Matrix vs. Yoast

Absolutely, we recommend Matrix to every business to business partner or client we have. It has helped us crawl out of the dark ages and interface with a completely new audience of customers. We appreciate that they are always innovating so we get the best of the future pulled into the present.

Incentivized

For quick WordPress installations and configurations, Yoast is fast to set up and helps guide you through the common configuration options. It tries to be helpful whether you are coming at things from a technical or non-technical background. The emphasis on white hat SEO topics like improved content, keywords, descriptions, and titles is really appreciated by someone like me who doesn't utilize gray and black hat SEO tactics.

If you are an SEO expert, and you want finite control of each individual aspect of your site, Yoast, like most plugins, engines, tools, etc, hides a lot from you or gives you limited options. It really is meant for someone who wants to apply a general strategy to a whole site. That being said, you can manage Yoast per page on a WordPress site, but even then, I know some SEO experts prefer other tools that are meant for very specific purposes.

Overall, Yoast is the best plugin for SEO in WordPress when applied as a whole.

Incentivized

• Site that is mobile friendly
• Website integrated into Google platform for ads.
• SEO dashboard is easy to use.

Incentivized

• Readability - makes it easy for you to assess the reading level of your piece to ensure it is correct for your intended audience.
• SEO tips - red/orange/green traffic light system to provide tips on what aspects need improving to be SEO-focussed.
• Redirect tool - easy, automated detection and setup.

Incentivized

• I do think that completeness in which it integrates data from our traffic and order entry system could improve some. We have found instances where data isn't cleanly input and requires some manual clean up on the backside.
• While the system itself is pretty user-friendly, sometimes the system itself seems a bit slow. For AE's whose time is rather valuable, this I know they find annoying at times.
• Since I have the ability to see everyone's data and not just one AE's, I would like the managerial functionality a bit more comprehensive. Some of the reports are a bit cumbersome.

Incentivized

• Yoast Wordpress SEO Plugin is really good at copy and link scanning and optimizing, however, I have not been able to find any assistance on image optimization on our pages and posts. That would be a good update!
• Yoast Wordpress SEO Plugin is good at ranking pages and posts individually. I would like to see an overall dashboard of your entire website/blog's SEO health according to the software.
• N/A

Incentivized

I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.

Incentivized

It's super easy to use. Really, it requires little-to-know tutorials or walkthroughs at all — it explains everything you need to know in the description and tooltips built straight into the tool. I've never had to google a how-to or tutorial to use Yoast — it just works, and it works well

Incentivized

I gave it a 4 just because it is helpful if you are just getting started with SEO, it guides you and shows you what you need to do in order for your website to be up and running properly. As a seasoned SEO analyst I wouldn't recommend it just because I can do things better my way.

Incentivized

I do know that WideOrbit Meida Sales has a CRM tool as well and I do think what Matrix offers is better. As far as data integration, WideOrbit might be better, but as a stand alone product I think Matrix is a better tool. The reporting piece is certainly better, and the ease of use for the AE's is certainly simpler.

Incentivized

Yoast Wordpress SEO Plugins was a little easier to understand and offered a real-time guided plugin that helped me write throughout my drafting process. Semrush was much more helpful as a reporting tool, not so much in content creation. Both tools are useful in different ways, it is just a matter of knowing each one's strengths and weaknesses.

Incentivized

• I do think that Matrix has had a positive impact of requiring AE's to better manage their own business.
• Since I don't directly deal with the contractual piece of Matrix, as far as what the actual ROI is, I can't speak to that. But I can say this, our organization has used this for at least the 6 years I've been there. It is used on a national level, so I do believe that it's roll up features are ones that can be utilized through the organization.
• As far as our overall business objectives in the sales department, it certainly meets the needs of both the management team as well as the sales team to managing clients and annual budgets.

Incentivized

• Findability: I love few things more than hearing, "I just found you on Google!" and knowing that they found us on Google because our SEO is on point.
• Using the Yoast SEO Plugin over time has taught me to create better, more optimized content from the start, rather than having to edit that content after I realize it's not very SEO friendly. This saves a lot of time and lets me put my energy into other things.
• The plugin has helped us make our sometimes-dense content more readable and sharable, which absolutely improves stakeholder engagement.

Incentivized