Medallia vs. SnapSurveys

Any customer service industry would benefit from implementing Medallia. This is your one-stop-shop for everything surveying and data analytics. I have personally seen this successfully implemented in both software companies and retail. Medallia offers multiple integration options to create connected applications in your business. This is designed as an enterprise solution, smaller businesses may find it difficult to justify the cost.

Incentivized

We would recommend this product to others and it really does fit the needs of the virtual world and still meets the needs of those that need to complete paper. It really is a happy middle place as it works either way. Again, the interface is user-friendly and the ability to do surveys offline is great.

Incentivized

• It provides a rating for customers to rank how satisfied or not satisfied they are with the service.
• As an Account Manager, this is a helpful tool to hear customers' experiences and feedback.
• It helps us manage our next steps because the tools also provide options to note the action taken and if the issue has been resolved or not.

Incentivized

• Snap has wonderful vast functionality. I love showing off it's latest new features!
• As well as online surveys, you can produce mobile, paper and kiosk versions with Snap.
• You can run surveys in multiple languages (including double-byte such as Japanese and Chinese) and analyze all the results together.
• Smart reporting is definitely worth checking out if you have multiple tailored reports to produce over time.
• Their support people are extremely professional and knowledgeable.
• Their worksheets (available on their website) are invaluable and very well written.
• Their Research Department, staffed by guru users of the software, can provide additional resource for a fee.

• Our service model does not provide any ownership over the platform. We have to engage our Medallia Project Team to build surveys, troubleshoot issues, make changes to surveys, reports, and dashboards, resulting in long turnaround times and inefficiency.
• Medallia charges for both "units" and users. "Units" are defined as named individuals in surveys, but don't have log-in privileges. In our case, they are customer service agents or business consultants that engaged with the client but are not part of our closed-loop case management process or access to the platform.

• Difficulty of use: Since the software has such sophistication, using all the features requires a very detailed understanding which takes a lot of time and effort.
• Tiering of features: The licensing model is a bit unclear and not the easiest to understand.

Though there are many aspects of the product I enjoy and are very useful, it needs to be updated a bit. When using the software you can see that a lot of time was spent on the backend of things, such as the included questions. However, you can see that the way in which it is put together and how it looks did not receive as much attention. I really would enjoy something that is more aesthetically pleasing and not something that looks like it predates 1999

Medallia's user interface is simple and intuitive for the end-user. Everyone in our organization from the CEO to store level team members use Medallia to see how we are delivering experiences for our customers. From an administrative side, I would rate Medallia closer to a 7.5, but this part of Medallia is not used as often post-implementation. That being said, you will need a technical/IT resource on staff or will need to pay a premium to a 3rd party to manage it for you.

Incentivized

I think as an organization there is always room to grow, however, this application has really helped us with our dilemma with offline, online, and paper surveys. We are able to make our surveys fun and engaging and the interface for the person creating the survey is user-friendly. Customer service is very helpful if you need additional support.

Incentivized

Medallia is always there to answer questions and/or support our needs. In some cases it does require a PO if the request does not fall under normal support, but that does not change the fact that they are very responses and available to support your needs

Incentivized

We are also using Salesforce.com for our customers/clients' records, usage, cases, and such. Like Medallia, we are using Salesforce.com to understand the different account usage based on the services we provide. With the data provided by Salesforce.com, we would understand where we are lacking, which parts we are strong in, and which part of the service needs improvement. All in all, both products are very helpful and, [conveniently,] both are integrated into one another.

Incentivized

Since I have invested so much time in this program and have been using SNAP Surveys since around 1990, I honestly have not focused that much on other competing software programs. The little bit that I have seen is that some popular web-survey programs (like Survey Monkey) may have nice looking front end features but limited analysis capabilities and SPSS has strong analysis capabilities but is not a strong questionnaire designer.

• It does play a big role when we are running a referral campaign. Referral greatly affects sales and retention since customers are bringing in new clients/customers.
• It helps our organization keep track of the accounts that are most likely to churn by checking their feedback and knowing how we can improve our service.

Incentivized

• Information gathered from surveys could be measured by key figures.
• Increased employee efficiency, and help with better customer service.
• Each department could review the finding and put them to use.

Incentivized