Mediafly Intelligence360, based on InsightSquared's solution acquired by Mediafly in 2021, is a sales analytics and development platform that also supports demand generation analytics and SaaS reporting. It is designed for providing insights into sales processes, closing rates, pipeline and revenue forecasts, calculating KPIs, and market hiring processes.
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Spiky
Score 10.0 out of 10
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Spiky uses the power of AI to gain insights into how well a meeting is going, identify areas for improvement, and determine the path of improvement. Use Cases: Leverages customer insights to prioritize the needs and reactions of the customers to increase sales performance. Faster training. Utilizes insights and leads sales team to maximum potential with asynchronous sales team training. Intelligent…
If all of your data isn't consolidated in one place, this product is less appropriate. If your company or team structure isn't yet developed to the point where you have well defined sales targets based on historical data and accurate forecasting, many of the benefits of Insight Squared's data analysis could be lost on you. Ask yourself first if your sales team is at the point where you're ready to utilise data analytics to scale your sales effectively.
Spiky sales coaching powered by AI. The difference between sales coaching and sales training is that coaching is all about improving what is already going on in your sales operations, so the results come faster for two reasons: a) Personalized recommendations to each member of the team based on analysis of their current sales meetings and performance. b) The recommendations and suggestions can be prioritized for implementation based on results. Sales training is about general best practices and skills that need to be acquired and practiced by your team for a certain time before you can see the results. It's more general, less effective, and less immediate. Spiky is sales coaching on steroids.
I love the flexibility that InsightSquared has to offer. We have a number of Salesforce fields that are used in different ways because we aren't strictly a sales company. They have been helping us from the beginning to figure out the best ways to organize our data to get the information we're looking for.
The Dashboards within the system are great. I wish we used them better than we currently do, but that is a growth area for us. As the admin, I have the capability to setup dashboards for different users who may not be as tech-savy. This is huge because I can play around with them and experiment before we implement for the user.
I'd love to see the user interface available in other languages, especially Spanish.
As an administrator, I would like to be able to make more customizations myself. I believe this is on their roadmap.
When I create a new user in Salesforce, I would like to be able to force InsightSquared to update and immediately enable the new user rather than wait for the normally scheduled update to appear in their system. Right now, it takes about a day for the new user to appear in InsightSquared.
I don't particularly appreciate that it's only available in English.
We do also operate with customers in South America, where all conversations are carried in Spanish, so presently, we can only enjoy the competitive advantages in half of our sales operations.
This kind of breakthrough technology should be available globally.
The usefulness of InsightSquared on a day to day basis. Mind you, I don't know of comparable products (other than the Salesforce dashboard, which I'm not a huge fan of; InsightSquared is sexier), so that is also a factor. If I was approached by a vendor with a similar solution and maybe less expensive? It would definitely be a conversation to have
InsightSquared is easy to use overall. Running reports and creating dashboards is quick and easy - drag and drop functionality. All reports have multi-filter options allowing you to drill down into your data. Scorecards for employees help show how quickly a rep can start selling after they join your team. Activity ratios provide insight into what it takes from a KPI standpoint to close a deal.
InsightSquared has a very responsive team, and always willing to help with reporting needs which are not able to be completed in house. They do offer a professional services team at an additional cost, so if your reporting is very complex, or you have a team that is continuously changing the type of metrics they require as a business, their support team will be an invaluable asset for you.
Our internal SF team looked at some alternatives that Salesforce already provides, as well as Tableau which we use internally. InsightSquared is preferred within our org because it is tailored for sales analytics and is easy to get up and running with meaningful components quickly if our leadership needs to get specific graphs.
After a robust evaluation, I honed in on Gong and Spiky.ai as the best options for my team. However, Gong was extremely expensive, and overall I was not impressed with their product or user interface. It required an extensive sales process and implementation to get going and was also not intuitive for my reps to use. Spiky.ai on the other hand provided a much better value, superior user interface, and were able to get my team on the platform in days not weeks. Beyond that, Spiky.ai is providing them with built-in coaching and several handy features like a summary of next steps and easy-to-understand analytics on performance.
