Maxemail vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Maxemail
Score 9.8 out of 10
N/A
Maxemail is an email marketing solution built around features such as multivariate testing, ROI tracking, and split testing.N/A
Twilio SendGrid
Score 8.4 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
MaxemailTwilio SendGrid
Editions & Modules
No answers on this topic
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
MaxemailTwilio SendGrid
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
MaxemailTwilio SendGrid
Features
MaxemailTwilio SendGrid
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Maxemail
9.3
Ratings
16% above category average
Twilio SendGrid
7.1
Ratings
11% below category average
WYSIWYG email editor10.00 Ratings7.00 Ratings
Dynamic content10.00 Ratings6.80 Ratings
Ability to test dynamic content10.00 Ratings5.60 Ratings
A/B testing10.00 Ratings7.20 Ratings
Mobile optimization10.00 Ratings7.00 Ratings
Email deliverability reporting10.00 Ratings7.40 Ratings
List management6.00 Ratings7.60 Ratings
Triggered drip sequences8.00 Ratings7.20 Ratings
Landing pages00 Ratings8.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Maxemail
10.0
Ratings
26% above category average
Twilio SendGrid
7.6
Ratings
1% below category average
Dashboards10.00 Ratings7.40 Ratings
Standard reports10.00 Ratings8.20 Ratings
Custom reports10.00 Ratings7.20 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Maxemail
-
Ratings
Twilio SendGrid
8.1
Ratings
1% above category average
URL Validation00 Ratings7.40 Ratings
Link Tracking00 Ratings8.20 Ratings
Image Validation00 Ratings9.00 Ratings
Inbox Display00 Ratings7.80 Ratings
Email Accessibility Tools00 Ratings7.80 Ratings
Spelling and Grammar Check00 Ratings8.20 Ratings
Spam Testing00 Ratings8.20 Ratings
Email Previews00 Ratings8.60 Ratings
Best Alternatives
MaxemailTwilio SendGrid
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
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User Ratings
MaxemailTwilio SendGrid
Likelihood to Recommend
10.0
(0 ratings)
7.8
(0 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(0 ratings)
Usability
-
(0 ratings)
8.2
(0 ratings)
Support Rating
-
(0 ratings)
3.0
(0 ratings)
User Testimonials
MaxemailTwilio SendGrid
Likelihood to Recommend
Maxemail is perfect for sending newsletters to customers, as well as triggered emails and lifecycle emails. It proves vast ability for you to use customer data to make rich personalisation, and gives excellent deliverability.
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I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
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Pros
  • Maxemail provides great customer service.
  • Maxemail has a very powerful platform with a lot of capabilities.
  • Maxemail does dynamic email building and personalisation very well and gives you tools to do incredible things.
  • Maxemail provides fantastic deliverability for our emails.
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  • Drag and drop email designer for transactional emails - super nice even though I do code, it's much quicker and easier to implement without code.
  • Very simple implementation. Only a few lines of code need to be added in our backend and boom we were up and running in less than a day.
  • Listening to customer feedback. They regularly send emails about new features and ask for feedback to improve their software.
  • Some of the cheapest and best dedicated IPs.
  • Easy integration and setup between marketing and transactional emails. Super helpful to have everything in one place.
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Cons
  • Maxemail lacks a lot of the 'add-ons' companies like mailchimp and others provide - such as landing pages and Zapier integration - but they don't need these features really and the features they do have excel above and beyond other companies.
  • Maxemail user interface looks daunting and was hard to teach to some people.
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  • Actually viewing previous emails dispatched. SendGrid does not have this feature - although it provides numbers on emails dispatched within 3 days for the cheapest plan.
  • The service asks you to pay more (although a minimal amount) to have visibility on email activity upto 30 days in the past.
  • The API doesn't allow an export of a report of email activity over a period of time. It can be quite frustrating at times to be limited in this way.
  • Their customer support isn't the best. Certainly some room for improvement there.
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Usability
No answers on this topic
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
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Support Rating
No answers on this topic
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
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Alternatives Considered
Maxemail had the perfect blend of the features we needed with pricing that works for us and incredible customer service. They did not have pushy sales, just transparent quality.
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Twilio SendGrid is generally economical and thus can give better ROI compared to competitors and in a short period of time. Twilio SendGrid can be used for mass email campaigns and thus any marketer would prefer that for mass email marketing compared to say Outreach because Outreach is more of a sales tool and suitable for sending lesser emails.
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Return on Investment
  • Maxemail was more experienced than our previous provider but the additional cost is small compared to the much higher quality.
  • Maxemail has given us flexbility to try a lot of things that have improved our email metrics.
  • Maxemail's customer service is quick and responsive so saves us time trying to get things done.
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  • Switching to Sendgrid has saved us over $3000/year compared to using other platforms.
  • Sendgrid has saved us time as the process for creating email campaigns is so easy.
  • Because of the time and financial savings, we have been able to spend more time/money on creating more appropriate marketing strategies which, in turn, has generated more revenue.
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ScreenShots