool. It’s more flexible, easier to navigate, and better suited for mid-size teams that need to move quickly without the overhead and complexity that comes with Optimizely. We currently have Optimizely because an investment has been made in the tool.
    Incentivized
    Read full review
    Scalability
    MediaValet
    No answers on this topic
    Optimizely
    Optimizely is generally a reliable platform for A/B testing and digital experience management. It's helpful for it's stability, flexibility, and comprehensive features, which is helpful when managing an enterprise website
    Incentivized
    Read full review
    Return on Investment
    MediaValet
    • While we have had MediaValet only for a short period, we are already seeing improvements in how quickly certain projects can be completed.
    • I recently created an Annual Report which had a lot of big image files and data tables and using a Lightbox with our design agency to share these files saved us a huge amount of time.
    • As we roll out MediaValet to the teams, staff are becoming more aware of the quality, amount, and value of our best assets.
    Incentivized
    Read full review
    Optimizely
    • The program has allowed us to meet our content goals more easily (e.g.: we publish X articles per month and track where each article is at).
    • It's helped us improve the accuracy of our information. We have SEO, content strategists, and legal teams involved in the workflow now because it's easy to manage.
    Incentivized
    Read full review
    ScreenShots

    MediaValet Screenshots

    Screenshot of Audio/Video IntelligenceScreenshot of Video IntelligenceScreenshot of MediaValet IntegrationsScreenshot of Branded PortalsScreenshot of Advanced Search

    Optimizely Content Marketing Platform Screenshots

    Screenshot of Opal, Optimizely's AI, which acts as an extension to the marketing workforce. Use cases include building comprehensive campaign and content briefs, suggesting how to best execute a campaign, creating on-brand content for any channel and providing suggestions for ongoing optimization.Screenshot of Marketing Work Request Prioritization. This streamlines and prioritizes marketing requests with dynamic intake forms, automatic routing, and integrated workflows to ensure that requested work gets completed.Screenshot of Digital Asset Management. With Optimizely Content Marketing Platform's integrated asset repository, marketers can upload, organize, and share assets within the same platform where content planning, creation, and collaboration take place.Screenshot of a Visual Calendar. Optimizely's Content Marketing Platform provides visibility into marketing activities - from content to events to campaigns - with flexibility to support changing timelines.Screenshot of the Calendar. This offers visibility into planned and scheduled content and campaigns with the ability to save and share views.